Welcome to the Amazon Ads Partner Awards

Amazon Ads Partner Awards: First-ever winners

We are proud to unveil the winners of the 2021 Amazon Ads Partner Awards.

This year’s Amazon Ads Partner Awards recognizes partners who are registered within the Amazon Ads Partner Network and who bring creativity, innovation, and excellence to their clients in the UK.

We received many submissions spanning across this year’s four award categories: Brand Building, Performance Growth, Scaled Technology, and Innovation.

Selecting this year’s winners was no easy task—and our gratitude goes out to all who entered. We’re thrilled to officially announce the winners of the 2021 Amazon Ads Partner Awards.

Please join us in congratulating our 2021 UK Partner Awards winners.

Brand Building Award

2021 Partner Awards Winners

Finalists appear below in alphabetical order.

Brand Building Award

Amazon Ads Partner Awards

Brand Building Award

Winner - UK 2021

A brilliant story is the foundation upon which brands are built. Our Brand Building Award is a recognition of this fact, and a celebration of partners who expertly utilized Amazon Ads’ full suite of products to tell an engaging brand story that generated awareness, sparked discovery, and inspired deeper connections with customers.

This year’s winner, Amerge Ltd., did exactly that — delivering a full, end-to-end branding strategy for client WaterWipes and the launch of their new, biodegradable and eco-conscious product line. To help tell the WaterWipes story, Amerge focused on seamless combination from upper funnel to new-to-brand strategies, resulting in a rapid brand lift for the baby wipes brand.

Winner: Amerge Ltd.

Finalists:

Performance Growth Award

Amazon Ads Partner Awards

Performance Growth Award

Winner - UK 2021

Innovation, disruption, growth. These aren’t just buzzwords; these precepts are the foundation of our Performance Growth Award, which goes to the partner who developed an unexpected and inspired strategy or campaign to accelerate performance growth for their UK client on and off the Amazon website.

Achieving that kind of growth isn’t easy. But Vyper Global’s phased campaign approach and effective budgeting tactics for the teeth whitening brand Smile Science Harley Street helped the dental cosmetics company land the right message at the right moment to their customers, hitting new sales for the brand.

Winner: Vyper Global

Finalists:

Scaled Technology Award

Amazon Ads Partner Awards

Scaled Technology Award

Winner - UK 2021

Our partners think globally, constantly exploring new ways to catalyze worldwide growth for their clients. The Scaled Technology Award centers and celebrates those who integrated with the Amazon Ads API to develop a new technology application that helped their UK clients expand their reach to new regions over the last year.

Leading the way in this category is Amerge Ltd., who score a second win thanks to their proprietary Amerge Engine and its reporting tool, Amerge View. They implemented this new engine for Joseph Joseph, a home and kitchen brand that tapped into Amerge’s holistic technology, which artfully combines the best of Amazon Ads API, the Vendor API, and Selling Partner API. The result? Greater global impact that helped boost new customer acquisition and supported business growth.

Winner: Amerge Ltd.

Finalists:

Innovation Award

Amazon Ads Partner Awards

Innovation Award

Winner - UK 2021

Our partners don’t just work with what’s available—they imagine all-new solutions to the pressing business problems their clients face. The Innovation Award is all about rewarding those who dared to think differently by creating a net-new feature or service that helped to address a client need, drive client value, or improve efficiencies for a client’s advertising in the UK.

Nozzle’s groundbreaking self-service customer analytics tool allows sellers to hone their ad spend strategically — identifying lifetime value, repeat purchase behavior, retention rates, and more. That’s why, when pet supply brand Buddy & Lola wanted to revamp their marketing, they came to Nozzle. Leveraging Nozzle’s new Customer Analytics Tool, the pet supply company gained sharper insights into how customers interact with their brand, helping drive key business decisions that resulted in a decrease in customer acquisition costs and an increased growth in new-to-brand customers.

Winner: Nozzle

Finalists:

Amazon Ads Partner Awards 2022

The Amazon Ads Partner Awards program is about recognizing and rewarding great work. It’s a way for agencies and marketers to show their colleagues and peers what’s possible with impressive campaigns and thoughtful creative realized across our suite of Amazon Ads products. We couldn’t be prouder to spotlight your creative, innovative campaigns.

A hearty congratulations to all who submitted their work to the Partner Awards. Stay tuned for information on the 2022 Amazon Ads Partner Awards. See you next year.

FAQ

What was the application period for the 2021 Partner Awards?
  • September 1, 2021 – October 14, 2021
How were entries judged?

The judging process followed a two-step procedure: First, our preliminary round of Amazon-selected judges read and pre-scored all entry forms, including case studies, to determine finalists. Second, all finalist submissions were passed along to our panel of Amazon executive judges, who reviewed, scored, and discussed entries to determine top winners.

Every Amazon Ads partner that entered the awards were judged purely on the contents of their entry files and graded against other submissions within the same award category. Judges utilized each criterion below to score entries. The list below is not a hierarchical list, and the judging panel may attribute a different weight to each criteria.

  1. Was the entry clear, descriptive, and informative?
  2. How innovative was the entrant’s advertising approach?
  3. How does the approach demonstrate excellence in Amazon Ads products?
  4. What were the results and how did they compare to the client’s objectives?
  5. Did the entrant take a customer-centric approach to drive an impact on the business overall?
What do the finalists receive?
  • In addition to being spotlighted through Amazon Ads marketing channels, finalists may receive a finalist digital sticker and a set of marketing guidelines on how to refer to themselves as a 2021 finalist in their own marketing channels. Finalists may also be considered for additional Amazon Ads marketing opportunities throughout the year.
What do the winners receive?
  • In addition to being spotlighted through Amazon Ads marketing channels, award winners may receive a promotional package that includes a 2021 digital trophy along with marketing guidelines on how to share in their own marketing channels. Winners may also be considered for additional Amazon Ads marketing opportunities throughout the year, including an Amazon-hosted video interview promoted through Amazon Ads marketing channels.
How will Amazon use the information I provide in my award application?
  • Amazon Ads will use the information to assess your submission and determine winners. We may use submissions to exemplify Amazon Ads success in future marketing materials, at our option.
How many Amazon Ads partners will win the awards?
  • In 2021, each award category will have one winner, for a total of four award winners.
Are the Partner Awards a one-off initiative?
  • We intend to grow and expand the Partner Awards to more locales in the future. Stay up to date on current and future Partner Awards programs in the Amazon Ads Partner Network.