Welcome to the Amazon Ads Partner Awards
Amazon Ads partners innovate on behalf of their clients’ brands all year long. Now, it’s time to share and celebrate their great work.
Congratulations to our 2024 Partner Awards finalists
Overview
The 2024 Amazon Ads Partner Awards recognise the media and creative agencies, as well as AdTech and solution providers who drive innovation and growth for advertisers. They possess a deep understanding of the Amazon Ads product suite and are the change agents that deliver best-in-class service by inventing strategic approaches to deliver for their customers.
What does it mean to win an award?
The award program shines a spotlight on partners who have pioneered innovation for their clients, showcasing their success stories and celebrating these achievements within the advertising community.
Award-winners and finalists have the following perks to look forward to:
Recognition
Earn recognition from Amazon Ads by publicly sharing finalist or award-winner status with a physical and digital trophy
Promotion
Gain visibility through Amazon Ads marketing channels, including the blog, homepage, dedicated emails, and social media
Celebration
Attend the Partner Awards winner reception
Business development
Showcase your success through additional business development opportunities including events, case studies, and webinars
How it works
The Amazon Ads Partner Awards recognizes advanced or verified status partners who are registered within the Amazon Ads Partner Network and who have brought creativity, innovation, and excellence to their advertising clients.
Partners were required to complete an entry form, detailing how their company drove advertising success on behalf of a client (advertiser). The judging process examined every aspect of a campaign, from concept to application to results. The 2024 judges included a mix of independent third-parties from the industry and internal experts at Amazon. Judges looked for entries that are detailed, innovative, inspiring, impactful, and effective.
This year's winners will be unveiled at the Partner Awards announcement and reception taking place at unBoxed on October 15th. Join us at the announcement where you can learn about the winning partner campaigns followed by a reception to celebrate their achievements and network with the Partner Awards finalist and winners.
Key 2024 Dates
Entries opened
May 7
Entries closed
Jun 7
Finalists announced
Sep 10
Winners announced
Oct 15
2024 Finalists
Amazon Ads is thrilled to announce the finalists for the 2024 Partner Awards. These awards celebrate the innovation and expertise of our advertising partners, who have designed impactful campaigns that drive success for brands around the world.
This year, our partners achieved outstanding results for clients of all sizes, helping them expand their businesses and surpass their goals - even in the face of challenges. We are honored to recognize this impressive work.
Our judges had a difficult task selecting the finalists from a vast number of entries submitted. At the upcoming unBoxed event on October 15th, we will announce 10 winners across 6 categories. Please join us as we celebrate these remarkable partners at a special breakout session and reception.
Congratulations to all the 2024 Partner Awards finalists!
Beyond the Funnel Innovation Award
Finalists in the Beyond the Funnel Innovation category demonstrate strategic expertise in guiding and transforming brands' media strategies to deliver impactful, full-funnel campaigns and achieve substantial results. These partners use a variety of Amazon Ads products to engage customers across the marketing funnel, driving consideration and conversion both on and beyond the Amazon store. There will be one winner in each of the three regions: the Americas (North America & South America), EMEA (Europe, Middle East & Africa), and APAC (Asia Pacific).
Havas Market
Remazing GmbH
Tambo
Adbrew
Atom11
Evitamin Business Consulting Pvt. Ltd.
Challenger Award
When faced with competitive markets and resource limitations, Amazon Ads partners rise to the challenge on behalf of their advertiser clients by delivering exceptional results within tight resource constraints. The Challenger category recognizes partners that use creative and innovative tactics to exceed their clients’ goals with limited resources. Three regional winners will be selected in this category—one for the Americas (North America & South America), EMEA (Europe, Middle East & Africa), and APAC (Asia Pacific).
Acadia.io LLC
Perpetua
Voyageur Group
ChannelMen
Havas Market
Tambo
Adbrew
Commercify360
Nuvr Pvt Ltd
Global Expansion Award
This category recognizes the strategic role that Amazon Ads partners play in driving expansion for brands of all sizes. Finalists in this category develop impactful marketing strategies that help brands achieve growth in cross-regional markets. Judges will award one winner in the Global Expansion category, recognizing the partner's expertise in guiding brands through the opportunities and challenges of international expansion.
