The promoted video provides an organic integration that looks and performs like site content rather than an advertisement.
Safe Zone (highlighted in red)
Serving: 1st party only
Core Dimensions: Poster: 675x1000, Video: 16:9 aspect ratio
Supported Devices: Desktop and mobile
Restrictions: Limit of 2 video swaps during campaign run. Limit of 2 poster swaps during campaign run. Slate and poster images are selected by IMDb’s ingestion system. Posters cannot include tune-in messaging.
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
Client Built Timeline | 3 business days |
IMDb Built Timeline | 3 business days |
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.