Case Study
Bluelander uses sponsored ads during key shopping events and increases sales by 240%
Goals
- Showcase products alongside globally renowned brands to reach more customers and grow sales
- Build brand awareness on offering the best experience, highest quality, and competitive pricing
Approach
- Used Sponsored ads during shopping events to stand out to ready-to-buy customers
- Utilized reports and campaign performance metrics to optimize investment decisions
- Test every aspect of campaigns, and then integrate successful strategies in internal processes
Results
- 240% increase in sales during the holidays
- 170% increase in sales during Hot Sale
- Recognized brand year-round, with 9% customers returning to make purchases
Ever wondered how a brand can boost sales during peak shopping events?
Bluelander, a 100% Mexican brand, dedicated to creating everyday essentials—from stationery to kitchenware and home decor—has the answer. Since 2019, they’ve embraced their roots in every aspect of their identity and turned key shopping events into major sales opportunities. Watch the video to hear from their Commercial Director Jaime Attach, about how the company used Amazon Ads to help grow their brand in Mexico.
Bluelander uses Amazon ads to reach more customers, build brand awareness, and boost sales during shopping events
Taking advantage of high demand to maximize returns
Bluelander views Amazon as more than just a store; it's their classroom to learn what their customers are interested in. For Bluelander, key shopping events are important opportunities to engage with their customers and help achieve their business goals.
In 2022, advertising during El Buen Fin and the holiday season boosted our sales 240% from November to December. This year, we also saw a 170% increase in sales when advertising during Hot Sale.1
- Jaime Attach, Commercial Director of Bluelander
Using the right tools, at the right time
After identifying the opportunities, it was time to take action. Jaime Attach, Commercial Director of Bluelander, and his team, used a combination of ad products including Sponsored Products, Sponsored Brands and Sponsored Display, and Brand Stores. These tools helped them to stand out in front of customers with an existing intent to purchase, which increased return on ad spend (ROAS) and decreased advertising cost of sales (ACOS). The company also saw a positive long-term impact from advertising during events.
Sponsored ads have helped Bluelander position itself as a recognized brand throughout the year. We have had a significant return from 9% of customers who would buy from us again.2
- Jaime Attach, Commercial Director of Bluelander
Bluelander’s advice to fellow advertisers is to seize the opportunities of key shopping periods, define clear goals for each product, and explore every available tool. Ready to grow your business during Amazon Ads key shopping events? Read our advertising for international events guide.
1 Amazon internal, MX, 2022–2023
2 Advertiser-provided data, MX, 2022-2023