Amazon Ads announces May 11 Upfront presentation at the Beacon Theatre in New York City

At CES, Amazon Ads announced it will host its annual Upfront presentation on Monday, May 11, 2026, at 6:30 p.m. E.T. at the Beacon Theatre in New York City. The Amazon Upfront will highlight new ad tech capabilities from Amazon Ads, along with Amazon’s premium entertainment and live sports portfolio, featuring a lineup of talent across Prime Video, Prime Sports, Amazon MGM Studios, Twitch, Wondery, and Amazon Music. Amazon executives will share how Amazon’s authenticated reach, first-party signals, and AI-powered advertising innovations are simplifying full-funnel advertising and helping brands connect with audiences at scale. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million consumers in the U.S. across Amazon’s owned-and-operated properties and premium third-party supply.

“Brands are seeking premium content, supported by advertising solutions that are simpler, faster, and performance-driven,” said Alan Moss, Vice President, Global Ad Sales, Amazon Ads. “By pairing Amazon’s incredible content portfolio with authenticated audience signals and dynamic creative capabilities, we’re helping advertisers deliver more relevant messages to consumers across the full funnel—while driving best-in-class performance and business impact.”

Amazon has built Prime Video into a first-stop entertainment destination that connects customers with the programming they love. Prime Video offers an expansive slate of live sports and Original series and films from Amazon MGM Studios, including Reacher, Fallout, The Summer I Turned Pretty, Heads of State, and Oh. What. Fun., as well as licensed movies and series, content from other services made accessible as an add-on subscription, free ad-supported streaming TV (FAST) live linear channels, and blockbuster movies and series to rent or buy.

Powering Amazon Ads is its authenticated graph, which enables advertisers to confidently reach 90% of U.S. households across Amazon properties and the open internet. Alongside its established strategic relationships with key premium publisher partners to extend audience precision and reach capabilities, Amazon Ads is the only service where U.S. advertisers have access to all premium streaming TV and audio in one place. With Amazon DSP, Amazon Marketing Cloud, and agentic campaign and creative tools, advertisers can link brand objectives directly to measurable outcomes across Amazon properties and premium publishers with simplicity.

In addition to the live presentation of the Amazon Upfront at the Beacon Theatre for attendees, Amazon Ads will offer a virtual viewing option. Additional details will be shared in the coming months.