Standard Video Wall

The standard Video Wall runs cross-screen and enables advertisers to easily launch rich and compelling video display campaigns within a pre-established layout. Video Wall offers sticky top banners across desktop and mobile for improved viewability, and an auto-play teaser video to enhance engagement. Mobile web and app feature a large video display unit below the fold, while desktop features a supporting static below the fold.

Demo

Desktop

Desktop - Expanded State

  • On first impression, the ad unit renders in the expanded state and transitions to a collapsed sticky state if a user scrolls down the page within 3 seconds.
  • The intro video will auto-play without sound. If a user clicks on the video, it will play the full-length video with sound within the video frame.
Furiosa

Desktop - Expanded State

Desktop - Collapsed State

  • On subsequent impressions, the ad will render in the collapsed state that can be expanded by the user and sticks if the page is scrolled within 3 seconds.
Bellow the Fold

Desktop - Collapsed State

Desktop - Below the Fold

  • Static 300x250

Mobile/Apps

Mobile - Tall Banner

  • On all pages*, the top banner will stick if the user immediately scrolls down the page
    • *Top banner does not stick on app HP
  • The six second video will auto-play without sound
  • Tapping the video will launch the full-length video in the full-screen player

Mobile - Secondary Banner

  • The six second video will auto-play without sound
  • Tapping the video will launch the full-length video in the full-screen player
mobile

Mobile/Apps

Tablet App Banner

  • 970x250 static banner
Tablet

Tablet App

Creative Components & Safe Zones

  1. Video Files (2 total)
    • The Video Wall requires a full 1920x1080px video (up to 5 minutes) and 6 sec 640x360 video.
      • For optimal design, trailer should not have letterboxing.
  2. Background Image (3 total)
    • Desktop Background (with Title Treatment and Trailer Slate baked in)
      • 1920x600 (3840x1200)
        • Desktop background

        Desktop Background

    • Mobile Unit
      • 320x100 (2048x640)
        • mad max saga

        Mobile Unit

    • Mobile Secondary Unit
      • 1920x844 (3840x1688)
        • Furiosa image

        Mobile Secondary

  3. Static 300x250 (600x500) unit

Photoshop Templates

Download PSD

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit and set it live. This does not account for other phases of the campaign setup, such as IO approvals and booking.

Client Designed – 5 Days

  • Client designed assets must match PSD templates.
  • Incorrect specs will add additional days to the SLA

IMDb Designed – 10 Days

  • SLA begins when all design assets are received and approved.

Product Restrictions

  • Overall layout of the template cannot be changed and all important elements must be designed within the safe zones

Serving

  • 1st party only

Asset Deliverables – Client Designed

Production will not begin until all assets are delivered.

  • Video File (Full Trailer)
    • 1920x1080 (16:9)
    • .mp4 format only (we do not support ProRes format)
    • Max length: 5 minutes
    • Max file weight: 50mb
  • Video File (6 sec intro)
    • 640x360
    • .mp4 format only (we do not support ProRes format)
    • Max length: 6 sec
    • Max file weight: 1mb
  • Desktop Background
    • 1920x600 (3840x1200)
    • .jpg format & PSD file
  • Mobile Background
    • 320x100 (2048x640)
    • .jpg format & PSD file
  • Mobile Secondary Background
    • 1920x844 (3840x1688)
    • .jpg format & PSD file
  • Static Banner
    • 300x250 (600x500)
    • .jpg format & PSD file

Asset Deliverables – IMDb Designed

Production will not begin until all assets are delivered.

  • Video File (Full Trailer)
    • 1920x1080px (16:9)
    • .mp4 format only (we do not support ProRes format)
    • Max length: 5 minutes
    • Max file weight: 50mb
  • Video File (6 sec intro)
    • 640x360
    • .mp4 format only (we do not support ProRes format)
    • Max length: 6 sec
    • Max file weight: 1mb
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if they are to be included in the design)
  • Advertising copy, legal lines, logos, and rating bugs
  • Fonts in .otf or .ttf format
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link