Fire TV Landing Pages

When an advertiser wants to showcase a group of related products with additional information, videos, and imagery, Fire TV Landing Pages are the flexible, templated solution.

Please refer to the Campaign Landing Pages section for information about landing pages on other platforms.

Fire TV Landing Page Guidelines and Components

Creative guidelines and detailed specifications for Fire TV Landing Page components are available here.

Landing Page Types

Example: Go Pro Go Travel

Video Landing Page

Showcase a video and conclude it with actionable product information.

Example: Xbox One S

Use a scrolling carousel of tiles to introduce multiple features or products.

Example: The Mist


Use templated pages to showcase your products with a pre-defined layout.

Example: Adidas

Single View

Show detailed information about a feature or product.

Custom Landing Pages

Contact an Amazon Ads representative to learn more about fully customized Campaign Landing

Creative Refreshes

The content of Fire TV Landing Pages can be refreshed once per quarter. This creative refresh can include a single update to any or all of the supported components. The SLA for a refresh is 10 days.

Campaign Landing Pages

Fire TV Landing pages are tailored to make the most of TV screens and navigation.

For more information on landing pages that are accessible from Amazon’s website, mobile apps, and tablet devices, please see Campaign Landing Pages.