Premium Takeover

A Premium Takeover runs SOV, and lives above the fold at the top of all IMDb pages. It is comprised of a Premium Billboard and Rectangle. A Tall Banner and Leaderboard will run on mobile and tablet devices respectively.

Premium Billboard

A large-format unit positioned above the site. This is an IAB standard billboard ad size that also features a trailer and ambient background behind IMDb content.

  • Placement: Top of page
  • Dimensions: 970x250, 1920x1080 background image

Safe Zone (highlighted in red)

Safe Zone (highlighted in red)


A static unit that accompanies the Premium Billboard below the fold. This is an IAB standard rectangle ad size.

  • Placement: Below the fold, right hand side
  • Dimensions: 300x250

Safe Zone (highlighted in red)

Safe Zone (highlighted in red)

Photoshop Templates

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

* All timelines begin when design assets are received and approved by IMDb
* All timelines end when the ad unit is live on IMDb properties.

  • Client-Designed: 10 days
  • IMDb Designed: 10 days

Asset Deliverables

If building a 3rd-party served ad, please follow the guidelines provided by your publisher.

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

  • Client Designed
    • * Final designed IMDb Premium Takeover PSD template
    • Fonts in .otf or .ttf format
    • Video files .mov or h.264 (we do not support ProRes format)
    • Messaging, CTA, and date schedule
    • Clickthrough link
  • IMDb Designed
    • High resolution layered key art PSDs
    • Layered title treatment (with tagline and cast names if they are to be included in the design)
    • Advertising copy, legal lines, logos, and rating bugs
    • Fonts in .otf or .ttf format
    • Video files .mov or h.264 (we do not support ProRes format)
    • Design direction and/or pre-existing ad units for reference
    • Brand guidelines
    • Clickthrough link