Premium Billboard

• Keep all messaging, title treatments, and CTAs within the 526x250 safe area
• Include one clearly defined CTA

A 444x250 video that fills the left side of the billboard image. Up to 30 seconds of muted autoplay, and 5 minutes of user-initiated video.

While auto-playing, the trailer must include a 'replay with sound' icon (or text). During user-initiated play, the trailer video uses standard video controls (play/pause button, mute/unmute button, and a scrubber) which must be visible on hover.

• Placement: Top of page
• Dimensions: 444x250
• Length: up to 30 seconds of autoplay, and up to 5 minutes (300 seconds) of user-initiated video

Safe Zone (highlighted in red)

• Use video that is engaging and provides context to the title
• Provide a 444x250 video to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped

• Include a baked-in play, replay, or close button

A still from the 444x250 trailer which serves as an end card when the trailer video ends.

By default, the trailer slate has an overlay which states that the video can be replayed with audio. This overlay is non-optional and must indicate to the user that on click, the trailer will replay with sound.

• Placement: Top of page
• Dimensions: 444x250

Safe Zone (highlighted in red)

• Provide a still that features character or background scenery

• Include any buttons, logos, messaging or CTAs within the still

A large-format static unit, positioned above the site. This is an IAB standard billboard ad size, and is served to any user that does not see the full animated version (limited bandwidth, viewing on iPad, etc.).

• Placement: Top of page
• Dimensions: 970x250

Safe Zone (highlighted in red)

• Provide a standard 970x250 billboard ad
• Provide 1 CTA

• Include a space for a trailer video
• Include more than 1 CTA

This is an image that will live behind the ad and site content on IMDb. It should be static and should serve to enhance the billboard, not detract from it. No character faces, logos, messaging, or legal should be anywhere in the background. If a wrap is included in the creative, the Premium Billboard does NOT require a 1px border.

By default, the background does not scroll down the page with the user, but fades to a solid color. If a fixed background is desired, please request that functionality in the creative brief.

• Placement: Behind Billboard and IMDb site content, visible surrounding content
• Dimensions: 1920x1080

Safe Zone (highlighted in red - pink area denotes area that may be cut off on smaller browsers)

• Provide relevant pattern, texture, or colored assets
• Keep in mind that while the dimensions of the full image are 1920x1080, some elements may get cut off on smaller browsers

• Include additional messaging or character faces in the background anywhere
• Include CTAs in the background (they will not be clickable)

Serving: 1st party and 3rd party
Core Dimensions: 970x250
File weight limit of backup elements:

• Billboard Frame: 2mb
• Static Billboard: 2mb
• Trailer Video: 50mb
• Trailer Still: 2mb
• Static Background: 2mb

Supported Devices: Desktop only
Supported Date Messaging: Up to 5 unique date messages
Autoplay Duration: Maximum of 30 seconds total
Autoplay Frequency: Displays once per 24 hours
User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)