Skip to main content
Amazon Ads
  • Products
      • Ad products
      • Brand shopping experiences
      • Ad Tech
      • Get Started
        Product recommendations tailored to your objectives
    • Ad products
      • Sponsored Products
        Showcase your individual products with ads that appear in Amazon shopping results
      • Sponsored Brands
        Drive discovery of your brand with ads that appear in Amazon shopping results
      • Sponsored Display
        Engage shoppers on and off Amazon with self-service display ads
      • Amazon DSP
        Programmatically buy display, video, and audio ads on and off Amazon with our demand-side platform
      • Video ads
        Put your brand in the spotlight with Streaming TV ads and online video ads
      • Audio ads
        Turn it up with ads on Amazon Music's free ad-supported tier
      • Custom advertising solutions
        Go big with innovative, tailored campaigns across online and offline channels
    • Brand shopping experiences
      • Stores
        Build your own multipage dedicated brand destination on Amazon at no cost
      • Posts
        Highlight your products with free, visual posts featured in a shoppable feed on Amazon
      • Amazon Live
        Inspire and educate audiences in real time through interactive, shoppable livestreams
    • Ad Tech
      • Amazon DSP
        Programmatically buy display, video, and audio ads on and off Amazon with our demand-side platform
      • Amazon Attribution
        Optimize your non-Amazon marketing channels with our analytics and measurement solution
      • Amazon Marketing Cloud
        Perform custom analytics with our holistic measurement solution for on-Amazon marketing
      • Amazon Marketing Stream
        Get hourly Amazon Ads campaign metrics and information on campaign changes in near real time
      • Amazon Ad Server
        Create, measure, and optimize campaigns with our global, multichannel ad-server
  • Industries
    • Automotive
    • Beauty
    • Consumer electronics
    • Entertainment
    • Fashion
    • Financial services
    • Grocery
    • Health and personal care
    • Home goods and furniture
    • Home improvement
    • Hospitality
    • Publishing
    • Telecom
    • Toys and games
  • Learn
    • Blog
      Online advertising best practices and inspiration from industry leaders
    • Learning console
      Training and certifications for advertisers and marketing professionals.
    • Product announcements
      Stay up to date with the latest releases from Amazon Ads
    • Insights
      Discover insights, tips, guided learning, webinars, videos and advertising success stories
    • Ad specs and policies
      The information and guidelines you need to help grow your business with Amazon
    • FAQ
      Get the answers to popular questions about Amazon Ads
  • Partners
    • Find a partner
      Whether it's planning, optimization, or creative services, find the partner that's right for you
    • Become a partner
      Build your Amazon Ads expertise, access resources, and get discovered
Sign in Register
Amazon Ads
  • Products
      Products
    • Ad products
        Ad products
      • Sponsored Products
      • Sponsored Brands
      • Sponsored Display
      • Amazon DSP
      • Video ads
      • Audio ads
      • Custom advertising solutions
    • Brand shopping experiences
        Brand shopping experiences
      • Stores
      • Posts
      • Amazon Live
    • Ad Tech
        Ad Tech
      • Amazon DSP
      • Amazon Attribution
      • Amazon Marketing Cloud
      • Amazon Marketing Stream
      • Amazon Ad Server
  • Industries
      Industries
    • Automotive
    • Beauty
    • Consumer electronics
    • Entertainment
    • Fashion
    • Financial services
    • Grocery
    • Health and personal care
    • Home goods and furniture
    • Home improvement
    • Hospitality
    • Publishing
    • Telecom
    • Toys and games
  • Learn
      Learn
    • Blog
    • Learning console
    • Product announcements
    • Insights
    • Ad specs and policies
    • FAQ
  • Partners
      Partners
    • Find a partner
    • Become a partner
  • Help me get started
Sign in Register

    Amazon Ads

    Your Brand.

    Their World.

    Here’s how your ad experiences can reach audiences where they shop, read, listen, and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure, and optimize your digital marketing.

    Resources

    Not sure where to begin?

    Take our short questionnaire for product recommendations tailored to your objectives.

    Get started

    Amazon Ads

    Your Brand.

    Their World.

    Learn how our products and solutions can help your clients reach audiences where they shop, read, listen, and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure, and optimize your digital marketing.

    Resources

    Not sure where to begin?

    Take our short questionnaire for product recommendations tailored to your objectives.

    Get started

    Amazon Ads

    Your Brand.

