Bringing high-quality Japanese brands and products to customers around the world has been a top goal for the SOLIA Corporation. Through their research, they noticed a gap in the cosmetics industry: Organic skin-care brands were not reaching out to men. SOLIA wanted to change that and created AMBiQUE, a company dedicated to creating and selling organic skin-care products for men. Initially, SOLIA wanted to sell AMBiQUE products in the Amazon store as a part of their brand awareness strategy, but sales were not as high as they wanted. The company had concerns about the long-term success of their new brand, so they enlisted partner GROOVE, Inc., in April 2021 to help reimagine their Amazon selling strategy.
GROOVE provides consulting services for ad management and businesses on Amazon. When kicking off the partnership with AMBiQUE, GROOVE identified Amazon categories that could help the brand increase their awareness with customers and promote sales growth. Adding to the advertising strategy, GROOVE estimated AMBiQUE’s market size and total addressable market, brand share, and projected product sales. Getting an accurate view of an advertiser’s products in their respective market is critical for brands, according to Masayuki Suzuki, head of consulting division at GROOVE, Inc. “Understanding advertisers’ strengths and competitive edge, formulating appropriate marketing strategies, and following market trends will pave the way for advertisers’ business success,” said Suzuki.