Marshall Associates first identified that Time Timer’s brand and lifestyle imagery covered specific use cases for the product that would be beneficial to highlight, such as classroom project timing, handwashing, and task management for people with attention-deficit/hyperactivity disorder. Marshall Associates applied these use cases to refine keyword targeting to better find customers shopping for products that served those needs.
Marshall Associates used a cross-product strategy including Sponsored Products, Amazon DSP, Sponsored Brands, and Sponsored Brands video. The agency also used Brand Registry completion to tell Time Timer’s powerful brand story and mission.
In addition, Marshall Associates consistently linked the Time Timer Store to their Sponsored Brands campaigns, allowing them to help shoppers engaging with the ad to explore the brand journey and learn more. The agency had a goal to use the Store landing page to provide a shoppable storefront that provided a direct path to purchase. To accomplish this, they performed A/B tests for different landing pages with Sponsored Brands ad groups and kept the landing page that most engaged shoppers.
Prior to this campaign, Time Timer had never used Amazon DSP. In combination with Sponsored Brands and Sponsored Brands video, Amazon DSP brought scalability and expanded reach to interested customers. Utilizing key reports in the Amazon DSP and remarketing capabilities, Time Timer was able to re-engage with shoppers.