There’s a big opportunity to increase your sales.

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375+ million

Over the course of the two-day shopping event, Prime members purchased more than 375 million items worldwide, helping make 2023 the biggest Prime Day event ever.1

$2.5+ billion

Prime members saved more this year than any other Prime Day event, saving more than $2.5 billion across millions of deals and getting exclusive access to the lowest prices on Amazon so far this year on select products.2

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Get inspired

Here are three recent Prime Day case studies to spark inspiration for your next campaign.

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Inside Affirm’s record-breaking Prime Day campaign

Find out how Affirm created a custom hub in Stores before Prime Day, and how it was a huge success.

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How the FINE Tissues sponsorship with Prime Day reached new audiences in the UAE

Get advice from experienced sellers, authors, and advertisers, then learn how to create a smart marketing strategy for Prime Day.

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Greenworks reaches new-to-brand shoppers with sponsored ads on Prime Day with help from CommerceIQ

Outdoor equipment brand Greenworks wanted to drive sales during Prime Day 2022. Here’s how they did it.

FAQs

When was Prime Day?
What is Prime Day?

Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.

How long did Prime Day last?

In 2023, Prime Day began at 3 a.m. EDT on July 11, and ran through July 12.

Prime Day began on July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the U.K. (Prime members in India can shop on Prime Day later this summer.)

1 -2 Amazon internal, 2023