    Their World.

    Here’s how your ad experiences can reach audiences where they shop, read, listen, and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure, and optimize your digital marketing.

    Resources

    Not sure where to begin?

    We’ve put together a simple questionnaire to start you on the right path.

    Get started

    Amazon Ads

    Your Brand.

    Their World.

    Here’s how your ad experiences can reach audiences where they shop, read, listen, and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure, and optimize your digital marketing.

    Resources

    Not sure where to begin?

    We’ve put together a simple questionnaire to start you on the right path.

    Get started

    Amazon Ads

    Your Brand.

    Their World.

    Learn how our products and solutions can help your clients reach audiences where they shop, read, listen, and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure, and optimize your digital marketing.

    Resources

    Not sure where to begin?

    Take our short questionnaire for product recommendations tailored to your objectives.

    Get started

    Amazon Ads

    Your Brand. Their World.

    Ready to meet audiences where they shop, read, listen, and watch? Start your Amazon Ads journey today by answering four simple questions.

    Get started
    cannes, france

    Event

    Let's set sail for Cannes Lions

    Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.

    Reserve your spot today

    Let’s go places, together

    Take your brand to the next level with insights and perspectives from Amazon Ads

    man at desk

    Ready to launch a new product? Here’s how to do it right.

    If you’re getting ready to sell a new product, we want to help you develop an effective launch strategy to set you up to achieve your goals.

    woman with tablet

    How book advertisers can engage readers with lockscreen ads

    Learn how you can connect with customers interested in books like yours.

    Learning the value of long-term ads

    Explore the benefits to continually creating new ads and continuing other campaigns to increase your long-term chances of growing your reach and engaging new readers.

    cannes, france

    Event

    Let's set sail for Cannes Lions

    Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.

    Reserve your spot today

    Real campaigns with real results

    See how others have leveraged Amazon Ads to drive results for their clients

    How fashion brands can meet consumers’ DEI and sustainability expectations

    Learn how consumers feel about the role of fashion brands when it comes to issues around sustainability and diversity, equity, and inclusion.

    Amazon Ads helped Mountain House climb back to the top

    We go inside the successful Amazon Ads strategy that helped this brand grow in the camping and backpacking category.

    Finch shares how Amazon Attribution helps them “make the right decisions quickly”

    Amazon Ads sits down with SaaS company Finch to discuss how brands can help revenue growth with Amazon Attribution.

    cannes, france

    Event

    Let's set sail for Cannes Lions

    Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.

    Reserve your spot today

    Let’s go places, together

    Take your brand to the next level with insights and perspectives from Amazon Ads

    Logitech knows that brands need to accelerate climate action

    Logitech takes us inside their climate action efforts to innovate products with sustainability in mind. Learn more about their environmental efforts with consumers through marketing.

    How Amazon DSP can help you optimize your ad spend

    At a time when many brands are reducing their advertising budgets and trying to do more with less, find out how Amazon DSP helps drive performance and reduce costs.

    Intentwise’s guide to optimizing ad spend efficiency

    Intentwise CEO Sreenath Reddy discusses the benefits of automating the collection of advertising and retail metrics with the Selling Partner API.

    cannes, france

    Event

    Let's set sail for Cannes Lions

    Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.

    Reserve your spot today

    Take your brand to the next level

    Browse our curriculum of webinars and courses to learn how to best use Amazon Ads solutions.

    A beginner’s guide to digital advertising

    These videos will teach you the basics of digital advertising, including how digital ads are created and displayed to shoppers

    Learn to drive sales with a compelling Store on Amazon

    Your Store is a place to engage your customers and tell your brand story. We’ll show you how to go beyond the basics.

    How to get the most of your ad spend with negative targeting

    Are your ads receiving impressions and clicks from shopping queries that are unrelated to your products? Negative targeting can help you take control.

    cannes, france

    Article

    Campaign optimization for China sellers

    Get direct support from Amazon Ads experts

    Amazon Ads recently launched a high-quality Chinese-language 1-to-1 ad optimization service, exclusively for China-based sellers. Now, based on your needs and account type, Amazon Ads experts can provide individual support to sellers in China.

    Learn more

    Take your brand to the next level

    Browse our curriculum of webinars and courses to learn how to best use Amazon Ads solutions.

    Learn how to elevate your Amazon Ads skills

    This learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives.

