Definition and guide to the marketing mix
Also referred to as the marketing mix, the four Ps of marketing are product, price, place, and promotion. The 4 Ps of the marketing mix are important because they help you establish the framework for your marketing strategy.
For anyone beginning (or refreshing) their education in digital marketing, the “marketing mix” model is one of the core concepts to understand. A marketing mix is often defined using the four P’s of marketing (product, price, place, and promotion) or expanded to seven P’s (adding people, process, and physical evidence). This marketing strategy is used by businesses as a checklist or a set of variables and factors for marketers to consider to help reach the right customers, maximize profit, improve marketing efficiency, and more.