Welcome to the Amazon Ads Partner Awards
The 2023 Partner Awards are open for entry
All year long, Amazon Ads partners innovate on behalf of their clients’ brands. Now, it’s time to share and celebrate their great work.
Overview
Amazon Ads partners create and engineer new worlds of experience to help advertisers bring their stories to life in the Amazon store, and all that great work deserves recognition.
That’s why we’re thrilled to announce that the Partner Awards have returned for 2023 - a program that honors and celebrates the bold and creative work that partners continue to deliver for their clients. Recognizing visionary campaigns, the awards highlights Amazon Ads partners’ tactical and technological acumen across our suite of Amazon Ads products. It’s a way for agencies and solution providers to show what’s possible with advertising excellence.
What does it mean to win an award?
These awards represent a space for partners to tell their latest success story and allow Amazon Ads to highlight the exceptional work that partners have created for their advertiser clients and Amazon customers.
Some perks that award-winning partners enjoy include:
Recognition
Earn recognition from Amazon Ads by publicly sharing finalist or award-winner status with a physical and digital trophy
Promotion
Gain visibility through Amazon Ads marketing channels, including the blog, homepage, dedicated emails, and social media
Celebration
An invitation for finalists to attend at the Partner Awards ceremonial gala
Business development
Showcase your success by gaining access to additional business development opportunities such as events, case studies, and webinars
We’re excited to expand our Partner Awards this year after a successful 2022 edition, and can’t wait to learn more about the exceptional work our Partner Network community has created on behalf of our mutual customers. We’re continually inspired by our partners’ dedication to deliver for advertisers, and we established these awards to recognize and celebrate that.
— Aby Angilivelil, director of partner development, Amazon Ads
How it works
The Amazon Ads Partner Awards recognizes advanced or verified status partners who are registered within the Amazon Ads Partner Network and who have brought creativity, innovation, and excellence to their advertising clients. Applications for the 2023 Partner Awards will open in May. To apply, you will be required to complete the 2023 Partner Awards application, detailing how your company achieved specified goals and drove advertising success on behalf of a client (advertiser). Submit your best work to our panel of judges to select this year’s award winners, depending on the category for which you are applying.
The judging process examines every aspect of a campaign, from concept and application to results. This year’s judges include a mix of independent third parties from the industry and internal experts at Amazon. Judges are looking for entries that are inspiring, impactful, and effective.
Winners will be announced at the Partner Awards gala in October. All finalists of the 2023 Partner Awards will be invited to attend the awards gala to enjoy an evening of celebration, networking, and fun.
The 2023 Awards are open for entry!
The 2023 Partner Awards are open for submission. You will have until June 9, 2023 to submit your application.
See the Partner Awards entry handbook for additional information. Also available in Chinese and Japanese.
Key dates.
Entries open
May 1
Entries close
Jun 9
Finalists announced
Sep 12
Winners announced
Oct 23
2023 Partner Award Categories
In 2023, we are pleased to announce that the Amazon Ads Partner Awards will return to spotlight the outstanding work that Amazon Ads advanced or verified partners have delivered for their clients over the past year.
The 2023 awards features a few new categories, with an expanded set of eligible countries, providing partners globally with the opportunity to apply and gain recognition.
We are looking forward to continuing to share and celebrate creative and innovative campaigns that Amazon Ads partners deliver for their advertising clients.
Browse our 5 unique award categories to find the right choice for your submission.
Performance Award
This award recognizes a partner who leveraged multiple Amazon Ads products to help a brand optimize their campaign strategy to help drive substantial business growth and engage shoppers across the customer journey, from brand discovery, to purchase, customer loyalty, and beyond.
Successful submissions will include:
- Evidence of campaign activity across three or more Amazon Ads solutions, such as Sponsored Brands/Sponsored Brands video, Sponsored Display, Sponsored Products, shopping experience solutions, Amazon Attribution, Amazon DSP.
- A clear outline of the business growth strategy, KPIs, and results to demonstrate how the partner was able to reach shoppers across the customer journey and exceed their client’s goals.
- An explanation of how the partner leveraged insights or measurement tools to create an actionable insight-driven strategy.
- Metrics to demonstrate the results, including the margin by which the advertiser’s goals were exceeded, such as return on ad spend (ROAS), advertising cost of sales (ACOS), revenue, new-to-brand customers, clickthrough rate (CTR), purchase rate, new-to-brand purchases, Store visitors, page views, add-to-cart, purchases, impressions and branded search.
