Welcome to the Amazon Ads Partner Awards

Ad Advance secured a finalist spot for the 2023 Americas Performance Award with their strategic approach to acquiring new and loyal customers for supplement brand Tru Niagen. Faced with the substantial challenge of building a loyal base for a high-priced consumable item, Ad Advance used a full-funnel Amazon Ads product strategy to maximize customer conversions. The result? Tru Niagen had its most successful sales quarter ever, with an impressive increase in new-to-brand orders.

Niche clothing brand Thermal J was facing a flurry of challenges. Incrementum Digital, a finalist for the 2023 Americas Performance Award, launched a multilayered strategy to maximize Thermal J’s online presence, optimizing the brand’s listings, expand their micro-influencer partnerships, and driving exposure.

Looking to distinguish itself in a world saturated with budget alternatives, wellness brand Therabody turned to the winning combination of Momentum Commerce and Ampd. The duo are finalists for the 2023 Americas Performance Award thanks to their innovative partnership and approach to showcasing the brand’s premium products, especially TheraFace. Their efforts redefined Therabody’s Amazon presence, setting a fresh tone for health and wellness campaigns and helping the brand drive performance in a crowded space.

Learn more about Momentum Commerce and Ampd’s capabilities

A finalist for the 2023 EMEA Performance Award, Global Overview helped natural nut butter brand Pip & Nut crack a fresh comeback strategy after they experienced a sales dip. Global Overview whipped up a perfect blend, deploying astute Amazon Ad techniques and utilizing high-traffic moments. Their actions not only rejuvenated Pip & Nut’s brand visibility but also demonstrated the power of adaptability in a challenging time for sales.

Unicorn Orange, a finalist for the 2023 EMEA Performance Award, championed sustainability focused mouth-care company Waken by freshening up their sales strategy. Even after tripling their ad spending, Waken was having trouble breaking through the revenue ceiling, struggling to surpass their ambitious income target. By embracing custom audiences through the Amazon DSP and eye-catching creatives, Unicorn Orange successfully amplified consumers' awareness of Waken’s products while boosting their returns.

When long-established pet food company Purina needed to stretch their budget to reach their lofty sales goals, they reached out to Zenith UK Media — and Zenith UK Media came through. This finalist for the 2023 EMEA Performance Award did away with overly isolated advertising strategies by combining different tactics and establishing impressive yet achievable sales-oriented goals. Purina's sales were boosted thanks to Zenith UK Media's new tricks.

Adbrew secured a finalist position for the 2023 APAC Performance Award when they skilfully brought lingerie brand Clovia back into the limelight after they found themselves overlooked amid an expansive catalog of more than 50,000 SKUs and a shrinking share of voice. From optimizing campaign structures to adopting new Amazon Ads products, Adbrew’s strategy did wonders for Clovia’s digital presence.

digitalFirst, a finalist for the 2023 APAC Performance Award, dolled up K-beauty line AGE 20’s with a flawless fusion of strategic ads and comprehensive marketing. After the release of their hero product on Amazon in Japan, digitalFirst helped AGE 20’s spread brand awareness by highlighting their higher-value items, which took product sales to stunning new heights.

When Square entered Japan, they faced a dual challenge: The point-of-sale category was new to Japan, and — even more importantly — absent on Amazon. 2023 APAC Performance Award finalist LSM Global saw this not as an obstacle but as an opportunity to build awareness for the category as well as for Square’s products. Through a balance of sponsored ads and engaging brand store experiences, LSM Global elevated Square Japan’s payment systems, garnering attention and powering sales.

A finalist for the 2023 Americas Challenger Award, Incrementum Digital transformed healthcare brand Gencare's approach to their Amazon strategy. Faced with competition from larger corporations, Incrementum Digital wielded the power of insights and precise timing to help optimize Gencare’s budgets and maximize sales. Incrementum Digital’s touch on Gencare’s listings paved the way for a successful campaign, yielding a marked increase in conversion rate and average order value.

