Video Landing Page

Showcase a video and conclude playback with actionable product information.

Page structure



1. Text Block (optional)

  • Several pre-defined styles of text may be stacked to build a text block.
  • Alternatively, text may be embedded in the background image, but the resulting campaign must comply with the creative guidelines for landing pages on Fire TV.

2. Content Rating (optional)

  • One of the following content ratings may be displayed on the page to classify the content:
    G, PG, PG-13, R, NR / TV-G, TV-Y, TV-Y7, TV-Y14, TV-PG, TV-MA / 0, 6, 12, 16, 18
  • One or two buttons may be included.
  • To ensure the route to exit an ad is clear, an exit hint must be included in the bottom right corner of the page.
  • An image is shown behind all other content.
  • By default, an optional translucent gradient shades the image, so that overlaid text will remain legible.

Additional Options:

  • By default, a video will be shown before the page appears.

Send me more (optional)

  • The Send me more CTA button enables a consumer to request additional information after watching a video. Additional information is sent via email or SMS text based on contact information associated with a Fire TV Amazon login.


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Asset Checklist

  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Video files (see specs)

Creative Refreshes

The content of Fire TV Landing Pages can be refreshed once per quarter. This creative refresh can include a single update to any or all of the supported components. The SLA for a refresh is 10 days.

Campaign Landing Pages

Fire TV Landing pages are tailored to make the most of TV screens and navigation.

For more information on landing pages that are accessible from Amazon’s website, mobile apps, and tablet devices, please see Campaign Landing Pages.