Relevant connections in the moment
A little bit art.
A little bit science.
The best creative is informed by audience insights to craft tailored messages that drive action. With billions of proprietary audience signals informed by online and offline touchpoints, Amazon helps brands unlock rich audience insights to develop more relevant campaigns.
increase in consideration experienced by brands that reach audiences based on our first-party behavioral and demographic signals1
of campaign effectiveness is attributed to creative quality as the top driver of brand impact2
Going beyond demographics.
Amazon Ads can help you understand your audiences more deeply—how they browse, buy, and stream. Here is a snapshot of a few of our audiences.3
Eco-friendly audiences
Browse
73% smartphone users
56% + shop between Mon – Fri
95% have purchased in the last 3 months
Buy
Food and grocery
Spend index 2.0x
Health and home
Spend index 2.1x
Beauty and personal care
Spend index 1.7x
Stream
Where they are streaming…
Amazon Freevee 1.9x
Fire TV 2.1x
And what they are streaming…
Romance 1.9x
Musicals 1.8x
Children’s/animation 1.7x
Athleisure audiences
Browse
61% smartphone users
38%+ shop between 3 PM - 7 PM
98% have purchased in the last 3 months
Buy
Food and grocery
Spend index 1.5x
Apparel and shoes
Spend index 1.9x
Sports and outdoor
Spend index 1.5x
Stream
Where they are streaming…
Amazon Freevee 2.0x
Fire TV 2.3x
And what they are streaming…
Children’s programming 1.8x
Drama 1.7x
Comedy 1.7x
Allies of diversity
Browse
76% smartphone users
33%+ shop on Sat - Sun and between 4-8 PM
98% have purchased in the last 3 months
Buy
Electric vehicle accessories
Spend index 3.8x
Cookbooks
Spend index 3.5x
Smart home equiptment
Spend index 2.7x
Stream
Where they are streaming…
Fire TV 3.9x
Amazon Freevee 2.6x
And what they are streaming…
Romance 2.9x
Musicals 2.8x
Children’s/ Animation 1.9x
High spenders
Browse
70% smartphone users
56% shop between Mon – Thurs
98% have purchased in the last 3 months
Buy
Electronics and home entertainment
Spend index 3.1x
Gaming equiptment
Spend index 1.3x
Auto detailing
Spend index 1.5x
Stream
Where they are streaming…
Fire TV 2.0x
Amazon Freevee 2.0x
And what they are streaming…
Comedy 1.8x
Drama 2.6x
Sport 3.1 x
Reach your audiences with Amazon Ads
Sources:
1 Amazon internal data, US, 2022
2 Kantar, ‘Top 10 drivers of advertising profitability’ June 2021
3 Amazon Internal Data – US – Jan 2022 to Dec 2022
Spend index = Avg spend of Persona consumers who purchased / avg spend of US Amazon consumers who purchased
Stream numbers represent time spent relative to average Amazon customer