Welcome to the Amazon Ads Partner Awards
Amazon Ads partners innovate on behalf of their clients’ brands all year long. Now, it’s time to share and celebrate their great work.
We're thrilled to announce the 2024 Partner Awards open for entry May 7th.
Overview
Amazon Ads is pleased to announce the Partner Awards will be returning in 2024. These awards recognize media and creative agencies, as well as AdTech and solution providers who drive innovation and growth for advertisers. They possess a deep understanding of the Amazon Ads product suite and are the change agents that deliver best-in-class service by inventing strategic approaches to deliver for their customers.
What does it mean to win an award?
The award program shines a spotlight on partners who have pioneered innovation for their clients, showcasing their success stories and celebrating these achievements within the advertising community.
Award-winners and finalists have the following perks to look forward to:
Recognition
Earn recognition from Amazon Ads by publicly sharing finalist or award-winner status with a physical and digital trophy.
Promotion
Gain visibility through Amazon Ads marketing channels, including the blog, homepage, dedicated emails, and social media.
Celebration
Attend the Partner Awards winner reception.
Business development
Showcase your success through additional business development opportunities including events, case studies, and webinars.
How it works
The Amazon Ads Partner Awards is open to partners with advanced or verified status within the Amazon Ads Partner Network.
Partners are required to complete an entry form, detailing how their company drove advertising success on behalf of a client (advertiser). The judging process examines each aspect of a campaign, from concept to application to results. The 2024 judges will include a mix of independent third-parties from the industry and internal experts at Amazon. Judges will be looking for entries that are detailed, innovative, inspiring, impactful, and effective.
This year's winners will be announced in October, with the reception scheduled during the week of unBoxed. All finalists will receive invitations to join us for an evening of celebration, networking, and fun.
Key 2024 Dates
Entries opened
May
Entries closed
Jun
Finalists announced
Sep
Winners announced
Oct
2024 Categories
The Amazon Ads Partner Awards will return in 2024 with categories that will spotlight the leading partners who have guided their clients through the evolving digital landscape over the past year with remarkable results.
Explore the 2024 award categories below and select the perfect fit for your submission.
Beyond the Funnel Innovation Award
In today’s fragmented digital landscape and complex path to purchase, achieving sustainable growth demands a holistic approach that goes beyond performance products and metrics of success. This award celebrates a partner who has played a pivotal role in guiding and transforming a brand’s media strategy by breaking down budget silos to deliver a full-funnel campaign. The successful partner will demonstrate how their strategic expertise paved the way for a brand to look at how their upper funnel activity could fuel their lower funnel returns; specifically, launching a brand building campaign with compelling creative to drive awareness while simultaneously re-marketing to audiences to drive consideration or conversion on brand’s business (on or off the Amazon store) over time.
- Evidence of campaign activity across a variety of Amazon Ads products, such as Sponsored Brands, Sponsored Display, Sponsored Products, Streaming TV ads, Sponsored TV, video, Fire devices, Freevee, Twitch, audio or custom display ads.
- A clear outline of the business growth strategy, KPIs, and results to demonstrate how the partner was able to reach customers across the marketing funnel and exceed their client’s goals.
- An explanation of how the partner utilized a cross product approach utilizing a variety of Amazon Ad products and tools, including but not limited to Amazon DSP, Sponsored Brands, Sponsored Products, video, and Amazon Marketing Cloud (AMC).
- Metrics to demonstrate the results, including the margin by which the advertiser's goals were exceeded, such as revenue, new-to-brand customers, clickthrough rate (CTR), purchase rate, new-to-brand purchases, Store visitors, page views, add-to-cart, purchases, impressions and branded search.
- Evidence of how this approach has been scaled to inform strategies for other advertisers, showcasing your ability to drive strategic excellence.
Number of winners:
This award will recognize a campaign strategy within a specific region. There will be three winners (1 AMER, 1 EMEA, 1 APAC).
Challenger Award
In today’s competitive landscape, every brand aims to achieve more with less. For small challenger brands, it can be harder than ever to compete in a saturated market and gain traction against competitors with market share advantage. With limited resources for experimentation, the stakes are high, and failure can be costly. This award celebrates partners who have supported a challenger brand in entering a fiercely competitive market and achieved exceptional results. Whether it’s a limited budget or other resource limitation, the successful partner will have demonstrated remarkable creativity in crafting a strategy, using insights, and maximizing returns to deliver outstanding results using Amazon Ads solutions.
- A clear explanation of the resource limitations specific to the advertiser's market.