KOBO, a family owned and operated soy candle company, needed help on their path to success. Lab 916, a finalist for the 2023 Americas Challenger Award, produced the spark KOBO needed. Faced with a tight budget, Lab 916 deployed a critical blend of listing optimization and efficient ad spending to boost KOBO’s standing. This approach propelled remarkable sales growth, surpassing expectations and blazing the way for the candle brand’s future.

Health brand Welly was making a name for itself — but slowly. Tinuiti, a finalist for the 2023 Americas Challenger Award, was tasked with optimizing Welly’s advertising strategy. Tinuiti thoughtfully prioritized and reimagined Welly’s campaign tactics amid a significant year-over-year budget cut. Their impressive strategy met Welly’s targets and then exceeded all expectations, turning a tight budget into a successful opportunity for growth.

Adbrew and Seller Presto, finalists for the 2023 EMEA Challenger Award, brought their combined might to the aid of fitness brand LEAN with Lilly and its new supplement, Daily Superfood Greens. This young company was working to stand out on Amazon but faced strong competition from established brands. Adbrew and Seller Presto used strategic keyword targeting and monitoring to transform the supplement industry for LEAN with Lilly, helping them grow their customer base despite a broad field of strong competitors.

Learn more about Adbrew and Seller Presto’s capabilities

EMEA Challenger Award finalist Tambo Marketplaces came up with a fresh, compelling strategy to make a name for oat milk brand Califia Farms, despite the challenge of well-known players with big budgets in the British plant-based milk space. By prioritizing prominence through high-visibility keywords, Califia Farms strengthened their category position and even reached bestseller status during Veganuary, the UK’s annual plant-food challenge.

EMEA Challenger Award finalist Venture Forge had the special sauce that pasta brand ZENB needed to make its mark, and they did it on a shoestring budget. ZENB was looking to stir up the traditional pasta scene with its gluten-free yellow-pea pasta. Venture Forge rolled out an impressive strategy, intertwining ZENB’s unique narrative with custom visuals and video. Their creativity boosted ZENB’s brand on Amazon and showcased the art of introducing something fresh to a classic market.

In the saturated snack space, Bounce was hungry for a fresh take that would elevate their sales and increase return on ad spend (ROAS). Working together, Adbrew and Totalyty (finalists for the 2023 APAC Challenger Award) stirred up a mix of precise, metrics-driven and restructured campaigns to reposition the low-carb snack brand and transform Bounce’s Amazon footprint.

Learn more about Adbrew’s and Totalty’s capabilities

2023 APAC Challenger Award finalist O3M Directional Marketing supported lingerie brand Naidu Hall as they navigated the Amazon fashion scene with a tight budget and vast product range. The O3M Directional Marketing strategy optimized ad spend and refined campaigns to showcase the brand’s bestselling offerings. Their tactics elevated Naidu Hall’s Amazon presence and increased customer awareness among fashionistas.

The magic of toys like Barbie and Hot Wheels is timeless, but Mattel faced a timely challenge: a strategic partner to help navigate Prime Day 2022. Reprise Commerce, a 2023 APAC Challenger Award finalist, came to the forefront, adjusting budgets and optimizing campaigns. Their approach turned the game around for Mattel, helping the toy brand achieve their best-ever Prime Day.

Podean, now a finalist for the 2023 Global Expansion Award, crafted an inventive range of advertising strategies to increase e.l.f. Cosmetics’ brand visibility. Using Podean’s Retail-Powered Media Planning framework, e.l.f. Cosmetics boosted their Amazon revenue and achieved unprecedented growth, expanding from their primary U.S. beauty segment to the UK and Canada, progressing toward their goal of becoming a global beauty icon.

Luxury denim company G-Star RAW had already established its brand throughout Europe, but when diminishing returns threatened to slow their growth, they brought 2023 Global Expansion finalist Reprise Commerce on board. Reprise Commerce stepped up to the challenge. They tailored a meticulous, finely tuned strategy for each of G-Star RAW’s European markets, stimulating ad sales and attracting the attention of new-to-brand customers.