Technology Innovation Award
The Technology Innovation category celebrates partners who solve specific advertising challenges by building inventive, automated technical solutions that can scale to help multiple brands improve results. Finalists in this category demonstrate how they removed barriers for advertisers by creatively implementing Amazon Ads advanced tools or ad tech solutions. Judges will select one winner.
Adbrew
Adelaide Metrics
Fluency, Inc.
Xmars
Creative Effectiveness Award
Finalists in the Creative Effectiveness category use an array of Amazon Ads products and scalable creative solutions to build customer-centric campaigns that help brands stand out and capture audience attention. They harness interactivity, personalization, and tailored insights to optimize campaigns engage audiences and achieve measurable business results for their clients. Judges will announce one Creative Effectiveness Award winner.
Envision Horizons
Perpetua
Quartile
New Brand Architect Award
Skilled Amazon Ads partners play a pivotal role in introducing new advertisers to Amazon Ads and unlock net new audiences. Finalists of the New Brand Architect category use their deep understanding of audience segmentation, measurement, and analysis tools to help new brands build tailored strategies to maximize early audience growth through personalized campaigns. Judges will select one winner in this category.
Cartograph
Fluid Marketplaces Limited
Marshall Associates
2023 winners and finalists
The 2023 Amazon Ads Partner Awards recognized Partner Network–verified or advanced partners who captivated audiences with outstanding advertising campaigns that ran between May 2022 and April 2023. Winners were announced at the Partner Awards gala that took place in New York in October 2023.
We invite you to read their stories.
Performance Award
Performance Award winners and finalists drove substantial business growth for their clients’ brands and engaged shoppers by using Amazon Ads products across the customer journey. Our judges recognized three winners for this category — one for the Americas, one for EMEA, and one for APAC.
Winner
Ad Advance
Ad Advance deployed a full-funnel approach to help Tru Niagen draw potential new customers by spotlighting key products and employing a tentpole strategy to improve their visibility during promotional events like the Homepage Takeover. Throughout the campaign, they relied on Amazon Marketing Cloud insights to learn more about the customer journey and optimize each touchpoint. As a result, Tru Niagen’s total sales increased by 40%, and new-to-brand orders jumped by 93%. For their data-driven success, Ad Advance wins the 2023 Americas Performance Award.1
Finalists
Incrementum Digital
Niche clothing brand Thermal J was facing a flurry of challenges. Incrementum Digital, a finalist for the 2023 Americas Performance Award, launched a multilayered strategy to maximize Thermal J’s online presence, optimizing the brand’s listings, expand their micro-influencer partnerships, and driving exposure.
Momentum Commerce and Ampd
Looking to distinguish itself in a world saturated with budget alternatives, wellness brand Therabody turned to the winning combination of Momentum Commerce and Ampd. The duo are finalists for the 2023 Americas Performance Award thanks to their innovative partnership and approach to showcasing the brand’s premium products, especially TheraFace. Their efforts redefined Therabody’s Amazon presence, setting a fresh tone for health and wellness campaigns and helping the brand drive performance in a crowded space.
Learn more about Momentum Commerce and Ampd
1Ad Advance, US, 1/1/23-3/31/23, n= 225,530,090 impressions, 24,346,102 unique reach
Winner
Global Overview
In 2022, Global Overview helped natural nut-butter brand Pip & Nut recover after they experienced a dip in sales. Global Overview stepped in with a transformative remedy by introducing Sponsored Display and Sponsored Brands video to increase category and new-to-brand (NTB) traffic and running Amazon DSP campaigns during high-traffic seasonal events. Their efforts helped Pip & Nut achieve an 871% increase in total ad-attributed NTB customers, a 117% boost in product cost of goods sold (PCOGS), and a 132% growth in repeat purchases. In recognition of how masterfully they helped Pip & Nut navigate a challenging transition, Global Overview is walking away with the 2023 EMEA Performance Award.2
Finalists
Unicorn Orange
Unicorn Orange, a finalist for the 2023 EMEA Performance Award, championed sustainability focused mouth-care company Waken by freshening up their sales strategy. Even after tripling their ad spending, Waken was having trouble breaking through the revenue ceiling, struggling to surpass their ambitious income target. By embracing custom audiences through the Amazon DSP and eye-catching creatives, Unicorn Orange successfully amplified consumers' awareness of Waken’s products while boosting their returns.