- Evidence of innovative tactics and cost-effective strategy leveraging Amazon Ads solutions that best fit the needs and budget for the brand, such as Sponsored Brands, Sponsored Display, Sponsored Products, Streaming TV ads, Sponsored TV, video, audio or custom display ads.
- A clear outline of the innovative strategy, KPIs, and results demonstrating how the partner exceeded their client's goals despite resource constraints.
- An explanation of how the partner leveraged insights or measurement tools to drive efficiency and create an actionable insight-driven strategy, helping maximize results.
- Metrics demonstrating the results, including the margin by which the advertiser's goals were exceeded, such as but not limited to return on ad spend (ROAS), advertising cost of sale (ACOS), revenue, new-to-brand customers, clickthrough rate (CTR), purchase rate, or new-to-brand purchases.
Number of winners:
This award will recognize a campaign strategy within a specific region. There will be three winners (1 AMER, 1 EMEA, 1 APAC)
Global Expansion Award
Expanding into new markets offers significant opportunities for business growth but also presents unforeseen challenges. This award honors partners who have successfully guided their clients into new markets, showcasing their strategic approach and the sustained growth they've achieved across multiple locations. To qualify, partners must demonstrate advertising success in a minimum of three countries spanning more than one region.
- A clear outline of the strategy, KPIs, and results to demonstrate how the partner was able to achieve growth while maintaining business objectives in at least three countries.
- A clear explanation of the marketing strategy that was developed to drive growth in new or existing marketplaces. An explanation of how the partner leveraged insights or measurement tools to create an actionable insight-driven strategy.
- Metrics to demonstrate the results, including the margin by which the advertiser's goals were exceeded, such as return on ad spend (ROAS), advertising cost of sale (ACOS), revenue, new-to-brand customers, clickthrough rate (CTR), purchase rate, or new-to-brand purchases across multiple countries.
- Evidence of how the partner have scaled the success of this approach to support other advertisers to expand across marketplaces.
Number of winners:
This award will recognize campaign performance from any region with one winner selected overall.
Technology Innovation Award
This award recognizes a partner who was able to build an automated technology solution that solves a specific advertiser problem, and by doing so, developed a solution that can be scaled and made available to many advertisers. This award celebrates ingenuity and the ability to distill the blockers and remove those barriers to improve a brand’s business on the marketplace. Whether it’s a translation technology to enter a new market or generative AI to filter customer feedback to improve product development, the winning partner will be able to clearly showcase the advertiser problem to solve, the technology solution that was built and implemented, and how it can be scaled to other brands selling on the marketplace.
- A clear explanation of the methodology used to develop the solution, the technology benefits and the differentiation that make this technology innovative compared to other solutions available.
- An overview of the solutions automation capabilities, scalability and the advertiser benefits, including evidence that demonstrates how the solution impacted multiple client’s business strategies and improved results, either in existing markets or expansion into new markets.
- Evidence that the partner utilized at least one Amazon Ads advanced tool or ad tech solution, such as Amazon Ads API, Amazon Marketing Cloud, Amazon DSP, Amazon Marketing Stream, etc.
- The products and tools referenced must be publicly available at the time of the 2024 Partner Awards announcement.
- The partners shortlisted for this award will need to provide an Amazon representative access to the solution for testing.
Number of winners:
This award will recognize campaign performance from any region with one winner selected overall.
Creative Effectiveness Award
In order for a brand to stand out, they must rely on strategic and compelling creative to capture customers’ attention. This Award recognizes partners who leverage scalable creative solutions from AI-generated images to interactive video and audio ads, and demonstrate proficiency in identifying the strongest performing assets by formats and channels to deliver campaigns that resonate with a range of audiences. Successful partners will demonstrate their adeptness in using these solutions as well as optimizing creative strategies while in-flight to help drive measurable results.
- An explanation of how the partner developed a customer-centric strategy using insights to inform a creative approach for a range of audiences, potentially addressing specific challenges for each audience segment.
- Evidence of how the partner utilized scalable creative solutions for static, video, or audio ads to deliver on the range of creative assets needed to reach audiences.
- Evidence the scaled brand assets ran across a diverse range of ad products and a variety of formats, websites, and devices to effectively reach and engage audiences. Ad products used may include a mix of: Amazon DSP, Streaming TV, Sponsored TV, online video, Sponsored Brands video, Sponsored Display video, Twitch premium videos, Fire devices and Amazon Live, and/or audio ads, custom ads (e.g., on-box advertising), etc.
