With an emphasis on reinforcing their brand in the business-to-consumer (B2C) market among customers in Spain, Sika focused on reaching do-it-yourself (DIY) customers by positioning products as “easy to use,” “high-quality,” and “long-lasting with great results.”
As part of their 2022 plans, Sika aligned with Amazon Ads on opportunities to meet their annual sales goals. After leveraging Amazon Ads insights, Sika identified the size of the audience engaged with their category, subcategory, and brand. This process identified a unique opportunity to generate awareness among customers who were searching for home improvement products but had never interacted with Sika.
Next, Sika needed to determine how to reach these audiences with the right message and the right formats to capture the attention of any potential buyers. They leveraged a combination of Amazon Ads products to achieve this reach, including video, display, audience retargeting, and sponsored ads.