Zenith UK Media
When long-established pet food company Purina needed to stretch their budget to reach their lofty sales goals, they reached out to Zenith UK Media — and Zenith UK Media came through. This finalist for the 2023 EMEA Performance Award did away with overly isolated advertising strategies by combining different tactics and establishing impressive yet achievable sales-oriented goals. Purina's sales were boosted thanks to Zenith UK Media's new tricks.
2Global Overview, US, 07-01-2022 to 10/31/2022, n= Sponsored Ads, Impressions: 53,162,546, Clicks: 201,984, DSP Impressions: 91,707,458, Cumulative Reach: 2,403,817, Clicks: 172,248
Winner
Adbrew
With an expansive catalog of more than 50,000 SKUs, tough competition from competing brands, and a diminished SOV, lingerie brand Clovia was growing increasingly concerned about finding a path to profitability. Enter Adbrew, winner of the 2023 APAC Performance Award. They organized Clovia’s diverse catalog by grouping similar products, restructured Sponsored Products campaigns to gain better control over bids and budgets, and launched ranking-specific Sponsored Brands campaigns to boost SOV. Their efforts were successful: Clovia’s SOV soared past the category average, with 17.8% and 30.6% growth in repeat and new customer shares, respectively.3
Finalists
DigitalFirst Inc.
DigitalFirst Inc., a finalist for the 2023 APAC Performance Award, dolled up K-beauty line AGE20’s by Aekyung Industrial Co., Ltd with a flawless fusion of strategic ads and comprehensive marketing. After the release of their hero product on Amazon in Japan, DigitalFirst helped AGE 20’s spread brand awareness by highlighting their higher-value items, which took product sales to stunning new heights.
LSM Global
When Square entered Japan, they faced a dual challenge: The point-of-sale category was new to Japan, and — even more importantly — absent on Amazon. 2023 APAC Performance Award finalist LSM Global saw this not as an obstacle but as an opportunity to build awareness for the category as well as for Square’s products. Through a balance of sponsored ads and engaging brand store experiences, LSM Global elevated Square Japan’s payment systems, garnering attention and powering sales.
3Adbrew, IN, 11/1/22 - 4/30/23, n = 98,86,74,600 impressions, 99% increase in NTB sales
Challenger Award
Amazon Ads partners are often challenged to deliver impactful strategies under tight resource constraints. This award recognizes when partners succeed in achieving and surpassing their clients’ business objectives despite resource limitations. Challenger Award winners use creative thinking to deliver campaigns that maximize the impact of their clients’ brands. Judges chose three winners in this category — one each for the Americas, EMEA, and APAC
Winner
Lab 916
Lab 916, winner of the 2023 Americas Challenger Award, skilfully guided the KOBO soy-candle brand to bright success. Faced with a tight deadline and a lean budget, Lab 916 enhanced KOBO’s listings with unique images and keyword-rich content, created an eye-catching Store, and launched Sponsored Products ads, followed by Sponsored Brands ads after the Store was live. Their tactical approach sparked a total of $107,132 in sales from a mere $5,098 ad spend, and achieved an ACoS of 11.9% and total ACOS of 4.5%. Lab 916’s strategy surpassed KOBO’s targets, illuminating a path to victory.4
Finalists
Incrementum Digital
A finalist for the 2023 Americas Challenger Award, Incrementum Digital transformed healthcare brand Gencare's approach to their Amazon strategy. Faced with competition from larger corporations, Incrementum Digital wielded the power of insights and precise timing to help optimize Gencare’s budgets and maximize sales. Incrementum Digital’s touch on Gencare’s listings paved the way for a successful campaign, yielding a marked increase in conversion rate and average order value.
Tinuiti
Health brand Welly was making a name for itself — but slowly. Tinuiti, a finalist for the 2023 Americas Challenger Award, was tasked with optimizing Welly’s advertising strategy. Tinuiti thoughtfully prioritized and reimagined Welly’s campaign tactics amid a significant year-over-year budget cut. Their impressive strategy met Welly’s targets and then exceeded all expectations, turning a tight budget into a successful opportunity for growth.
