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Media envy
[mēdēə-ˈenvē] noun
The feeling evoked from experiencing the excellence and effectiveness of another brand’s great advertising.
You know the feeling, right? When you see a media placement that’s used so perfectly you can’t help but think how to push the boundaries of your own advertising. The most effective strategy to overcome media envy is to create your own distinct presence—by using the right voice, in the right place, in the right way.
Build authentic connections through creativity
While some brands work for the transaction, great brands know the power of a full relationship. Creativity and innovation birth authenticity; develop that connection by speaking to customers in a way that feels meaningful, unique, and most importantly, genuine.
The holy grail of brand storytelling is when people want to listen to your story.
Kate McCagg
Head of Brand Innovation Lab, Amazon Ads
Brands have to be more meaningful in their engagements, move at the speed of culture, and engage authentically.
Carryl Pierre-Drews
EVP and Chief Marketing Officer, IAB
The challenge we all face, not just brands, but in programming too, is staying focused on who your audience is, who your customer is, and what you’re actually trying to deliver to them.
Lauren Anderson
Head of AVOD, Unscripted and Targeted Programming, Amazon MGM Studios
As a brand, I don’t have to create advertising and storytelling that appeals to every consumer. I can be really true and authentic, and those messages will really connect and be much more valuable.
Christian Juhl
Global Chief Executive Officer, GroupM
Get your brand everywhere you want it to be
Put your brand at the cross section of where customers shop, read, watch, listen, and play.
Scale your brand by being where customers are most engaged.
Give your ads blockbuster reach
With critically acclaimed TV series, blockbuster movies, and edge-of-your-seat live sports, Prime Video is the premier entertainment destination where brands can engage millions of viewers and be part of the cultural conversation. Whether you want to reach specific demographics or lifestyle audiences—from fashionistas and pet lovers to auto enthusiasts—we can help you connect with the audiences that matter most to your brand.
+115M
Monthly ad-supported reach on Prime Video in the U.S.1
16
Golden Globe nominations in 2023
68
Primetime Emmy Award nominations in 2023
Get your brand live where culture happens, as it happens
Twitch is a global livestreaming service for content that spans gaming, entertainment, music, sports, and more. On Twitch, everybody has a home—even more importantly, it’s a community where both streamers and viewers are highly engaged and connected. Plug in to the world’s most vibrant, interactive, real-time culture, and build an authentic connection with your audience.
+35M
Number of daily visitors to Twitch on average.2
70%
Percentage of the Twitch community that is composed Gen Z and millennials, with viewers between the ages of 18 and 34.3
+1.3T
Minutes of content watched on Twitch in 2022.4
70%
Percentage of Twitch viewers who believe brands should engage directly with their communities.5
Turn your brand story into sales
Investing in brand-building strategies can help your brand achieve more sustained growth. With a variety of video solutions and channels to tap into, we can help your brand tell a story that takes customers from the top of the funnel, all the way to conversion.
+44%
incremental reach
Campaigns that used more than one video solution had an average +44% incremental reach, compared to campaigns that used one.6
2.38X
higher sales growth
Brands that used video solutions with DSP display and sponsored ads campaigns observed 2.38x higher sales growth.7
Ready to overcome your
media envy?
Get in contact with an Amazon Ads account executive today.
Sources:
1 Amazon internal data, US, March 2024
2-5 Amazon internal data, WW, 2022
6 Amazon internal data, US, 2022
7 Amazon internal data, US, Sept 2022–Aug 2023