Customers can be directed to product detail pages for physical products or digital products (videos and apps). On a product detail page, customers can:
- Purchase or pre-order a physical or digital product available on Amazon.com directly from the Fire TV
- Select product SKU (e.g. color, size, etc.) options
- Add products to Wish List
- Read product features
- See more product images
- Read customer reviews
The following types of product detail pages are not supported on Fire TV:
- Prime Now
- Alexa Skill apps: Avoid linking the Feature Rotator to any Alexa Skill apps. Instead, use a landing page to show customers how to interact with an Alexa Skill.
Product detail pages do not contain all of the information that is displayed on the Amazon.com website. Most notably, promotions and discounts are not described on a product detail page. Also, the product must have one-click ordering enabled to be supported on Fire TV.