Take your brand to new heights beyond Prime Day

Here’s what small-business advertisers need to know about Amazon’s epic shopping event.

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There’s a big opportunity to increase your sales.

Your complete Prime Day recap

The latest news on the event, and everything you need to know to help your brand succeed on Prime Day and beyond.

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Prime Day 2023 was the biggest Prime Day event ever

Prime members purchased more than 375 million items worldwide during Prime Day 2023, making this year’s event the biggest Prime Day event in Amazon’s history.

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Everything you need to know to build your Prime Day advertising strategy

Make the most of the shopping event with our recommendations for optimizing your ads, improving engagement, and identifying top products.

Prep for key shopping days

Whether you’re a first-time seller or an experienced advertiser exploring ways to amplify your impact, take our course to learn some ways you can grow your business and reach new customers during Prime Day and beyond.

Start using Amazon Ads to help grow your business

Our products can measure the results of your campaign and help build your brand.

Ready to get started?

Sign up today to take your business to new places.

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When was Prime Day?
What is Prime Day?

Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.

How long did Prime Day last?

In 2023, Prime Day began at 3 a.m. EDT on July 11, and ran through July 12.

Prime Day began on July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the U.K.

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