Kindle and Fire Experiences

Reach Amazon customers with visually stunning campaigns in unique, uncluttered environments.

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From rich, striking full-screen experiences that appear on Kindle and Fire tablet lock screens to featured placement atop the Fire TV home screen, Amazon offers singularly powerful ways for you to engage customers with your brand, whether your goals involve driving awareness or sales.

These ads are seamlessly integrated into the product design and enable you to speak directly to your current and future customers.

Results you can trust

Kindle, Fire tablet, and Fire TV campaigns can drive measurable lift in brand awareness at cost-per-consideration rates at or below similar web-based campaigns. You’ll have access to transparent, full-funnel reporting that details your campaign’s impact throughout customers’ purchase journey.

Success Stories

LEGO Batman 2: DC Super Heroes

Warner Bros. Games built a Buy from Kindle campaign to promote the release of its multi-platform video game. The custom campaign reached 1.1 million unique devices and saw a 6.2x purchase lift.

Community Coffee

With a smart mix of media across Amazon’s online and Kindle platforms, a leading Louisiana coffee company stood out with shoppers during the holiday shopping season: customers exposed to the campaign were 4x more likely to consider purchasing the product.


IRIS USA, Inc. used the Fire tablet and the Amazon Advertising Platform to increase consideration and sales for its IRIS Pet Play Pen during the holiday season. The campaign increased customer research events by 120%, purchases by 90% and consideration with over 30,800 ad attributed product detail page views. The Fire tablet delivered strong product consideration with a 2.4% detail page view rate.