- Measurable results demonstrating creative effectiveness and inflight optimizations, driving impact beyond online retail results. Results may include outsized reach of new and/or differentiated audiences, above benchmark CTRs, lift in new-to-brand customers, and branded search as well as downstream impact on lift in sales. Submission can also include qualitative metrics such as lift in brand awareness, impact on brand perception.
- All partners are eligible to submit with any advertising category such as, but not limited to CPG, fashion, grocery, financial services, travel and hospitality, automotive or gaming, highlighting the partners ability to adapt strategies across diverse industries and target audiences.
Number of winners:
This award will recognize campaign performance from any region with one winner selected overall.
New Brand Architect Award
In a dynamic and competitive media landscape, advertisers are challenged with reaching and engaging new audiences to fuel brand growth. This award recognizes partners who have played a pivotal role in introducing a new advertiser to Amazon Ads and recognizing the value of merging their own customer insights and Amazon audiences to unlock net new audiences. Winning partners will showcase their skills in delivering outsized success for these new brands, demonstrating a deep understanding of Amazon’s unique audience segmentation and measurement tools, using critical insights and audience analysis to develop innovative remarketing strategies that drive brand growth.
- A client case study evidencing the partner's contributions to a brands success in finding new audiences, including specific examples of how the partner's support helped drive growth and achieve business objectives.
- Evidence of utilizing a variety of Amazon Ads products and solutions, including but not limited to AMC and Amazon Marketing Stream to support a brands growth objective.
- A clear outline of the partner's audience growth strategy, including campaign objectives, approach to 1P and Amazon audience merging as well as how new segments were identified and then targeted to deliver above goal.
- Examples of innovative campaign execution, such as targeted advertising campaigns, live streaming events, storefront customization, enhanced product detail pages, and cross-channel attribution analysis, demonstrating the partner's ability to deliver impactful results.
- Metrics demonstrating the success and impact of the partner's efforts, including key performance indicators (KPIs) such as sales growth, traffic acquisition, conversion rates, customer engagement, brand awareness, etc.
- Partners are eligible to submit with any advertising category such as, but not limited to financial services, auto, or beauty as well as a branded product that hasn’t yet expanded beyond their native online platforms.
Number of winners:
This award will recognize campaign performance from any region with one winner selected overall.
2023 winners and finalists
Amazon Ads partners create exceptional campaigns for brands around the world. Now it is our time to honor and amplify their remarkable work.
The 2023 Amazon Ads Partner Awards recognized Partner Network–verified or advanced partners who captivated audiences with outstanding advertising campaigns that ran between May 2022 and April 2023. Winners were announced at the Partner Awards gala that took place in New York in October 2023.
Our judges had their work cut out for them. It was a year like no other, with more partner entries to choose from than ever before. They narrowed the field to 30 finalist campaigns across five categories with 10 winning campaigns. We invite you to read their stories.
Congratulations to each of our winners! We’re immensely impressed by your creativity and mastery.
Performance Award
Performance Award winners and finalists drove substantial business growth for their clients’ brands and engaged shoppers by using Amazon Ads products across the customer journey. Our judges recognized three winners for this category — one for the Americas, one for EMEA, and one for APAC.
Winner
Ad Advance
Ad Advance deployed a full-funnel approach to help Tru Niagen draw potential new customers by spotlighting key products and employing a tentpole strategy to improve their visibility during promotional events like the Homepage Takeover. Throughout the campaign, they relied on Amazon Marketing Cloud insights to learn more about the customer journey and optimize each touchpoint. As a result, Tru Niagen’s total sales increased by 40%, and new-to-brand orders jumped by 93%. For their data-driven success, Ad Advance wins the 2023 Americas Performance Award.1
Finalists
Incrementum Digital
Niche clothing brand Thermal J was facing a flurry of challenges. Incrementum Digital, a finalist for the 2023 Americas Performance Award, launched a multilayered strategy to maximize Thermal J’s online presence, optimizing the brand’s listings, expand their micro-influencer partnerships, and driving exposure.
Momentum Commerce and Ampd
Looking to distinguish itself in a world saturated with budget alternatives, wellness brand Therabody turned to the winning combination of Momentum Commerce and Ampd. The duo are finalists for the 2023 Americas Performance Award thanks to their innovative partnership and approach to showcasing the brand’s premium products, especially TheraFace. Their efforts redefined Therabody’s Amazon presence, setting a fresh tone for health and wellness campaigns and helping the brand drive performance in a crowded space.
