Understand the value of new-to-brand shoppers beyond immediate sales

Until now, advertisers have had no way to quantify in real-time the long term impact of driving first-time retail actions, such as detail page views, on their brand. For example, a customer may engage with a brand for the first time by visiting their product page, and go on to purchase from that brand months later. With immediate attribution, the campaign responsible for bringing that customer to the product page would have measured zero sales. With long term sales insights that campaign now receives credit for the new product page visit based on the historical outcome from customers who have taken that same action. Long term sales metrics help advertisers to quantify the potential return from driving key customer engagements throughout the funnel, such as a detail page view, add to cart, or purchase.