Number of winners: This award will recognize a campaign strategy within a specific region. There will be three winners (1 AMER, 1 EMEA, 1 APAC).
Challenger Award
This award recognizes a partner who delivered an impactful strategy that exceeded their client’s business objectives despite a limited budget. The winner of this award will demonstrate how they were able to use creative thinking, innovative tactics, and overall efficiency to maximize their resources and deliver results in the region they are applying for.
Successful submissions will include:
- A clear explanation of the budget or other resource limitations.
- Evidence of campaign activity using Amazon Ads solutions.
- A clear outline of the strategy, KPIs and results to demonstrate how the partner was able to exceed their client’s goals.
- An explanation of how the partner leveraged insights or measurement tools to create an actionable insight-driven strategy
Number of winners: This award will recognize a campaign strategy within a specific region. There will be three winners (1 AMER, 1 EMEA, 1 APAC)
Global Expansion Award
This award recognizes a partner who helped a client reach their global growth objectives. Successful entries will provide evidence of advertising in three or more countries and will demonstrate how a partner developed a strategy to help drive scalable and sustainable business growth for their client across locales.
Successful submissions will include:
- A clear outline of the strategy, KPIs and results to demonstrate how the partner was able to achieve growth while maintaining business objectives in at least three countries.
- A clear explanation of the marketing strategy that was developed to impact growth in new or existing marketplaces.
- An explanation of how the partner leveraged insights or measurement tools to create an actionable insight-driven strategy.
- Metrics to demonstrate the results, including the margin by which the advertiser’s goals were exceeded, such as return on ad spend (ROAS), advertising cost of sales (ACOS), revenue, new-to-brand customers, clickthrough rate (CTR), purchase rate, or new-to-brand purchases across multiple countries.
Number of winners: This award will recognize campaign performance from any region with one winner selected overall.
Technology Innovation Award
This award recognizes a partner who was able to build upon Amazon Ads Advanced Tools or ad tech products to develop a scalable technology solution that solves an advertiser need. The winner of this award will demonstrate how they were able to integrate and build with product(s) in an innovative and differentiated way to improve efficiencies.
Successful submissions will include:
- A clear explanation of the methodology used to develop the solution, the technology benefits and the differentiation that make this technology innovative compared to other solutions available.
- An overview of the scalability of the solution and the advertiser benefits, including an advertiser case study that demonstrates how the solution impacted a client’s business strategy and improved results.
- Evidence that the partner utilized at least one Amazon Ads Advanced Tools or adtech solution, such as Amazon Ads API, Amazon Marketing Cloud, Amazon DSP, Amazon Attribution, Amazon Marketing Stream, or Amazon Ad Server.
- The products and tools referenced must be publicly available at the time of the 2023 Partner Awards announcement.
Number of winners: This award will recognize campaign performance from any region with one winner selected overall.
Creative Brand Building Award
This award recognizes a partner who leveraged Amazon Ads brand-building capabilities to deliver an effective and cohesive marketing strategy telling the brand’s unique story and helping drive sustained engagement and awareness.
Successful submissions will include:
- An explanation of how the partner developed a holistic, customer-centric strategy to bring their client’s brand story to life, leveraging creative ideas and insights to reach relevant audiences and solve their specific challenges.
- Evidence of how the partner utilized an innovative mix of channels and ad products for brand building such as Fire devices, Freevee, Live Sports on Prime Video, Amazon Music, Streaming TV, Twitch, audio ads, custom ads (e.g., on-box advertising), etc.
- Measurable brand experiences that were executed with creative effectiveness, driving impact beyond online retail results, including customer reach, new-to-brand customers, engagement, lift in branded search and brand awareness, impact on brand perception, and offline sales.
- The application must include creative strategy deck and creative assets from the campaign (high res imagery, video files, or audio files), including creative insights utilized to deliver effective creative.
Number of winners: This award will recognize campaign performance from any region with one endemic winner and one non-endemic winner selected.
2021 and 2022 winners and finalists
Congratulations to all our Partner Awards winners!
View winning case studies to hear about their campaigns.
In 2021, we launched the Amazon Ads Partner Awards. In 2021 and 2022, partners had the opportunity to apply across four award categories. In 2021, entries were open to partners who had developed a client campaign or a technology solution that drove impact for a client advertising in the UK within the past year, and in 2022, this was expanded to include the US.
Brand-Building Award
This award recognized a partner who utilized the suite of Amazon Ads brand-building products to help their client tell an engaging brand story, accelerate brand growth, and foster more meaningful customer connections.
