Where does the cycle of discovery fit within the marketing funnel?
First, let’s take a look at the marketing funnel. Awareness is at the top and marks the first touch point with customers. It encompasses all efforts to reach the relevant Amazon audience for your brand and gain exposure, such as Sponsored Display or Sponsored Products.
Next in the funnel is consideration. Here’s where you tell your brand and product story in an effective way that leads your audience toward the intent to purchase. By convincing your consumers that this is the right product for them, you’re paving the way to a future buy.
The funnel completes with the purchase. Your audience has decided to buy your product, so you want to make sure they can easily see and access it as they fill their cart.
The cycle of discovery promotes brand awareness and is a key part of the all-important top of the funnel. As discovery of your product and brand increases, more and more customers will begin their journey in the marketing funnel, driving your sales.
But how do you assure your brand is in the forefront of your audiences’ minds? Start by using our self-service advertising solutions—ads that can be created on your own time using our simple tools to increase awareness anywhere customers spend their time.