4Lab 916, US, 11/1/22 - 4/30/23, n= 2,557,258 Impressions and 6,073 Clicks
Winner
Venture Forge
For adding its own special sauce to ZENB’s pasta product, Venture Forge wins the 2023 EMEA Challenger Award. ZENB had a bold mission: spice up the traditional pasta sector with their gluten-free yellow-pea alternative while also maintaining a limited budget. Venture Forge shaped a recipe for success, employing Sponsored Display to run ads to reach gluten-free shoppers, Sponsored Brands video to serve custom video content tailored to product-specific keywords, and Sponsored Brands ads with custom messaging and imagery to explain ZENB’s unique product. Thanks to Venture Forge’s strategy, sales surged by 355%, and the hero product secured the No. 2 spot on Amazon’s best-seller list for pasta during the campaign period.5
Finalists
Adbrew and Seller Presto
Adbrew and Seller Presto, finalists for the 2023 EMEA Challenger Award, brought their combined might to the aid of fitness brand LEAN with Lilly and its new supplement, Daily Superfood Greens. This young company was working to stand out on Amazon but faced strong competition from established brands. Adbrew and Seller Presto used strategic keyword targeting and monitoring to transform the supplement industry for LEAN with Lilly, helping them grow their customer base despite a broad field of strong competitors.
Learn more about Adbrew and Seller Presto
Tambo
EMEA Challenger Award finalist Tambo came up with a fresh, compelling strategy to make a name for oat milk brand Califia Farms, despite the challenge of well-known players with big budgets in the British plant-based milk space. By prioritizing prominence through high-visibility keywords, Califia Farms strengthened their category position and even reached bestseller status during Veganuary, the UK’s annual plant-food challenge.
5Venture Forge, UK, 06/01/23-04/30/23, n= 79,000,000 impressions and 159,000 Page Views
Winner
O3M Directional Marketing
When iconic lingerie brand VNH Naidu Hall decided to start selling on Amazon, a one-size-fits-all solution wasn’t going to suffice. To make the most out of a tight budget, optimize their vast product catalog, and increase visibility with their desired audience, they needed a tailored approach. O3M Directional Marketing spun up a masterful strategy, deploying Sponsored Brands and Sponsored Display campaigns to spotlight VNH Naidu Hall’s best sellers and Sponsored Products ads to promote the rest of the brand’s offerings. This approach resulted in a 40% rise in clicks, a 98% boost in orders, and a 23% decrease in ACOS—with O3M Directional Marketing being crowned the winner of the 2023 APAC Challenger Award.6
Finalists
Adbrew and Totalyty
In the saturated snack space, Bounce was hungry for a fresh take that would elevate their sales and increase return on ad spend (ROAS). Working together, Adbrew and Totalyty (finalists for the 2023 APAC Challenger Award) stirred up a mix of precise, metrics-driven and restructured campaigns to reposition the low-carb snack brand and transform Bounce’s Amazon footprint.
IPG Mediabrands Retail Media
The magic of toys like Barbie and Hot Wheels is timeless, but Mattel faced a timely challenge: a strategic partner to help navigate Prime Day 2022. IPG Mediabrands Retail Media, a 2023 APAC Challenger Award finalist, came to the forefront, adjusting budgets and optimizing campaigns. Their approach turned the game around for Mattel, helping the toy brand achieve their best-ever Prime Day.
6O3M Directional Marketing, IN, 3/1/23-3/30/23, n= 9190 clicks
Global Expansion Award
Finalists in the Global Expansion category facilitated their clients’ global growth ambitions by tailoring campaigns for diverse markets, enabling scalable growth in multiple countries. These partners adeptly adjusted campaign strategies to ensure brand success, no matter the geographical location. Judges announced one Global Expansion Award winner.
