Advertise your products

Help more shoppers discover and buy your products

Get started

Reach shoppers who are ready to buy

Amazon's self-serve ads are targeted to customer search terms, products, or interests, helping you get discovered by customers right as they're shopping for products like yours. High-visibility ad placements can help you find a new audience and drive more traffic to your products. Manage your costs by choosing your bid and budget, and track your return on investment with comprehensive reporting.

Only pay when someone clicks your ad

Choose how much you spend by deciding how much to bid for each click.

Optimize your ad performance

Once you’ve started a campaign you can try new keywords, adjust your budgets, and pause or restart at any time.

Monitor your success

End-to-end metrics help you fine-tune your ads to maximize sales and reach new customers.

Are you a more experienced advertiser or agency? Learn about our premium advertising solutions.

Here's where your ads may appear


Case studies

Seller doubles sales using Sponsored Products

“Using Sponsored Products to get new offerings on page 1 or 2, and to boost rankings of existing products, has completely changed our business.”

—William Land, Founder and CEO of Empire Case