Get $500 in ad credit to help
match with Amazon customers1

Advertise on Amazon, without selling on Amazon.

Available in the US only, terms and conditions apply.1

Reach new customers with Amazon Ads, even if you don't sell on Amazon

You don't have to sell your products or services in the Amazon store to use Amazon Ads. Amazon Ads has billions of shopping, streaming and browsing signals to help you attract new customers to your small business. With our easy-to-use solutions, you can create ads that work as hard as you do, helping your business reach more customers, drive website visits, and increase sales.

Two people sitting on a sofa opening an amazon package

Achieve your business goals

Explore these easy-to-use solutions to help you accomplish your objectives.

Sponsored TV

Reach customers through the content they love

Sponsored TV is a self-service advertising solution designed for brands of any size to reach and inspire audiences on the largest screen in the home. With an estimated 175MM+ US reach*, Sponsored TV can help get your ads in front of a wide viewer base.

Sponsored Display

Drive new demand for your business

Build campaigns based on your business goal - whether that's letting more customers know about your business, driving traffic to your site, or getting a customer to fill out a form and learn more about your business.

sponsored display example
  • How to launch your first campaign, quickly

    In five simple steps, you can create your first Amazon Ads campaign. Here’s how to get started.

    Step 1

    Create an account

    Create an Amazon account using a professional email address (domains like gmail and yahoo will not be accepted), or sign in if you already have an account. This helps us verify your identity before you register for advertising.

    Step 2

    Register to advertise

    Register here, providing legal business details so we can verify your business. Once registered, set up your billing details to gain access to your promotional credits.

    Step 3

    Choose your campaign settings

    In your account, click “Create campaign” and choose an advertising solution (Sponsored TV or Sponsored Display). Give your campaign a name, define your start and end dates, add your daily budget.

    Step 4

    Select your creative

    Follow the instructions in the advertising console on how to build your ad based on the creative advertising solution you select. If you don't have an existing creative, you can use Shutterstock’s library directly in the advertising console to easily set up your display ads or get in touch for help with creating inspiring videos for your streaming TV ads.

    Step 5

    Launch your ad

    Select “Launch campaign”. ­Depending on your ad type, moderation may take up to 72 hours.

    Not ready to register? Sign up to learn more about Amazon Ads.

    Find a partner

    Partner Directory

    Explore our partner directory if you’re looking to find a partner who can help you plan, create, or optimize your Sponsored Display campaigns.

    Two people working with a house painter to choose a new color for their walls.

    Creative services

    Our creative services for advertisers and brands of all types and sizes can help with everything from ideation and strategy to ad content production and editing.

  • Why Amazon Ads?

    Reach the right customers

    Amazon’s billions of buying, browsing, and streaming signals help you reach your ideal audience.

    Meet customers across premium supply

    Meet customers as they stream, browse, game, or shop, both in the Amazon store and beyond.

    Understand how to optimize your campaigns

    Leverage Amazon Ads insights and signals that help you understand how to drive results for your business.

    Find flexibility for your specific business

    With no minimum spend requirements, you can choose a budget to fit your needs and create your campaign in just a few clicks.

    Customer case studies

    Explore how businesses like yours are using Amazon Ads to attract new customers.

    Stephen Wade Auto connects in-market customers with vehicles using Sponsored Display

    Here are some examples of the different types of businesses that are now eligible to advertise with us:


    Personal care services such as salons and wellness centers, and laundry and dry cleaning services


    Contractors such as carpenters, electricians, painters, HVAC (heating, ventilation, air-conditioning) specialists, roofers, landscapers, and general contractors


    Restaurants, catering and food delivery services, hotels, hostels, motels, bed-and-breakfasts, travel arrangement and reservation services, RV parks, and recreational camps

    movie tickets

    Amusement parks, arcades, museums, historical sites, movie theaters, performing arts companies, and music and sports events


    Automotive repairs and maintenance services, and car and other motor vehicle dealers



    Colleges and universities, technical and trade schools, educational support services, business schools, computer and management training

    Get $500 in ad credit1

    Sign up for help on how to get started.


    We are currently experiencing technical difficulties. Please try again later.

    By clicking “Submit,”
    a. I agree to provide my information in order to be contacted by Amazon Ads or a third-party working with Amazon Ads regarding advertising-related products and services.
    b. My consent can be withdrawn at any time here or by clicking the unsubscribe link in our emails.
    c. Any information collected via this form will be handled in accordance with Amazon’s privacy policy here.

    1 Terms and conditions for registration promotion

    PromoID: 97823378

    This offer is exclusive to select sellers of goods and services not available in the Amazon store and who are first-time registrants for sponsored ads ("Sellers"). Amazon will apply a single promotional clicks amount of $500 to Sellers’ Amazon sponsored ads account which can be redeemed for Sponsored Display or Sponsored TV. Supply is limited.

    1. This promotion is available only to Sellers individually invited by Amazon to participate (“Advertisers”).
    2. The Advertiser must register for an advertising account on Amazon (the 'Qualifying Action'). The Advertiser must launch a new Sponsored Display or Sponsored TV campaign in order to use the promotional credit.
    3. Advertisers will be charged for any clicks received before the promotional clicks are applied and for all advertising that exceeds the promotional clicks amount. Advertisers can suspend or pause their ad(s) any time before the promotional clicks amount is exhausted if they do not wish to receive additional advertising charges. Advertisers are responsible for monitoring promotional clicks usage as Advertisers will not be notified once the promotional clicks amount is exhausted.
    4. This promotion will start on September 25, 2023 UTC and will last until September 30, 2024 UTC (the “Promotional Period”). Advertisers must complete the Qualifying Action during the Promotional Period.
    5. Advertisers can redeem this promotion once during the Promotional Period.
    6. Amazon will apply the promotional clicks to the Advertiser’s account within 1 week of completing the Qualifying Action, beginning September 25, 2023 UTC.
    7. Any unused promotional credit will expire 60 days following application of promotional clicks to the Advertiser’s account.
    8. Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Ads Agreement.
    9. This offer and the promotional clicks are non-transferable, not for resale, and not redeemable for cash.
    10. This offer is void where prohibited by law and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
    11. Advertiser’s use of the promotional clicks constitutes Advertiser’s acceptance of these terms and conditions.
    12. Advertisers must have a valid payment method for advertising fees on file to receive the promotional clicks.
    13. Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
    14. If Advertiser’s advertising account is in a different currency than the one in which Advertiser’s promotional clicks have been awarded, the actual amount of the promotional clicks may be subject to foreign currency fluctuations.
    15. Advertiser is responsible for the payment of any taxes incurred.
    16. Limit of one $500 promotional clicks per advertiser account.
    17. Currency of the promotional clicks depends on the advertiser account.

    Terms and conditions for Sponsored TV promotion

    PromoID: P125092410

    See here for terms and conditions.