Learn more about Momentum Commerce and Ampd
1Ad Advance, US, 1/1/23-3/31/23, n= 225,530,090 impressions, 24,346,102 unique reach
Winner
Global Overview
In 2022, Global Overview helped natural nut-butter brand Pip & Nut recover after they experienced a dip in sales. Global Overview stepped in with a transformative remedy by introducing Sponsored Display and Sponsored Brands video to increase category and new-to-brand (NTB) traffic and running Amazon DSP campaigns during high-traffic seasonal events. Their efforts helped Pip & Nut achieve an 871% increase in total ad-attributed NTB customers, a 117% boost in product cost of goods sold (PCOGS), and a 132% growth in repeat purchases. In recognition of how masterfully they helped Pip & Nut navigate a challenging transition, Global Overview is walking away with the 2023 EMEA Performance Award.2
Finalists
Unicorn Orange
Unicorn Orange, a finalist for the 2023 EMEA Performance Award, championed sustainability focused mouth-care company Waken by freshening up their sales strategy. Even after tripling their ad spending, Waken was having trouble breaking through the revenue ceiling, struggling to surpass their ambitious income target. By embracing custom audiences through the Amazon DSP and eye-catching creatives, Unicorn Orange successfully amplified consumers' awareness of Waken’s products while boosting their returns.
Zenith UK Media
When long-established pet food company Purina needed to stretch their budget to reach their lofty sales goals, they reached out to Zenith UK Media — and Zenith UK Media came through. This finalist for the 2023 EMEA Performance Award did away with overly isolated advertising strategies by combining different tactics and establishing impressive yet achievable sales-oriented goals. Purina's sales were boosted thanks to Zenith UK Media's new tricks.
2Global Overview, US, 07-01-2022 to 10/31/2022, n= Sponsored Ads, Impressions: 53,162,546, Clicks: 201,984, DSP Impressions: 91,707,458, Cumulative Reach: 2,403,817, Clicks: 172,248
Winner
Adbrew
With an expansive catalog of more than 50,000 SKUs, tough competition from competing brands, and a diminished SOV, lingerie brand Clovia was growing increasingly concerned about finding a path to profitability. Enter Adbrew, winner of the 2023 APAC Performance Award. They organized Clovia’s diverse catalog by grouping similar products, restructured Sponsored Products campaigns to gain better control over bids and budgets, and launched ranking-specific Sponsored Brands campaigns to boost SOV. Their efforts were successful: Clovia’s SOV soared past the category average, with 17.8% and 30.6% growth in repeat and new customer shares, respectively.3
Finalists
DigitalFirst Inc.
DigitalFirst Inc., a finalist for the 2023 APAC Performance Award, dolled up K-beauty line AGE20’s by Aekyung Industrial Co., Ltd with a flawless fusion of strategic ads and comprehensive marketing. After the release of their hero product on Amazon in Japan, DigitalFirst helped AGE 20’s spread brand awareness by highlighting their higher-value items, which took product sales to stunning new heights.
LSM Global
When Square entered Japan, they faced a dual challenge: The point-of-sale category was new to Japan, and — even more importantly — absent on Amazon. 2023 APAC Performance Award finalist LSM Global saw this not as an obstacle but as an opportunity to build awareness for the category as well as for Square’s products. Through a balance of sponsored ads and engaging brand store experiences, LSM Global elevated Square Japan’s payment systems, garnering attention and powering sales.
3Adbrew, IN, 11/1/22 - 4/30/23, n = 98,86,74,600 impressions, 99% increase in NTB sales
Challenger Award
Amazon Ads partners are often challenged to deliver impactful strategies under tight resource constraints. This award recognizes when partners succeed in achieving and surpassing their clients’ business objectives despite resource limitations. Challenger Award winners use creative thinking to deliver campaigns that maximize the impact of their clients’ brands. Judges chose three winners in this category — one each for the Americas, EMEA, and APAC
Winner
Lab 916
Lab 916, winner of the 2023 Americas Challenger Award, skilfully guided the KOBO soy-candle brand to bright success. Faced with a tight deadline and a lean budget, Lab 916 enhanced KOBO’s listings with unique images and keyword-rich content, created an eye-catching Store, and launched Sponsored Products ads, followed by Sponsored Brands ads after the Store was live. Their tactical approach sparked a total of $107,132 in sales from a mere $5,098 ad spend, and achieved an ACoS of 11.9% and total ACOS of 4.5%. Lab 916’s strategy surpassed KOBO’s targets, illuminating a path to victory.4
Finalists
Incrementum Digital
A finalist for the 2023 Americas Challenger Award, Incrementum Digital transformed healthcare brand Gencare's approach to their Amazon strategy. Faced with competition from larger corporations, Incrementum Digital wielded the power of insights and precise timing to help optimize Gencare’s budgets and maximize sales. Incrementum Digital’s touch on Gencare’s listings paved the way for a successful campaign, yielding a marked increase in conversion rate and average order value.