    How to drive sales with a compelling Store on Amazon

    Your Store is a place to engage your customers and tell your brand story. We’ll show you how to go beyond the basics.

    How to get the most of your ad spend with negative targeting

    Are your ads receiving impressions and clicks from shopping queries that aren’t related to your products? Negative targeting can help you take control.

    cannes, france

    Event

    Let's set sail for Cannes Lions

    Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.

    Reserve your spot today

    Take your brand to the next level

    Browse our curriculum of webinars and courses to learn how to best use Amazon Ads solutions.

    Learn how to elevate your Amazon Ads skills

    This learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives.

    How to drive sales with a compelling Store on Amazon

    Your Store is a place to engage your customers and tell your brand story. We’ll show you how to go beyond the basics.

    How to get the most of your ad spend with negative targeting

    Are your ads receiving impressions and clicks from shopping queries that aren’t related to your products? Negative targeting can help you take control.

    Guide

    You have a story to tell.
    Let’s find your readers.

    Explore how to better optimize your book advertising campaigns

    In this guide, we walk you through how to read your book advertising reports to help shoppers find your titles.

    Let's begin

    Course

    Elevate your advertising skills

    Become an expert on Amazon Ads products

    Learn how to build and manage your budget across a portfolio of Amazon Ads solutions. By completing this learning plan, you will sharpen skills related to sponsored ads, brand building, Amazon DSP, and video ads, as well as better understand how to plan and optimize campaigns, and then measure campaign performance.

    Let’s go to the next level

    Blog

    Your brand, where content and commerce meet

    Explore the latest Amazon Ads innovations in streaming TV and live sports advertising

    In its 2023 NewFronts presentation, Amazon debuted new content and products across Amazon Freevee, Prime Video, Twitch, Fire TV, Amazon Music, Wondery, and Amazon Ads.

    Take a look

    Blog

    Your brand, where content and commerce meet

    Explore the latest Amazon Ads innovations in streaming TV and live sports advertising

    In its 2023 NewFronts presentation, Amazon debuted new content and products across Amazon Freevee, Prime Video, Twitch, Fire TV, Amazon Music, Wondery, and Amazon Ads.

    Take a look

    Blog

    Your brand, where content and commerce meet

    Explore the latest Amazon Ads innovations in streaming TV and live sports advertising

    In its 2023 NewFronts presentation, Amazon debuted new content and products across Amazon Freevee, Prime Video, Twitch, Fire TV, Amazon Music, Wondery, and Amazon Ads.

    Take a look

    Blog

    Your brand, where content and commerce meet

    Explore the latest Amazon Ads innovations in streaming TV and live sports advertising

    In its 2023 NewFronts presentation, Amazon debuted new content and products across Amazon Freevee, Prime Video, Twitch, Fire TV, Amazon Music, Wondery, and Amazon Ads.

    Take a look

    Advertising 101

    Get started with these helpful guides and resources.

    illustration of a man typing on laptop

    A guide for authors

    Find readers for your books, both old and new, with best practices for authors.

    illustration of a woman with books at a table

    A guide for book vendors

    Reach customers by launching effective campaigns and optimizing clicks.

    Advertising 101

    Explore these resources for agencies to learn how to best use Amazon Ads solutions.

    woman looking at his laptop

    When a box becomes a billboard: Amazon’s on-box advertising

    From cat castles to iconic characters from the entertainment world, Amazon Ads on-box advertising surprises and delights customers.

    man looking at laptop

    Be where the action is with Twitch ads

    If you’re a brand looking to connect with Twitch viewers, here’s everything you need to know to get started with video ads on Twitch.

    Let your brand be part of the magic. Become a Twitch pro.

    Learn how to level up your advertising, how to grow your brand, and how to become a Twitch expert.

    Advertising 101

    Explore these resources to learn how to best use Amazon Ads solutions.

    woman smiling with her tablet

    New to marketing your small business? Here’s what you need to know.

    In this guide, our tips help address common questions around email marketing, social media, analytics, and how to develop a small-business marketing plan that helps reach consumers.

    man looking at laptop

    Here’s how to grow your business with customer acquisition

    While customer acquisition tactics can involve all parts of a company, from sales to customer service, in this guide we’ll focus on the role of marketing. We’ll help you understand customer acquisition strategy and how to optimize for your business.

    man looking at laptop

    Keep your audience coming back with customer retention

    Customer retention is the act of creating customer loyalty that results in repeat purchases. It quantifies your brand’s level of brand loyalty, the act of customers favoring your brand above other brands with similar offerings.

    woman looking at his laptop

    How to inspire your customers with Sponsored Brands video

    Learn the top 10 tips to stand out in desktop and mobile shopping results with your videos.

