With a storied 120-year history and over 60,000 products available in and outside the Amazon store today, 3M offers everything from stethoscopes to office supplies to sponges, with a mission to “apply science in collaborative ways to improve lives daily.” 3M began marketing products in Mexico in 2015, followed two years later with an expansion to Brazil in 2017. Currently, 3M operates in 70 countries and sells in 200.
In September 2019, 3M launched their first Amazon Ads campaigns; they partnered with Macarta, a full-service marketing agency specializing in Amazon, starting in January 2020. Macarta has international offices in Mexico City and São Paulo, as well as expertise in content marketing, sponsored ads and programmatic advertising, and brand performance within the Amazon store, making them an ideal fit for 3M’s new regional opportunities. Following successful trial campaigns with 3M stethoscope brand Littmann in Mexico in early 2020, Macarta expanded to 3M’s consumer packaged goods (CPG) brands in Mexico, before further partnering with 3M for Brazil-based marketing in February 2021.