Winner – UK
EssenceMediacom
Awarded to EssenceMediacom for their full-funnel seasonal campaign with Coca-Cola, which used multiple Amazon touchpoints to expand Coca-Cola’s reach and brand equity, delighting festive season audiences, and exceeding the client’s reach objective by 45%.1
Winner – US
Marshall Associates
Awarded to Marshall Associates for their successful full-funnel strategy, which paired creative assets and media strategy with impactful messaging across sponsored ads and Amazon DSP to help Active Skin Repair reach more health-conscious shoppers and achieve record total sales figures (+66% increase in YoY ordered product sales).2
Winner – US
Team One
Awarded to Team One for their innovative Amazon Ads multichannel campaign, which used Streaming TV ads, a livestream game on Twitch, audio ads, and display ads on IMDb to increase brand engagement and awareness for their all-new Lexus NX SUV page by 187% YoY.3
UK finalists
US finalists
Winner – UK
Amerge Ltd.
Awarded to Amerge for delivering a full end-to-end branding strategy for the WaterWipes biodegradable launch campaign, which resulted in rapid brand lift for the baby wipes brand.
UK finalists
Performance Growth Award
This award recognizes partners who leveraged Amazon Ads products to help their clients reach and engage shoppers across the customer journey and achieve substantial performance growth.
Winner – UK
Media.Monks
Awarded to Media.Monks for their partnership with Philips DA UK, Media.Monks launched a full-funnel Amazon DSP media buying strategy that helped grow Philips DA UK’s revenue on Amazon beyond their goal of 50% YoY.4
Winner – US
Global Overview
Awarded to Global Overview for their partnership with supplement brand Tru Niagen. Global Overview developed an omnichannel strategy that resulted in a 61% increase of monthly new-to-brand shoppers and a 170% increase in subscribe and save (SNS) subscriptions.5
UK finalists
US finalists
Winner – UK
Vyper Global
Awarded to Vyper Global for their work with teeth-whitening brand Smile Science Harley Street, which helped the dental cosmetics company grow on Amazon.co.uk and achieved new sales highs for the brand.
UK finalists
Scaled Technology Award
This award recognizes partners who leveraged the Amazon Ads API to develop innovative technologies that create efficiencies and helped their clients scale quickly and expand into new regions around the globe.
Winner – UK
Merkle and Pacvue
Awarded to collaborating partners Merkle and Pacvue for leveraging their innovative technology to help speed up client Cisco’s ad campaign optimization and increase their return on ad spend (ROAS) by 22% across five countries.6
Winner – US
Quartile
Awarded to Quartile for their three-phased, AI-powered strategy, which helped client Restaurantware achieve a 3x increase in sales and sharpen their presence in the Home and Kitchen category in the Amazon store.7
UK finalists
US finalists
Winner – UK
Amerge Ltd.
Awarded to Amerge for their holistic technology, which combined the best of Amazon Ads API, the Vendor API, and Selling Partner API to help drive global growth for their client Joseph Joseph.
UK finalists
Innovation Award
This award recognizes partners who demonstrated entirely new ways of thinking, by developing innovative features or services that solved a client need and drove measurable results.
Winner – UK
Amerge Ltd.
Awarded to Amerge for their unified product database that produces ASIN-level total ROAS, which helped gaming company HyperX optimize their ad spend and overachieve their initial goal of 30% month-over-month total sales in most countries.8
Winner – US
Amerge Ltd.
Awarded to Amerge Ltd. for their bespoke Kindle Direct Publishing (KDP) cloud solution to help book publisher Loft Troll develop an overall view of ad campaign performance, automate manual processes, and craft a multilayered strategy to reach new audiences, resulting in a monthly ROI between 146% and 213%.9
Winner – UK
Nozzle
Awarded to Nozzle for the launch of their Customer Analytics Tool and the success that their new innovation drove for client Buddy and Lola.
UK finalists
We look forward to welcoming many new partners into our Partner Network in 2023. Learn more about Amazon Ads Partner Network to find a partner or become one, and view the partners winning their awards at the 2022 Gala.
