AUC’s brand managers worked with Nature’s Path to help position them for success by creating A+ content for various products within their catalog. AUC and Nature’s Path took advantage of the Amazon Ads product beta opportunity for Sponsored Brands video by leveraging animated video creative of their top products, which was paired with curated lifestyle photography that was integrated with their Sponsored Brands campaigns.
For bidding strategies to complement their Sponsored Brands video and image formats, AUC focused on expanding product category targeting for Nature’s Path. AUC selected keywords based on historical performance for the “organic” category paired with three priority ASINs for images and one key ASIN for video ads. From there, AUC tested, learned, and iterated—establishing a strong baseline that optimized for their goals.