Prime Day doesn’t stop

Learn how to build your brand before, during, and after Amazon’s epic shopping event.

Find out how Amazon’s annual shopping event got started and became the amazing occasion it is today.

Check out some of the best-selling items from Prime Day 2022.

Be prepared: No matter the size of your brand, Prime Day can help drive success for your business

Here are best practices for creative imagery, online video ads, product pages, and more

Livestreaming can help improve your Prime Day performance

Want to know more about sponsored ads? Ask questions and get tips from advertisers in our ads community forum.1

1 Available to US Sellers with access to Seller Central US Forums

Resources for Prime Day

Even beyond Prime Day, advertising during major shopping dates can help you increase sales and improve effectiveness.

You have questions, we have answers: Timing, success stories, and how to amplify your brand during the major global event.

Learn how to use advertising products to further grow your business this shopping season


When was Prime Day?

Prime Day was on July 12 and July 13, 2022.

What is Prime Day?

Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.

How long did Prime Day last?

Prime Day ran for 48 hours from July 12 at 3 a.m. EDT through July 13, 2022, in 20 countries: the US, the UK, Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, Poland, and Sweden. The event was also held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time in 2022.

What are the best Prime Day deals?

The best Prime Day deals vary every year, depending on unique brands’ offerings during the shopping event. Start shopping here.

Get started with Prime Day