Ad specs: Ad sizes and policies
Our philosophy
We insist on the highest standards and present Amazon customers with timely, relevant, and beautiful advertising that enhances their shopping experience. Our specs and policies are in alignment with the CBA Better Ads Standards and explain how to create and evaluate ad experiences.
With Amazon DSP, advertisers can reach Amazon shoppers everywhere.
Static full-screen images in rotation on Amazon Echo Show devices.
Engage customers with your brand through Amazon Music’s free ad-supported tier.
Unique Amazon ad units that are closely integrated with the shopping experience.
eCommerce creatives introduce Amazon features like Add to Cart and Customer Reviews into display ad units.
Banner ad placements on Amazon’s Shopping Apps and the mobile version of Amazon.com.
Grow your business with Amazon Fresh online display ads, reaching customers at key moments throughout their shopping journey.
Our Fire tablets with Special Offers provide a unique ad experience for customers.
Engage customers with your brand through a featured banner on the home screen.
Promote your products or offers with simple to navigate pages, built for TV.
Our Kindle reading devices with Special Offers provide a unique ad experience for customers.
Standard sizes for desktop ad units.
Follow these creative guidelines to meet our content specification requirements for Stores.
Show up alongside the streaming content your customers love.
Learn how Sponsored TV helps reach new audiences with streaming TV ads.
Advertise your brand with solutions across IMDb.
Advertise your brand with solutions on Twitch.
Advertising Policies
- ADSP Account Suspension for Malvertising Policy
- Advertising and the EU General Data Protection Regulation
- Advertising and the BR General Data Protection Law
- Advertising on Alexa Guidelines and Acceptance Policies
- Amazon Ads API policies
- Amazon Ads Guidelines and Acceptance Policies
- Amazon Ad Server Advertising Policies
- Amazon Branded Peak Shopping Events Advertising Policies 2023
- Amazon brand usage guidelines
- Amazon DSP additional policies
- Amazon pixeling guidelines
- Automated guaranteed platform policy
- Book advertising guidelines and acceptance policies
- Brand creative guidelines
- Brand Profile Content guidelines and acceptance policies
- Catastrophic events advertising policy
- Creative delivery lead times
- Fire TV guidelines and acceptance policies
- General policies
- MMP measurement URLs for app advertising
- Online video (OLV) ad specs
- On Box Ads, Bags, and Inserts guidelines and acceptance policies
- Product terms
- Remarketing and conversion pixel requirements
- Sponsored ads guidelines and acceptance policies
- Sponsored ads additional policies
- Posts content guidelines and acceptance policies
- Stores guidelines and acceptance policies
- Streaming TV ad policies
- Streaming TV & Prime Video ad specs
- Technical guidelines
- Twitch advertising guidelines and acceptance policies
- Waiver announcement