A Premium Billboard lives above the fold at the top of all IMDb pages and is comprised of:
* If a Premium Billboard is running SOV on IMDb, it is considered a Premium Takeover, which requires a Rectangle companion unit as well as a Leaderboard and Tall Banner. If not running SOV, the Rectangle will not run as a companion to the Billboard. *
A large-format static unit, positioned above the site. This is where all text, title treatments, legal, and CTAs should live within the product. Any character imagery (specifically character faces) should also fit primarily in this space.
Safe Zone (highlighted in red)
A 444x250 video that fills the left side of the billboard image. Up to 30 seconds of muted autoplay, and 5 minutes of user-initiated video.
While auto-playing, the trailer must include a 'replay with sound' icon (or text). During user-initiated play, the trailer video uses standard video controls (play/pause button, mute/unmute button, and a scrubber) which must be visible on hover.
Safe Zone (highlighted in red)
A still from the 444x250 trailer which serves as an end card when the trailer video ends.
By default, the trailer slate has an overlay which states that the video can be replayed with audio. This overlay is non-optional and must indicate to the user that on click, the trailer will replay with sound.
Safe Zone (highlighted in red)
An optional 444x250 video which autoplays before the trailer, a maximum of 10 seconds. This intro video must include either a close button or a watch or play trailer CTA (different from the CTA in the Static Resolve) and a 1px frame. Note: if the Intro Video is used, the trailer video will NOT autoplay.
Safe Zone (highlighted in red)
A large-format static unit, positioned above the site. This is an IAB standard billboard ad size, and is served to any user that does not see the full animated version (limited bandwidth, viewing on iPad, etc.).
Safe Zone (highlighted in red)
This is an image that will live behind the ad and site content on IMDb. It should be static and should serve to enhance the billboard, not detract from it. No character faces, logos, messaging, or legal should be anywhere in the background. If a wrap is included in the creative, the Premium Billboard does NOT require a 1px border.
By default, the background does not scroll down the page with the user, but fades to a solid color. If a fixed background is desired, please request that functionality in the creative brief.
Safe Zone (highlighted in red - pink area denotes area that may be cut off on smaller browsers)
Serving: 1st party and 3rd party
Core Dimensions: 970x250
File weight limit of backup elements:
Supported Devices: Desktop only
Supported Date Messaging: Up to 5 unique date messages
Autoplay Duration: Maximum of 30 seconds total
Autoplay Frequency: Displays once per 24 hours
User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
* All timelines begin when design assets are received and approved by IMDb
* All timelines end when the ad unit is live on IMDb properties.
If building a 3rd-party served ad, please follow the guidelines provided by your publisher.
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.