Sponsored Display is a flexible, self-service display advertising solution that puts control in your hands to help you build your retail business on Amazon, helping you achieve your goals while inspiring shoppers throughout their purchase journey to discover your brand, visit your products’ detail pages on Amazon, and maybe make a purchase.
If you've considered display advertising in the past but needed more time, investment, or resources to get started, Sponsored Display is a simple, easy-to-use option that doesn't require a large budget or the ability to design your own ad creatives.
Sponsored Display’s customization features help you tell your brand story and increase campaign performance. Sponsored Display allows you to refresh or edit specific campaign sections, rather than starting from scratch. You can use updated creative elements such as images, headlines or logos for increased seasonal relevance.
Sponsored Display is available in the following countries: United States, Canada, France, Germany, Italy, Spain, United Kingdom, India, Japan, United Arab Emirates, India, Netherlands, Australia, Mexico, and Brazil.
“Amazon Sponsored Display ads are an absolute must-have if one of your major goals is boosting your impressions. Using Sponsored Brands and Sponsored Display in tandem with Sponsored Products has compounding effects on your impressions for new products, allowing you to reach more people in less time. This is key to helping you springboard from being an industry newcomer to an established player.” – Adbadger
Please note that feature availability may vary by country.