Launch announcement
Unlock Exclusive Reach Insights with STV Inventory Reporting
December 23, 2024
What launched?
With the launch of Amazon Exclusive Reach Rate for STV Inventory reporting, advertisers can now isolate and analyze the unique, unduplicated reach delivered by individual Amazon 1P streaming TV inventory sources like Twitch and Prime Video within their total STV investment. This granular reporting provides insights into the exclusive reach generated by Amazon's 1P video channels.
Why is it important?
Advertisers are seeking deeper insights into the performance of Amazon's 1P STV inventory. This new Amazon Exclusive Reach Rate allows advertisers to validate how effective their Amazon STV investment is at extending total campaign reach to net-new users. Additionally, they can measure the total reach delivered by each individual STV inventory, and adjust their advertising strategies and engage this exclusive audience beyond linear tv.
Where is the feature available?
- North America: United States
Who can use it?
- Managed service
- Self-service
Where do I access it?
- Amazon DSP
- Public API
API specific
You can now access the metric through the Reach and frequency report through V3 reporting.
For full technical details, please read