Tinuiti
Health brand Welly was making a name for itself — but slowly. Tinuiti, a finalist for the 2023 Americas Challenger Award, was tasked with optimizing Welly’s advertising strategy. Tinuiti thoughtfully prioritized and reimagined Welly’s campaign tactics amid a significant year-over-year budget cut. Their impressive strategy met Welly’s targets and then exceeded all expectations, turning a tight budget into a successful opportunity for growth.
4Lab 916, US, 11/1/22 - 4/30/23, n= 2,557,258 Impressions and 6,073 Clicks
Winner
Venture Forge
For adding its own special sauce to ZENB’s pasta product, Venture Forge wins the 2023 EMEA Challenger Award. ZENB had a bold mission: spice up the traditional pasta sector with their gluten-free yellow-pea alternative while also maintaining a limited budget. Venture Forge shaped a recipe for success, employing Sponsored Display to run ads to reach gluten-free shoppers, Sponsored Brands video to serve custom video content tailored to product-specific keywords, and Sponsored Brands ads with custom messaging and imagery to explain ZENB’s unique product. Thanks to Venture Forge’s strategy, sales surged by 355%, and the hero product secured the No. 2 spot on Amazon’s best-seller list for pasta during the campaign period.5
Finalists
Adbrew and Seller Presto
Adbrew and Seller Presto, finalists for the 2023 EMEA Challenger Award, brought their combined might to the aid of fitness brand LEAN with Lilly and its new supplement, Daily Superfood Greens. This young company was working to stand out on Amazon but faced strong competition from established brands. Adbrew and Seller Presto used strategic keyword targeting and monitoring to transform the supplement industry for LEAN with Lilly, helping them grow their customer base despite a broad field of strong competitors.
Learn more about Adbrew and Seller Presto
Tambo
EMEA Challenger Award finalist Tambo came up with a fresh, compelling strategy to make a name for oat milk brand Califia Farms, despite the challenge of well-known players with big budgets in the British plant-based milk space. By prioritizing prominence through high-visibility keywords, Califia Farms strengthened their category position and even reached bestseller status during Veganuary, the UK’s annual plant-food challenge.
5Venture Forge, UK, 06/01/23-04/30/23, n= 79,000,000 impressions and 159,000 Page Views
Winner
O3M Directional Marketing
When iconic lingerie brand VNH Naidu Hall decided to start selling on Amazon, a one-size-fits-all solution wasn’t going to suffice. To make the most out of a tight budget, optimize their vast product catalog, and increase visibility with their desired audience, they needed a tailored approach. O3M Directional Marketing spun up a masterful strategy, deploying Sponsored Brands and Sponsored Display campaigns to spotlight VNH Naidu Hall’s best sellers and Sponsored Products ads to promote the rest of the brand’s offerings. This approach resulted in a 40% rise in clicks, a 98% boost in orders, and a 23% decrease in ACOS—with O3M Directional Marketing being crowned the winner of the 2023 APAC Challenger Award.6
Finalists
Adbrew and Totalyty
In the saturated snack space, Bounce was hungry for a fresh take that would elevate their sales and increase return on ad spend (ROAS). Working together, Adbrew and Totalyty (finalists for the 2023 APAC Challenger Award) stirred up a mix of precise, metrics-driven and restructured campaigns to reposition the low-carb snack brand and transform Bounce’s Amazon footprint.
IPG Mediabrands Retail Media
The magic of toys like Barbie and Hot Wheels is timeless, but Mattel faced a timely challenge: a strategic partner to help navigate Prime Day 2022. IPG Mediabrands Retail Media, a 2023 APAC Challenger Award finalist, came to the forefront, adjusting budgets and optimizing campaigns. Their approach turned the game around for Mattel, helping the toy brand achieve their best-ever Prime Day.
6O3M Directional Marketing, IN, 3/1/23-3/30/23, n= 9190 clicks
Global Expansion Award
Finalists in the Global Expansion category facilitated their clients’ global growth ambitions by tailoring campaigns for diverse markets, enabling scalable growth in multiple countries. These partners adeptly adjusted campaign strategies to ensure brand success, no matter the geographical location. Judges announced one Global Expansion Award winner.