Winner
Podean
Having achieved star status in the U.S., makeup brand e.l.f. cosmetics sought to amplify their allure in new global locales—namely, the U.K. and Canada. To successfully expand their presence, Podean introduced a palette of digital strategies. Using Sponsored Brands custom creatives, the partner reinforced e.l.f.’s brand messaging in the U.K. and Canada, building awareness. They also expanded Amazon DSP campaigns to increase visibility and drive traffic across the three target territories. This campaign led to a 167% YoY surge in impressions and a 220% YoY increase in ad-driven revenue in all locales. Thanks to their mastery of global ad artistry, Podean is the proud winner of the 2023 Global Expansion Award.7
Finalists
Wise Commerce
Wise Commerce’s successful collaboration with Sensibo, an Internet of Things (IoT) climate tech brand, is what earned them a spot as a Global Expansion finalist. Sensibo wanted to introduce their climate-control products to homes around the world. To accomplish this, Wise Commerce took an insights-driven approach to build, analyse, and adjust campaigns as they grew — crafting a crisp narrative accompanied by vivid visuals, emphasizing Sensibo’s energy-saving expertise. This narrative demonstrated a great expansion story that amplified Sensibo’s global brand, helping to highlight their commitment to a greener tomorrow.
IPG Mediabrands Retail Media
Luxury denim company G-Star RAW had already established their brand throughout Europe, but when diminishing returns threatened to slow their growth, they brought 2023 Global Expansion finalist IPG Mediabrands Retail Media on board who stepped up to the challenge. They tailored a meticulous, finely tuned strategy for each of G-Star RAW’s European markets, stimulating ad sales and attracting the attention of new-to-brand customers.
7Podean, US, UK, CA, 5/1/22-4/28/23, n= +167% YoY Impressions
Technology Innovation Award
The Technology Innovation category recognizes partners that built advanced technical tools to deliver inventive advertising solutions that scale. Finalists in this category creatively enhanced Amazon Ads advanced tools or AdTech products to drive efficiency. Judges designated one global winner of the Technology Innovation Award.
Winner
XMars, powered by SparkXGlobal
Xmars, powered by SparkXGlobal, understands the hurdles facing advertisers and brands: seasonal demand surges, intricate ASIN portfolios, and ever present resource constraints. To overcome this, they developed Smart Creation, a new campaign management solution that incorporates AI Autopilot Integration to quickly plan launches with automated budget, advertising cost of sales, keywords, and bidding recommendations. When Sunnydaze Decor (an importer and multichannel marketer of home decor) needed support, Xmars’s technology helped them achieve impressive results: Using Sponsored Products, Sponsored Display, and the Amazon Ads API, they saw a 408% increase in ad-attributable sales and more than 50,000 hours of campaign management saved in two months. These solutions are why Xmars wins the 2023 Technology Innovation Award.8
Finalists
Adbrew
Pay-per-click software developer Adbrew has cracked the code for precise ad budget allocation, which helped secure them a finalist title for the 2023 Technology Innovation Award. Adbrew’s technology automatically allocates budgets based on real-time metrics, helping companies optimize campaign performance while saving time and resources.
Quartile
Quartile is a finalist for the 2023 Technology Innovation Award thanks to their partnership with Dr. Squatch. In a world full of established (consumer packaged goods) CPG companies, the personal care brand needed to scale their strategy and distinguish themselves from peers — specifically during peak shopping seasons. With metrics-driven methods and proprietary technology, Quartile helped Dr. Squatch reshape their campaigns, captivate new audiences, and find a golden opportunity in the competitive field.
8Xmars, US, 3/01/2023 – 4/30/2023, n= Impression: 288,111,926 (SA+DSP), Clicks: 859,088, DSP cumulative reach: 1,361,296
Creative Brand Building Award
Storytelling lies at the heart of brand building, so this award recognizes those partners making the most of brand-building capabilities from Amazon Ads to craft and share a brand’s unique story. Each of the finalists drove sustained engagement and awareness with a cohesive marketing strategy. In this category, judges named two winners: one partner that worked with an endemic advertiser and one that worked with a non-endemic advertiser
Winner
VMLY&R Commerce and Stackline
Winning duo VMLY&R Commerce and Stackline crafted a General Mills campaign for Earth Month that fostered coveted connections between consumers and nature. They invited viewers to watch curated nature documentaries on Prime Video, running separate campaigns that targeted each stage of the funnel. Fire TV ads were used to spread awareness, while display and custom technologies encouraged conversions via the Amazon DSP. For every hour watched, General Mills donated a dollar to the National Park Foundation (NPF). The campaign bloomed, boasting a 47% sales growth in General Mills products and a $100,000 donation to the NPF—all thanks to 102,000 hours of streamed content. For their ingenuity, VMLY&R Commerce and Stackline win the 2023 Creative Brand Building Award.9
Learn more about VMLY&R Commerce and Stackline
Finalists
Global Overview
Facing stalled sales and low traffic, superfood company Laird needed a new narrative that effectively communicated their brand’s value. Global Overview, a finalist for the 2023 Creative Brand-Building Award, navigated Laird's brand journey to fresher waters. Through strategic budgeting, fresh creatives, and a dual-phase campaign, Global Overview transformed Laird’s Amazon presence, helping them reconnect with customers and foster an increase in sales.
