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Guide
Black Friday and Cyber Monday (BFCM) is a highly anticipated global shopping event and is a time when you, as an advertiser, can partake in one of the biggest brand-building opportunities on Amazon, helping shoppers across the world discover your products and deals.
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Long before BFCM hits, customers are brainstorming gift ideas and building their wish lists. The lead-up to this shopping event is just as important as the event itself. Advertisers optimize their product detail pages weeks before BFCM to help grow brand awareness among new and existing customers. We recommend the following preparation practices to make the most of your BFCM marketing efforts:
Help drive conversions by optimizing your product detail pages before BFCM. A few best practices:
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Understanding common reasons why ads get blocked can help you avoid delays. Below are the 5 most common blockers for BFCM creative:
Note that references to “Black Friday” or “Cyber Monday” should not mislead customers as to the duration of the deal. All deals must be live and accurate on the dates that they are running.
For example:
Advertisers are responsible for complying with applicable laws and regulations for use of Black Friday and Cyber Monday in respective locales.
Optimize your ad placements during BFCM by featuring top-selling products and deal items. Just as important, optimize your Brand Store experience by highlighting product deals prominently.
During big shopping events like BFCM, you can help drive engagement with the following actions:
During the shopping event, promote your top deals and products through responsive e-commerce creative (REC), which brings you five benefits:
Follow these best practices that help ensure your Brand Store is ready for shoppers during BFCM.
Copy that is not allowed includes:
Approved Stores layout for BFCM: FDW on top, text banner in the middle, Product Grid at the bottom
What to know about each of these elements:
Product grid
Shopping habits don’t end after BFCM. As shoppers continue to spend, keep your brand visible by remarketing featured products to re-engage consumers who viewed your products during BFCM but didn’t purchase. You can also reach new or existing shoppers by promoting complementary products through further campaigns. Finally, we recommend reviewing your BFCM performance to identify your top-selling products, so you better understand audience engagement for future events and campaigns.
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