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When was Prime Day?
What is Prime Day?

Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.

How long did Prime Day last?

In 2023, Prime Day began at 3 a.m. EDT on July 11, and ran through July 12.

Prime Day began on July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the U.K. (Prime members in India can shop on Prime Day later this summer.)

1 -2 Amazon internal, 2023