Winner
Podean
Having achieved star status in the U.S., makeup brand e.l.f. cosmetics sought to amplify their allure in new global locales—namely, the U.K. and Canada. To successfully expand their presence, Podean introduced a palette of digital strategies. Using Sponsored Brands custom creatives, the partner reinforced e.l.f.’s brand messaging in the U.K. and Canada, building awareness. They also expanded Amazon DSP campaigns to increase visibility and drive traffic across the three target territories. This campaign led to a 167% YoY surge in impressions and a 220% YoY increase in ad-driven revenue in all locales. Thanks to their mastery of global ad artistry, Podean is the proud winner of the 2023 Global Expansion Award.7
Finalists
Wise Commerce
Wise Commerce’s successful collaboration with Sensibo, an Internet of Things (IoT) climate tech brand, is what earned them a spot as a Global Expansion finalist. Sensibo wanted to introduce their climate-control products to homes around the world. To accomplish this, Wise Commerce took an insights-driven approach to build, analyse, and adjust campaigns as they grew — crafting a crisp narrative accompanied by vivid visuals, emphasizing Sensibo’s energy-saving expertise. This narrative demonstrated a great expansion story that amplified Sensibo’s global brand, helping to highlight their commitment to a greener tomorrow.
IPG Mediabrands Retail Media
Luxury denim company G-Star RAW had already established their brand throughout Europe, but when diminishing returns threatened to slow their growth, they brought 2023 Global Expansion finalist IPG Mediabrands Retail Media on board who stepped up to the challenge. They tailored a meticulous, finely tuned strategy for each of G-Star RAW’s European markets, stimulating ad sales and attracting the attention of new-to-brand customers.
7Podean, US, UK, CA, 5/1/22-4/28/23, n= +167% YoY Impressions
Technology Innovation Award
The Technology Innovation category recognizes partners that built advanced technical tools to deliver inventive advertising solutions that scale. Finalists in this category creatively enhanced Amazon Ads advanced tools or AdTech products to drive efficiency. Judges designated one global winner of the Technology Innovation Award.
Winner
XMars, powered by SparkXGlobal
Xmars, powered by SparkXGlobal, understands the hurdles facing advertisers and brands: seasonal demand surges, intricate ASIN portfolios, and ever present resource constraints. To overcome this, they developed Smart Creation, a new campaign management solution that incorporates AI Autopilot Integration to quickly plan launches with automated budget, advertising cost of sales, keywords, and bidding recommendations. When Sunnydaze Decor (an importer and multichannel marketer of home decor) needed support, Xmars’s technology helped them achieve impressive results: Using Sponsored Products, Sponsored Display, and the Amazon Ads API, they saw a 408% increase in ad-attributable sales and more than 50,000 hours of campaign management saved in two months. These solutions are why Xmars wins the 2023 Technology Innovation Award.8
Finalists
Adbrew
Pay-per-click software developer Adbrew has cracked the code for precise ad budget allocation, which helped secure them a finalist title for the 2023 Technology Innovation Award. Adbrew’s technology automatically allocates budgets based on real-time metrics, helping companies optimize campaign performance while saving time and resources.
Quartile
Quartile is a finalist for the 2023 Technology Innovation Award thanks to their partnership with Dr. Squatch. In a world full of established (consumer packaged goods) CPG companies, the personal care brand needed to scale their strategy and distinguish themselves from peers — specifically during peak shopping seasons. With metrics-driven methods and proprietary technology, Quartile helped Dr. Squatch reshape their campaigns, captivate new audiences, and find a golden opportunity in the competitive field.
8Xmars, US, 3/01/2023 – 4/30/2023, n= Impression: 288,111,926 (SA+DSP), Clicks: 859,088, DSP cumulative reach: 1,361,296
Creative Brand Building Award
Storytelling lies at the heart of brand building, so this award recognizes those partners making the most of brand-building capabilities from Amazon Ads to craft and share a brand’s unique story. Each of the finalists drove sustained engagement and awareness with a cohesive marketing strategy. In this category, judges named two winners: one partner that worked with an endemic advertiser and one that worked with a non-endemic advertiser
Winner
VMLY&R Commerce and Stackline
Winning duo VMLY&R Commerce and Stackline crafted a General Mills campaign for Earth Month that fostered coveted connections between consumers and nature. They invited viewers to watch curated nature documentaries on Prime Video, running separate campaigns that targeted each stage of the funnel. Fire TV ads were used to spread awareness, while display and custom technologies encouraged conversions via the Amazon DSP. For every hour watched, General Mills donated a dollar to the National Park Foundation (NPF). The campaign bloomed, boasting a 47% sales growth in General Mills products and a $100,000 donation to the NPF—all thanks to 102,000 hours of streamed content. For their ingenuity, VMLY&R Commerce and Stackline win the 2023 Creative Brand Building Award.9
Learn more about VMLY&R Commerce and Stackline
Finalists
Global Overview
Facing stalled sales and low traffic, superfood company Laird needed a new narrative that effectively communicated their brand’s value. Global Overview, a finalist for the 2023 Creative Brand-Building Award, navigated Laird's brand journey to fresher waters. Through strategic budgeting, fresh creatives, and a dual-phase campaign, Global Overview transformed Laird’s Amazon presence, helping them reconnect with customers and foster an increase in sales.
