Mobile Phone Banner
Description
Mobile phone banners run across the iPhone app, the Android app, and the Mobile-optimized website for all Phone browsers.
Placement: Varies by Device Dimension
Dimensions: The ad dimension is 320x50 when viewed on device but 640x100 for clients providing assets.
Phone Banner Example
Production Specifications
Serving: 1st party
Core Dimensions: 640x100 (will display 320x50 on mobile devices)
File Weight of Backup Image: 20kb
Supported Devices: Mobile app and mobile web
Supported Date Messaging: Up to 5 unique date messages
Production Timeline
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| Client Built Timeline | 2 business days |
| IMDb Built Timeline | 5 business days |
Asset Deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.
Phone Banner - Client designed
- Final designed IMDb Phone Banner PSD template
- Include all message, date and CTA changes within separate layers in the PSD
- Fonts in .otf or .ttf format
- Messaging, CTA and date schedule
- Clickthrough link
Phone Banner - IMDb Designed
- High resolution layered key art PSDs
- Layered title treatment (with tagline and cast names if you want included)
- Advertising copy
- Legal line, logos, rating bugs
- Fonts in .otf or .ttf format
- Messaging, CTA and date schedule
- Design direction and/or pre-existing ad units for reference
- Brand guidelines
- Clickthrough link