Guide
Unlock the power of video
Bring your brand and products to life with dynamic video ads
With video consumption on the rise, it’s more important than ever to meet shoppers where they are in their journey—whether they’re shopping, browsing, watching, or streaming.
91% of people say they want to see more online videos from brands 1
89% say watching a video has convinced them to buy a product or service 2
Video is our most dynamic ad format yet—it’s a powerful way to help captivate shoppers’ attention and help bring your brand and products to life.
Get to know our Sponsored Brands and Sponsored Display video ad solutions:
What do these ads look like?
Sponsored Brands video ads
In the Amazon store
Sponsored Display video ads
In the Amazon store
In third-party destinations
Why should I use this ad format?
Sponsored Brands video ads
Help new shoppers in your category on the Amazon store discover your brand and products with customized video ads.
Sponsored Display video ads
Meet new shoppers across the purchase journey both in the Amazon store and in third-party experiences 3 with engaging video ads that showcase your brand and products.
Where do these ads appear?
Sponsored Brands video ads
Your video ads may appear in highly visible placements in shopping results.
Sponsored Display video ads
Your video ads may appear on product detail pages, in shopping results, on Twitch, or on third-party websites and apps.
How can I reach new shoppers?
Sponsored Brands video ads
Choose keyword or product targeting, as well as negative targeting to prevent your video ads from appearing on specific shopping results or detail pages.
Sponsored Display video ads
Choose contextual targeting to target specific products and categories, similar products, or audience targeting.
Where will shoppers go when they click my ads?
Sponsored Brands video ads
Shoppers click through to a product detail page to learn more and make a purchase, to a custom landing page, or to your Store to help build brand loyalty and encourage repeat purchases.
Sponsored Display video ads
Shoppers go directly to your product detail pages, so they can learn more about your product and consider purchasing.
How will I be charged?
Sponsored Brands video ads
Depending on your selected goal, your ads use either a cost-per-click (CPC) or cost-per-mille viewable impressions (vCPM) model.
Sponsored Display video ads
Depending on your bid optimization strategy, your ads use either a CPC or cost per thousand viewable impressions (vCPM) model.
Self-service video builder: Now you can “do it yourself” and build a templated video in less than 10 minutes, at no additional cost, right within the advertising console. Choose from a range of templates, and customize color, font, and music from a range of pre-existing options.
Discover video builder: How to quickly and easily build video creatives
Discover more
1-2 Wyzowl, The State of Video Marketing, US, 2023
3 Products and services may not be available in all marketplaces