Wunderman Thompson Commerce
Wunderman Thompson Commerce, a finalist for the 2023 Creative Brand-Building Award, cooked up a fresh look for long-established cat food brand Whiskas as they prepared to launch a reformulated cat food recipe. Wunderman Thompson Commerce designed an enticing brand shop and interactive content to increase awareness, solidify loyalty, and reach new customers. This approach reaffirmed Whiskas’ position as the tastiest and most sustainable choice for feline fine dining.
9VMLY&R COMMERCE and Stackline, US, 4/1/2023 - 4/26/202, n= Impressions: >500M, New-to-Brand: >55%, Donations: $100K donation from General Mills to National Park Foundation
Winner
iProspect Spain, a Dentsu company
iProspect, part of Dentsu International, takes the prize for the 2023 Creative Brand Building Award for their work with non-endemic advertiser ING Spain. Aiming to reach the elusive attention of younger millennials and Gen Z adults, iProspect created a compelling campaign to launch ING’s Cuenta NoCuenta, a 100% digital bank account. They promoted Nomads, a Prime Video documentary, across Amazon Ads video offerings and a Twitch campaign via Amazon DSP, blending branded content with high-quality audiovisual output. With the ING-produced Nomads at its heart, the campaign sparked over 220,000 visits to the documentary and 912,000 visits to the product landing page, successfully reinforcing ING’s position as a modern digital bank.10
Finalists
EssenceMediacom
Travel company TUI was already well-known as a travel, leisure, and tourism company when they asked EssenceMediacom, a 2023 Creative Brand Building Award finalist, to reshape, refine, and expand their narrative. By producing a gastronomic adventure show featuring renowned connoisseurs Fred Sirieix and Jay Rayner, EssenceMediacom intertwined travel and cuisine in a subtle showcase of TUI’s vast travel offerings. That creative touch helped establish TUI as a one-stop shop for five-star getaways.
DigitalFirst Inc.
Non-endemic Amazon advertiser, LG Display, aspired to make their OLED technology the crowning jewel of the premium TV offerings. LG Display turned to Creative Brand Building finalist, DigitalFirst who worked with Amazon’s creative team to craft a strategy that spotlighted LG Display’s offerings while reaching potential OLED TV audiences. Thanks to DigitalFirst, LG Display was able to highlight their expertise and harness insights that drove their sales upward.
10Iprospect, ES, 9/5/22-11/20/22, n= 98% unique reach
We look forward to welcoming many new partners into our Partner Network in 2023. Learn more about Amazon Ads Partner Network to find a partner or become one, and view the partners winning their awards at the 2022 Gala.
