Reports for book advertising

Optimize your campaigns with flexible reporting options.

Brand campaign

Download advertising reports to review your book ad campaign's performance and make timely optimization adjustments.

Insights and measurement

Gather insights on search terms, placements, and keywords to understand how shoppers find your advertised titles.

Browsing

Understand what book title and keyword mix helps reach your business goals to make well-informed adjustments.

Learn more about your advertising reports and how to use them below

Targeting report

This report shows sales and performance metrics for keywords, products, and categories in all campaigns that received at least one impression.

Use this report to see search volume and performance trends for your keywords, products, and categories. Narrow down your target list and set budgets for the targets you really want.

Search terms report

This report shows search terms entered by shoppers searching on Amazon that resulted in at least one click.

Use this report to identify high-performing customer searches that can be added as new keywords, or add under-performing search terms as negative keywords to help increase campaign performance.

Advertised product report

This report shows sales and performance metrics for advertised products in campaigns with at least one impression.

Use this report to identify trends in overall performance over time for promoted titles and their various formats.

Campaign report

This report shows a summary of your performance by campaign for a selected date range.

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Placement report

This report shows performance of your campaigns on top-of-search placements compared to other placements.

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Performance over time report

This report summarizes clicks and spend over a specified period of time.

Use this report to see average cost-per-click and total spend change over time.

Search term impression share report (SIS)

This report shows your share of all ad impressions captured for your Sponsored Products search terms.

Use this report to track the impact of bidding, targeting, and budget changes on your share of impressions.

Keyword report

This report shows sales and performance metrics for keywords in all campaigns that received at least one impression.

Use this report to see search volume and performance trends for your keywords. Narrow down your target list and set budgets for the targets you really want.

Keyword placement report

This report shows targeting performance broken out by ad placement (top of search, other placements).

Use this report to get better insight into your targeting performance across different placement types.

Campaign report

This report shows a summary of your performance by campaign for a selected date range.

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Campaign placement report

This report shows campaign performance broken out by ad placement (top of search, other placements).

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Search terms report

This report shows search terms entered by shoppers searching on Amazon.com that resulted in at least one click.

Use this report to identify high-performing customer searches that can be added as new keywords, or add under-performing search terms as negative keywords to help increase campaign performance.

Search term impression share report (SIS)

This report shows your share of all ad impressions captured for your Sponsored Brands search terms.

Use this report to track the impact of bidding, targeting, and budget changes on your share of impressions.

Attributed purchases report

This report shows the specific products sold and attributed to your campaigns. These products are directly promoted by your campaign or on your landing page.

Use this report to see which product sales your Sponsored Brands ads are driving, surface new advertising opportunities, and see which products are engaging your customers.

1 In select countries only: US, Canada, UK, Germany, France, Italy, Spain, and Australia for KDP authors; US, UK, Germany, France, Italy, and Spain for traditional authors.

Targeting report

This report shows sales and performance metrics for keywords, products, and categories in all campaigns that received at least one impression.

Use this report to see search volume and performance trends for your keywords, products, and categories. Narrow down your target list and set budgets for the targets you really want.

Campaign report

This report shows a summary of your performance by campaign for a selected date range.

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Advertised product report

This report shows sales and performance metrics for advertised products in campaigns with at least one impression.

Use this report to identify trends in overall performance over time for promoted titles and their various formats.

Matched target report

This report gives visibility into which ASINs, and their related product detail pages, your ads appeared against and resulted in at least 1 click.

Use this report to identify high-performing ASINs that your ads are appearing against, and use these as new product targets within your Sponsored Display campaigns.

2 Not available for authors.

To access and download reports, sign in to the advertising console, and click on the reports icon in the side navigation menu.