Wise Commerce’s successful collaboration with Sensibo, an Internet of Things (IoT) climate tech brand, is what earned them a spot as a Global Expansion finalist. Sensibo wanted to introduce their climate-control products to homes around the world. To accomplish this, Wise Commerce took an insights-driven approach to build, analyse, and adjust campaigns as they grew — crafting a crisp narrative accompanied by vivid visuals, emphasizing Sensibo’s energy-saving expertise. This narrative demonstrated a great expansion story that amplified Sensibo’s global brand, helping to highlight their commitment to a greener tomorrow.

Pay-per-click software developer Adbrew has cracked the code for precise ad budget allocation, which helped secure them a finalist title for the 2023 Technology Innovation Award. Adbrew’s technology automatically allocates budgets based on real-time metrics, helping companies optimize campaign performance while saving time and resources.

Quartile is a finalist for the 2023 Technology Innovation Award thanks to their partnership with Dr. Squatch. In a world full of established (consumer packaged goods) CPG companies, the personal care brand needed to scale their strategy and distinguish themselves from peers — specifically during peak shopping seasons. With metrics-driven methods and proprietary technology, Quartile helped Dr. Squatch reshape their campaigns, captivate new audiences, and find a golden opportunity in the competitive field.

Advertisers can face many challenges, from seasonal demand surges to ever-present resource constraints. To overcome these obstacles, XMars, powered by SparkXGlobal launched AI-driven tools Smart Creation and AI Autopilot, which streamline the creation and management of ad campaigns. Securing them a spot as a finalist for the 2023 Technology Innovation Award, SparkXGlobal’s tech has been helping brands like Sunnydaze use Amazon Ads, carving out paths to efficiency and success.

Facing stalled sales and low traffic, superfood company Laird needed a new narrative that effectively communicated their brand’s value. Global Overview, a finalist for the 2023 Creative Brand-Building Award, navigated Laird's brand journey to fresher waters. Through strategic budgeting, fresh creatives, and a dual-phase campaign, Global Overview transformed Laird’s Amazon presence, helping them reconnect with customers and foster an increase in sales.

Collaborating partners, VMLY&R Commerce and Stackline, cooked up a General Mills campaign that exceptionally showcased the power of purpose, earning them spots as 2023 Creative Brand-Building Award finalists. To reinforce General Mills’ commitment to sustainability, the duo curated nature documentaries on Prime Video. For every hour watched, the National Park Foundation received one dollar. This campaign planted seeds of connection between consumers and nature while encouraging them to purchase select General Mills products.

Learn more about VMLY&R Commerce and Stackline’s capabilities

Wunderman Thompson, a finalist for the 2023 Creative Brand-Building Award, cooked up a fresh look for long-established cat food brand Whiskas as they prepared to launch a reformulated cat food recipe. Wunderman Thompson designed an enticing brand shop and interactive content to increase awareness, solidify loyalty, and reach new customers. This approach reaffirmed Whiskas’ position as the tastiest and most sustainable choice for feline fine dining.

Non-endemic Amazon advertiser, LG Display, aspired to make their OLED technology the crowning jewel of the premium TV offerings. LG Display turned to Creative Brand Building finalist, digitalFirst who worked with Amazon’s creative team to craft a strategy that spotlighted LG Display’s offerings while reaching potential OLED TV audiences. Thanks to digitalFirst, LG Display was able to highlight their expertise and harness insights that drove their sales upward.

Travel company TUI was already well-known as a travel, leisure, and tourism company when they asked EssenceMediacom, a 2023 Creative Brand Building Award finalist, to reshape, refine, and expand their narrative. By producing a gastronomic adventure show featuring renowned connoisseurs Fred Sirieix and Jay Rayner, EssenceMediacom intertwined travel and cuisine in a subtle showcase of TUI’s vast travel offerings. That creative touch helped establish TUI as a one-stop shop for five-star getaways.

iProspect, a Dentsu company, secured a finalist spot for the 2023 Creative Brand-Building Award when they redefined innovation in launching ING’s Cuenta NoCuenta, an entirely digital bank account. To connect with young adult audiences, iProspect designed a two-part campaign fusing branded content with high-quality creatives, culminating in the ING-produced documentary Nomads. With an astounding engagement rate and a strong impact on their intended audience, iProspect reinforced ING’s position as a digital banking pioneer.