Wunderman Thompson Commerce
Wunderman Thompson Commerce, a finalist for the 2023 Creative Brand-Building Award, cooked up a fresh look for long-established cat food brand Whiskas as they prepared to launch a reformulated cat food recipe. Wunderman Thompson Commerce designed an enticing brand shop and interactive content to increase awareness, solidify loyalty, and reach new customers. This approach reaffirmed Whiskas’ position as the tastiest and most sustainable choice for feline fine dining.
9VMLY&R COMMERCE and Stackline, US, 4/1/2023 - 4/26/202, n= Impressions: >500M, New-to-Brand: >55%, Donations: $100K donation from General Mills to National Park Foundation
Winner
iProspect Spain, a Dentsu company
iProspect, part of Dentsu International, takes the prize for the 2023 Creative Brand Building Award for their work with non-endemic advertiser ING Spain. Aiming to reach the elusive attention of younger millennials and Gen Z adults, iProspect created a compelling campaign to launch ING’s Cuenta NoCuenta, a 100% digital bank account. They promoted Nomads, a Prime Video documentary, across Amazon Ads video offerings and a Twitch campaign via Amazon DSP, blending branded content with high-quality audiovisual output. With the ING-produced Nomads at its heart, the campaign sparked over 220,000 visits to the documentary and 912,000 visits to the product landing page, successfully reinforcing ING’s position as a modern digital bank.10
Finalists
EssenceMediacom
Travel company TUI was already well-known as a travel, leisure, and tourism company when they asked EssenceMediacom, a 2023 Creative Brand Building Award finalist, to reshape, refine, and expand their narrative. By producing a gastronomic adventure show featuring renowned connoisseurs Fred Sirieix and Jay Rayner, EssenceMediacom intertwined travel and cuisine in a subtle showcase of TUI’s vast travel offerings. That creative touch helped establish TUI as a one-stop shop for five-star getaways.
DigitalFirst Inc.
Non-endemic Amazon advertiser, LG Display, aspired to make their OLED technology the crowning jewel of the premium TV offerings. LG Display turned to Creative Brand Building finalist, DigitalFirst who worked with Amazon’s creative team to craft a strategy that spotlighted LG Display’s offerings while reaching potential OLED TV audiences. Thanks to DigitalFirst, LG Display was able to highlight their expertise and harness insights that drove their sales upward.
10Iprospect, ES, 9/5/22-11/20/22, n= 98% unique reach
We look forward to welcoming many new partners into our Partner Network in 2023. Learn more about Amazon Ads Partner Network to find a partner or become one, and view the partners winning their awards at the 2022 Gala.
1 Ad Advance, US, 1/1/23-3/31/23, n= 225,530,090 impressions, 24,346,102 unique reach
2 Global Overview, US, 07-01-2022 to 10/31/2022, n= Sponsored Ads, Impressions: 53,162,546, Clicks: 201,984, DSP Impressions: 91,707,458, Cumulative Reach: 2,403,817, Clicks: 172,248
3 Adbrew, IN, 11/1/22 - 4/30/23, n = 98,86,74,600 impressions, 99% increase in NTB sales
4 Lab 916, US, 11/1/22 - 4/30/23, n= 2,557,258 Impressions and 6,073 Clicks
5 Venture Forge, UK, 06/01/23-04/30/23, n= 79,000,000 impressions and 159,000 Page Views
6 O3M Directional Marketing, IN, 3/1/23-3/30/23, n= 9190 clicks
7 Podean, US, UK, CA, 5/1/22-4/28/23, n= +167% YoY Impressions
8 Xmars, US, 3/01/2023 – 4/30/2023, n= Impression: 288,111,926 (SA+DSP), Clicks: 859,088, DSP cumulative reach: 1,361,296
9 VMLY&R COMMERCE and Stackline, US, 4/1/2023 - 4/26/202, n= Impressions: >500M, New-to-Brand: >55%, Donations: $100K donation from General Mills to National Park Foundation
10 Iprospect, ES, 9/5/22-11/20/22, n= 98% unique reach
The case studies, insights, figures, results, and other data presented here were based on the extraordinary performance of the winning campaigns featured in the 2022 Amazon Ads Partner Awards. The information provided is intended as observation and commentary, not as a recommendation or advice. Past performance is not a guarantee of future performance.
