Bloom Nutrition worked with Vahdani and the Advertiser Accelerator Program to optimize their sponsored ads campaigns with the goal of driving brand awareness and increasing new-to-brand customers. They focused on their hero product, their best-selling Green & Superfoods powder made from antioxidants and probiotics” in ad campaigns using Sponsored Products, Sponsored Brands (and specifically Sponsored Brands video), and Sponsored Display.
During the three-month program, Bloom Nutrition implemented a full-funnel strategy that tracked key performance indicators (KPIs) by funnel stage. For example, they tracked impressions for brand awareness KPIs, as well as sales and return on ad spend (ROAS) for conversion.
The Advertiser Accelerator Program helped drive advertising results for Bloom Nutrition. During the program, they observed a 285% lift in ad-attributed impressions and 89% lift in ad-attributed sales. Their orders were 80% new-to-brand customers, and they ended with a ROAS of 250%.1
LaVecchia praised Vahdani, “She has been able to just help us take our very small team and turn it into a very mighty team.” Of the Advertiser Accelerator Program, LaVecchia called it “a huge success.”