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

    woman smiling with her tablet

    New to marketing your small business? Here’s what you need to know.

    In this guide, our tips can help address common questions around email marketing, social media, analytics, and how to develop a small-business marketing plan that helps reach consumers.

    man looking at laptop

    Build a smart strategy for your business with objectives and key results

    Here we’ll walk you through the basics of objectives and key results, explain why they’re important, and show how you can set your OKRs to help guide you to achieve results for your business.

    woman looking at laptop

    Here’s how to grow your business with customer acquisition

    While customer acquisition tactics can involve all parts of a company, from sales to customer service, in this guide we’ll focus on the role of marketing. We’ll help you understand customer acquisition strategy and how to optimize for your business.

    woman looking at his laptop

    Keep your audience coming back with customer retention

    Customer retention is the act of creating customer loyalty that results in repeat purchases. It quantifies your brand’s level of brand loyalty, the act of customers favoring your brand above other brands with similar offerings.

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

    woman smiling with her tablet

    Make a great first impression with a smart brand launch strategy

    Brand launch is a process of introducing your brand’s story, value, and products or services to potential customers. For an effective brand launch, use a combination of marketing tactics and ad solutions to help customers discover your business.

    man looking at laptop

    How to be a brand your customers trust

    When shopping for everyday essentials, must-have items, or special-occasion gifts, people want to buy from brands they trust. Learn more about what can make shoppers trust a brand and how you can help build that relationship with customers.

    man looking at laptop

    Build a smart strategy for your business with objectives and key results

    Here we’ll walk you through the basics of objectives and key results, explain why they’re important, and show how you can set your OKRs to help guide you in achieving results for your business.

    woman looking at his laptop

    Go beyond the screen with experiential marketing

    Experiential marketing is an effective way for brands to create unique and memorable connections with customers. Here we offer an overview and explain the elements of successful experiential marketing campaigns.

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

    woman smiling with her tablet

    Make a great first impression with a smart brand launch strategy

    Brand launch is a process of introducing your brand’s story, value, and products or services to potential customers. For an effective brand launch, use a combination of marketing tactics and ad solutions to help customers discover your business.

    man looking at laptop

    How to be a brand your customers trust

    When shopping for everyday essentials, must-have items, or special-occasion gifts, people want to buy from brands they trust. Learn more about what can make shoppers trust a brand and how you can help build that relationship with customers.

    man looking at laptop

    Build a smart strategy for your business with objectives and key results

    Here we’ll walk you through the basics of objectives and key results, explain why they’re important, and show how you can set your OKRs to help guide you in achieving results for your business.

    woman looking at his laptop

    Go beyond the screen with experiential marketing

    Experiential marketing is an effective way for brands to create unique and memorable connections with customers. Here we offer an overview and explain the elements of successful experiential marketing campaigns.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What's new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, webinars, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What's new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, webinars, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What's new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, webinars, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What's new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, webinars, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What's new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, webinars, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What's new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, webinars, case studies, guides, and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies (refer to each product's page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    • Ad products
      • Sponsored Products
      • Sponsored Brands
      • Sponsored Display
      • Amazon DSP
      • Video ads
      • Audio ads
      • Custom advertising solutions
    • Brand shopping experiences
      • Stores
      • Posts
      • Amazon Live
      • Ad Tech
        • Amazon DSP
        • Amazon Attribution
        • Amazon Marketing Cloud
        • Amazon Marketing Stream
        • Amazon Ad Server
    • Industries
      • Automotive
      • Beauty
      • Consumer electronics
      • Entertainment
      • Fashion
      • Financial services
      • Grocery
      • Health and personal care
      • Home goods and furniture
      • Home improvement
      • Hospitality
      • Publishing
      • Telecom
      • Toys and games
    • Learn
      • Blog
      • Learning console
      • Product announcements
      • Insights
      • Ad specs and policies
      • FAQ
      • Partners
        • Find a partner
        • Become a partner
    • LinkedIn
    • twitter
    • instagram
    • youtube
    • facebook
    About us Conditions of Use Privacy Notice Interest-Based Ads Advertising Preferences Cookie Notice Careers
    © Copyright 2015-2023, Amazon