FAQ
- This year’s categories include: Beyond the Funnel Innovation, Challenger, New Brand Architect, Creative Effectiveness, Technology Innovation and Global Expansion. For full details of each, see the category tab on the homepage.
- The applying partner must have achieved advanced or verified partner status within Amazon Ads Partner Network to enter the Partner Awards.
- The advertiser featured in the partner submission must be linked within the partner’s Partner Network account. The advertiser also must not have been featured in a finalist or winner campaign in 2023 to ensure a variety of customer challenges across an array of advertisers are represented. Please view the past winner tab for details of advertisers.
- The advertiser can be from a brand that sells product or services on or off the Amazon store, and can be based anywhere in the world. However, for regional awards, the featured advertiser must be advertising in the associated region for a partner to be considered for the award (more details can be found in the FAQ detailing Partner Awards criteria).
- For regional awards, the partner must have an office based in the region they are applying for.
- Submission(s) must represent a client’s Amazon Ads campaign that ran within the past year (from May 2023 to April 2024).
- For regional awards, Beyond the Funnel Innovation or Challenger, partners will need to reference a successful campaign strategy for an advertising client in either AMER (North/ South America), EMEA (Europe/ Middle East ) or APAC (Asia Pacific).
- For global awards, New Brand Architect, Creative Effectiveness, Technology Innovation, or Global Expansion, partners can reference a successful campaign strategy for an advertising client that took place in any country, region, or worldwide.
- All submissions require a signed client release form. If a submission does not contain a signed client release form, the submission will be disqualified.
- Each submission should showcase a unique advertiser success story. If the same advertiser client and success story is submitted across multiple categories, unfortunately, all entries will be disqualified.
- All submissions and supporting documentation submitted for an award must not include the partner company name or proprietary tool names to ensure a fair and equitable judging process. Any entries that do not adhere to this, unfortunately will be removed from judging.
- All participating partners must agree to the terms and conditions of the program.
- No, all submissions require a named advertiser (and signed client release form) to provide context and depth to the advertiser use case and impact. Having client permission ensures advertiser consent and transparency of the award submission.
- Awards submissions will open in May.
- Judging follows a three-step process: First, all partners are vetted to ensure they meet our eligibility criteria. Second, judges read and score all entry forms, considering any supporting materials submitted. All judges’ scores are then combined, and the highest scoring entries will advance. Last, judges review and discuss shortlisted entries to determine finalists and winners.
- Every award submission will be reviewed against a variety of performance metrics considered relevant for each award category by Amazon Ads. Entries are judged solely on the contents of their entry files and graded against other submissions within the same award category and region. Judges utilize the criteria below to score entries. The list below is not a hierarchical list, and the judging panel may attribute a different weight to each criterion.
- Quality of entry – was the entry clear, descriptive and informative?
- Level of difficulty of the challenge or problem that the entrant solved for
- Innovation in the entrant’s advertising approach
- Demonstration of excellence with Amazon Ads products
- Results delivered base on the client’s objectives
- Customer obsession and overall business impact
- The executive summary is an overview of the partners case study. Information shared in this section will be used in promotional materials if named as a finalist or winner. The executive summary section of the submission should be written as the partner would like it shared in editorial content. The executive summary is not seen by judges and can include your partner’s name. The main case study section and supporting documentation is shared with judges and should provide in-depth details of your case study and be completed blinded (no mention of your partner name or proprietary tool names).
- The only section where there is a word limit is in the executive summary which needs to be under 200 words. There is no word limit for the main case study section, however entrants should focus on being concise and clear.
- We will use the information to assess your submission and determine winners. We may also use submissions to exemplify Amazon Ads success in future marketing materials and for other purposes.
- To qualify for the Global Expansion Award, your campaign must target a minimum of three countries spanning more than one region.
Regions include:
North America: CA, MX, US
South America: BR
Europe: BE, DE, ES, FR, IT, NL, PL, SE, TR, UK
Middle East: EG, KSA, UAE
Asia Pacific: AU, IN, JP, SG