1 Mediacom, UK, 11/22/21 - 12/31/21. n= 28.9m unique reach
2 Marshall Associates, US, 01/01/22 - 06/15/22. n= 43 Million Impressions, 97K Detail Page Views
3 Team One, US, 3/1/22 – 10/4/22. n= 31.9MM unique users and Twitch benchmarks: Total Views, Total Unique Viewers, Peak Concurrent Viewers, Minutes Watched'
4 Media.Monks, UK, Germany, France, Spain, Italy, Netherlands, Sweden, 1/6/21 - 1/6/22. n= 250-270MM users
5 Global Overview, DSP for this client in CA, DE and UK, but this submission was based off US, 1/1/22-4/30/22, n= [<DS>] Cumulative Reach 1/1/22-4/30/22 across all DSP/STV campaigns = 15,026,298
6 Merkle and Pacvue , UK, DE, FR, IT, ES, 5/2/21 - 7/31/21. n= Impressions 75,300,489 and clicks 89,785
7 Quartile, US, 10/01/21 - 12/31/21. n= 493,790 reach
8 Amerge, UK, DE, FR, IT, ES, 03/01/22 - 3/31/22. n= UK 2,075,203 / DE 3,533,192 / FR 1,399,483 / IT 981,588 / ES 1,223,641 DSP Cumulative Reach
9 Amerge, US, 01/04/22 - 03/31/22. N= 1,039,109 DSP Cumulative Reach
The case studies, insights, figures, results, and other data presented here were based on the extraordinary performance of the winning campaigns featured in the 2022 Amazon Ads Partner Awards. The information provided is intended as observation and commentary, not as a recommendation or advice. Past performance is not a guarantee of future performance.
FAQ
- Category details are now available on the category tab. You will have until June 9, 2023 to apply.
- The Amazon Ads partner must have achieved advanced or verified partner status by Amazon Ads to enter the Partner Awards.
- The advertiser you feature in your case study must be linked to your company within your Partner Network account.
- Submission(s) must demonstrate a client campaign that drove impact for your client advertising over the past year (from May 2022 to April 2023).
- Your client may be a vendor, seller, or a non-endemic advertiser and can be based anywhere in the world. However, they must be advertising in the country you’re applying to be considered for an award.
- If applying to the Performance or Challenger categories, submit an application that demonstrated a successful campaign delivered in either AMER, EMEA or APAC.
- If applying for the Creative Brand Building, Technology Innovation, or Global Expansion categories, you will need to submit an application to demonstrate your work based on a successful advertising campaign strategy. The campaign strategy could have taken place in any country or region worldwide.
- Agree to the terms and conditions of the program.
May 1, 2023, through June 9, 2023
There is not an explicit budget limit to be eligible for the Challenger award. However, applicants will be required to clearly outline the budget or resource limitations in their entry. Judges will be looking for submissions that demonstrate creative-thinking, innovative tactics, and overall efficiency to deliver results that exceeded expectations based on the resources or budget available.
Each client requires a client release form, unless you are applying to the Technology Innovation Award, in which you may submit a case study that is blinded (e.g., does not feature any brand names, etc.). The client release form can be downloaded in the submission form. Once the form is signed by your client, it should be uploaded to your application to complete your submission. You will be prompted for this in the application.
Partners can submit as many applications as they wish, however they may only submit one application per award and may only use a client example once. So, for example, they may submit one application for each region (APAC, EMEA and Americas) for the Performance Award and the Challenger Award, one application for the Technology Innovation Award, one application for the Global Expansion award, and up to two applications for the Creative Brand Building awards - one for work done with an endemic advertising client and one for work done with a non-endemic advertising client. Resulting in a total of 10 application opportunities per partner.
Judging follows a two-step process: First, our preliminary round of judges read and pre-score all entry forms, considering any supporting materials submitted. All judges’ pre-scores are then combined, and the highest scoring entries will advance to our executive judging round. In the second judging round, judges will review, score, and discuss short-listed entries to determine finalists and winners.
Every Amazon Ads partner who entered the awards was judged purely on the contents of their entry files and graded against other submissions within the same award category and region. Judges utilized the criteria below to score entries. The list below is not a hierarchical list, and the judging panel may attribute a different weight to each criterion.
- Quality of entry: Was the entry clear, descriptive, and informative?
- Level of difficulty of the challenge or problem that the entrant solved for
- Innovation in the entrant’s advertising approach
- Demonstration of excellence with Amazon Ads products
- Results delivered base on the client’s objectives
- Customer obsession and overall business impact
In addition to being spotlighted through Amazon Ads marketing channels, finalists and winners will receive a physical and digital trophy. Winners may also be considered for additional Amazon Ads marketing opportunities throughout the year.
We will use the information to assess your submission and determine winners. We may also use submissions to exemplify Amazon Ads success in future marketing materials and for other purposes.
- See the Partner Awards entry handbook for additional information.