1 Ad Advance, US, 1/1/23-3/31/23, n= 225,530,090 impressions, 24,346,102 unique reach
2 Global Overview, US, 07-01-2022 to 10/31/2022, n= Sponsored Ads, Impressions: 53,162,546, Clicks: 201,984, DSP Impressions: 91,707,458, Cumulative Reach: 2,403,817, Clicks: 172,248
3 Adbrew, IN, 11/1/22 - 4/30/23, n = 98,86,74,600 impressions, 99% increase in NTB sales
4 Lab 916, US, 11/1/22 - 4/30/23, n= 2,557,258 Impressions and 6,073 Clicks
5 Venture Forge, UK, 06/01/23-04/30/23, n= 79,000,000 impressions and 159,000 Page Views
6 O3M Directional Marketing, IN, 3/1/23-3/30/23, n= 9190 clicks
7 Podean, US, UK, CA, 5/1/22-4/28/23, n= +167% YoY Impressions
8 Xmars, US, 3/01/2023 – 4/30/2023, n= Impression: 288,111,926 (SA+DSP), Clicks: 859,088, DSP cumulative reach: 1,361,296
9 VMLY&R COMMERCE and Stackline, US, 4/1/2023 - 4/26/202, n= Impressions: >500M, New-to-Brand: >55%, Donations: $100K donation from General Mills to National Park Foundation
10 Iprospect, ES, 9/5/22-11/20/22, n= 98% unique reach
The case studies, insights, figures, results, and other data presented here were based on the extraordinary performance of the winning campaigns featured in the 2022 Amazon Ads Partner Awards. The information provided is intended as observation and commentary, not as a recommendation or advice. Past performance is not a guarantee of future performance.
FAQ
- This year’s categories include: Beyond the Funnel Innovation, Challenger, New Brand Architect, Creative Effectiveness, Technology Innovation and Global Expansion. For full details of each, see the category tab on the homepage.
- The applying partner must have achieved advanced or verified partner status within Amazon Ads Partner Network to enter the Partner Awards.
- The advertiser featured in the partner submission must have been linked within the partner’s Partner Network account. In addition, the advertiser must not have been featured in a finalist or winner campaign in 2023 to ensure a variety of customer challenges across an array of advertisers are represented. Please view the past winner tab for details of advertisers.
- The advertiser could have been from a brand that sells products or services on or beyond the Amazon store and based anywhere in the world. However, for regional awards, the featured advertiser must have been advertising in the associated region for a partner to be considered for the award (more details can be found in the FAQ detailing Partner Awards criteria).
- For regional awards, the partner must have had an office based in the region for which they are applying.
- Submission(s) must represent a client’s Amazon Ads campaign that ran within the past year (from May 2023 to April 2024).
- For regional awards, Beyond the Funnel Innovation or Challenger, partners needed to reference a successful campaign strategy for an advertising client in either AMER (North/ South America), EMEA (Europe/ Middle East) or APAC (Asia Pacific).
- For global awards—New Brand Architect, Creative Effectiveness, Technology Innovation or Global Expansion—partners could reference a successful campaign strategy for an advertising client that took place in any country or region or worldwide.
- All submissions required a signed client release form.
- Each submission should showcase a unique advertiser success story. If the same advertiser client and success story is submitted across multiple categories, unfortunately, all entries will be disqualified.
- All submissions and supporting documentation submitted for an award must not have included the partner company name or proprietary tool names to ensure a fair and equitable judging process.
- All participating partners must agree to the terms and conditions of the program.
- No, all submissions require a named advertiser (and signed client release form) to provide context and depth to the advertiser use case and impact. Having client permission ensures advertiser consent and transparency of the award submission.
- Entries for the 2024 Partner Awards have now closed. Finalists have been announced and winners will be unveiled on October 15th at the Partner Awards announcement taking place at unBoxed, in Austin.
- Judging follows a three-step process: First, all partners are vetted to ensure they meet our eligibility criteria. Second, judges read and score all entry forms, considering any supporting materials submitted. All judges’ scores are then combined, and the highest scoring entries will advance. Last, judges review and discuss shortlisted entries to determine finalists and winners.
Every award submission will be reviewed against a variety of performance metrics considered relevant for each award category by Amazon Ads. Entries are judged solely on the contents of their entry files and graded against other submissions within the same award category and region. Judges utilize the criteria below to score entries. The list below is not a hierarchical list, and the judging panel may attribute a different weight to each criterion.
- Quality of entry
- Level of difficulty of the challenge or problem that the entrant solved for
- Innovation in the entrant’s advertising approach
- Demonstration of excellence with Amazon Ads products
- Results delivered base on the client’s objectives
- Customer obsession and overall business impact
- We will use the information to assess your submission and determine winners. We may also use submissions to exemplify Amazon Ads success in future marketing materials and for other purposes.
- In addition to being spotlighted through Amazon Ads marketing channels, finalists and winners will receive a physical and digital trophy. Winners may also be considered for additional Amazon Ads marketing opportunities throughout the year.