Video Wall Plus

• On first impression, a large intro video plays without sound across the site background, fades out on the edges, and flows under IMDb site content. The Video resolves to the expanded state of the Video Wall Plus.
• During the intro video, users can click the primary CTA, or click to skip the intro, which resolves to the expanded state of the Video Wall.

Desktop - Expanded State

• Includes the main trailer video, title treatment or logo, date messaging, character art, main CTA and other custom elements.
• Users can engage with custom elements, which will trigger changes to the creative that can be explored by the user.
• The intro video will auto-play without sound within the video frame. If a user clicks on the video, it will play the full-length video with sound.
• Users can click the “collapse” button to switch to the collapse state of the ad.

Desktop - Collapsed State

• On subsequent impressions, the ad will render in the collapsed state that can be expanded by the user. Creative elements can be rearranged to better fit the space.
• There are no videos or custom elements in the collapsed state.

Desktop - Below the Fold

• Static 300x250

Custom IMDb Logo Morph - Desktop

With Video Wall Plus, advertisers can customize the IMDb trademark logo to fit a movie or TV show’s IP style. Upon initial load and on hover, the logo will morph to the custom logo for 5-10 sec, and then morph back to the standard logo. Custom logo morphs for Video Walls require approval on a case-by-case basis. We encourage all interested advertising parties to review our logo and trademark usage guidelines and to seek our permission before using any of our logos or trademarks in any capacity.

• Lives at the top of IMDb on mobile web, iOS, and Android pages.
• The 6 second video will auto-play without sound.
• Tapping the video will launch the full-length video in the full-screen player.
• Tapping anywhere on the banner outside of the video frame clicks through to the CTA.
• On all pages*, the top banner will stick if the user immediately scrolls down the page.
• *Top banner does not stick on app homepage.

Mobile - Secondary Banner

• Lives below the fold on IMDb on mobile web, iOS, and Android pages.
• Design and function varies based on assets provided and advertiser KPIs. This unit can feature video and/or other custom elements, such as character galleries, and always includes a primary CTA.
• Tapping the video (if present) will launch the full-length video in the full-screen player.

• Lives above the fold on IMDb iOS tablet app pages.
• Static banner with single CTA.