Leverage insights and signals that optimize the customer experience and drive sales for your brand.
Achieve your goals with easy-to-use solutions for businesses of any size.
Help boost sales of individual products with a single click to conversion to take shoppers directly to your product detail page with Sponsored Products. An always-on, cost-per-click solution, Sponsored Products helps any advertiser quickly plan, launch, and optimize with agility.
Sellers with a Sponsored Products campaign that ran for 12 months continuously saw on average 11.2% higher return on ad spend (ROAS), compared to their ROAS in the first month.1
Help grow sales by getting your products in front of in-category shoppers in prominent shopping result placements. Sponsored Brands are cost-per-click (CPC) ads that can feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive conversions for shoppers looking for similar products.
Advertisers who used all Sponsored Brands ad formats, saw on average 79% of their sales from new-to-brand customers.2
Help drive sales by using Amazon audience signals to attract in-market shoppers to the destination of your choice with Sponsored Display. This programmatic solution helps advertisers easily discover, reach, and engage the right audiences in the most relevant contexts across their shopping and entertainment journeys anywhere they spend their time, using machine learning and multi-format, dynamically optimized creatives.
Advertisers who use Sponsored Display audiences are seeing up to 74% of their ad-attributed sales driven by new-to-brand customers.3
Achieve your goals with everything in small business, plus these advanced solutions.
Drive sales by engaging and re-engaging with shoppers, anywhere they spend their time, with our display ads that can run across Amazon properties, Amazon device screens like Fire TV, Fire tablet, and Echo Show, and premium third-party content.
Add interactive features to your video ads to inspire purchases. Interactive video ads offer seamless interactions with your brand or product, and the Quick Look experience allows customers to engage with CTAs like “Add to Cart” or “Shop Now” without any viewing disruption.
Interactive video ads were +1.1X more likely to generate conversion metrics than video campaigns without interactive features.4
Interactive audio ads are creatives that run on the Amazon Music ad-supported tier, which include an Alexa call to action for listeners to engage with using their voice. Interactive ads help customers discover, engage with, and shop for products or brands by using just their voice or remote, making the transition from awareness to purchase easier and more seamless.
Interactive audio ads were +2.3X more likely to generate conversion metrics than audio campaigns without Alexa CTAs.5
A conversion is the point in the purchase journey when a customer purchases a product after deciding it is best-suited to them.
Conversions are ultimately the end goal of most marketing campaigns, and impact a business’s bottom line.
Increasing sales through marketing is a multiprong strategy that typically involves increasing brand awareness, establishing a presence within the market, and growing consideration of your brand.
The main way to measure increased sales is through purchases. Amazon Ads also has measurement solutions that help brands measure return on ad spend (ROAS) and the percentage of new-to-brand customers.
Sources:
1 Amazon internal data, WW, 6/1/2019 – 7/30/2021
2 Amazon internal, 2022, WW
3 Amazon internal data, WW, 2022
4, 5 Amazon internal, Kantar, 2022, US
