Guide

Unlock the power of video

Bring your brand and products to life with dynamic video ads

Unlock the power of video

With video consumption on the rise, it’s more important than ever to meet shoppers where they are in their journey—whether they’re shopping, browsing, watching, or streaming.

91% of people say they want to see more online videos from brands 1
89% say watching a video has convinced them to buy a product or service 2

Video is our most dynamic ad format yet—it’s a powerful way to help captivate shoppers’ attention and help bring your brand and products to life.

Get to know our Sponsored Brands and Sponsored Display video ad solutions:

What do these ads look like?

Sponsored Brands video ads

Sponsored Brands video ads in the Amazon store

In the Amazon store

Sponsored Display video ads

Sponsored Display video ads in the Amazon store

In the Amazon store

Sponsored Display video ads in third-party destinations

In third-party destinations

Why should I use this ad format?

video Ad format

Sponsored Brands video ads

Help new shoppers in your category on the Amazon store discover your brand and products with customized video ads.

Sponsored Display video ads

Meet new shoppers across the purchase journey both in the Amazon store and in third-party experiences 3 with engaging video ads that showcase your brand and products.

Where do these ads appear?

Sponsored Brands video ads

Sponsored Brands video ads

Your video ads may appear in highly visible placements in shopping results.

Sponsored Display video ads

Sponsored Display video ads

Your video ads may appear on product detail pages, in shopping results, on Twitch, or on third-party websites and apps.

How can I reach new shoppers?

New Shoppers

Sponsored Brands video ads

Choose keyword or product targeting, as well as negative targeting to prevent your video ads from appearing on specific shopping results or detail pages.

Sponsored Display video ads

Choose contextual targeting to target specific products and categories, similar products, or audience targeting.

Where will shoppers go when they click my ads?

Sponsored Brands video ads

Shoppers click through to a product detail page to learn more and make a purchase, to a custom landing page, or to your Store to help build brand loyalty and encourage repeat purchases.

Sponsored Brands video ads when clicked on ad

Sponsored Display video ads

Shoppers go directly to your product detail pages, so they can learn more about your product and consider purchasing.

Sponsored Display video ads when clicked on ad

How will I be charged?

How much does it cost

Sponsored Brands video ads

Depending on your selected goal, your ads use either a cost-per-click (CPC) or cost-per-mille viewable impressions (vCPM) model.

Sponsored Display video ads

Depending on your bid optimization strategy, your ads use either a CPC or cost per thousand viewable impressions (vCPM) model.

Self service video builder

Self-service video builder: Now you can “do it yourself” and build a templated video in less than 10 minutes, at no additional cost, right within the advertising console. Choose from a range of templates, and customize color, font, and music from a range of pre-existing options.


Discover video builder: How to quickly and easily build video creatives

Discover more

Awareness

Sponsored Brands video ads

Amplification

Sponsored Display video ads

1-2 Wyzowl, The State of Video Marketing, US, 2023
3 Products and services may not be available in all marketplaces