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A LEGO campaign transforms Amazon Lockers into billboards
When the nearly century-old company wanted to expand brand awareness, LEGO worked with Amazon Ads to bring their holiday campaign to convenience stores nationwide.
Out-of-home ads
Grow awareness, engagement, and consideration for your brand with memorable out-of-home (OOH) ad opportunities on our packages, in our stores, and at our locker pickup locations across college campuses, retail spaces, and more.
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Featured solutions
Digital signage
Engage customers as they shop in Fresh and Whole Foods Market
With targeted in-store brand messaging, reach shoppers at the exact moment purchase decisions happen right at the shelf. These dynamic, high-impact placements build brand awareness and drive consideration in premium retail environments.
Amazon’s in-store digital signage network spans over 600 US-based grocery store locations and includes more than 10,000 active screens placed in high-traffic areas such as entrances, endcaps, and aisles. This network offers advertisers a powerful way to connect with shoppers and influence decisions in real time.
Buy, activate, and measure campaigns seamlessly through the Amazon Demand-Side Platform (ADSP), ensuring precision targeting and performance tracking from start to finish.
Why use Digital Signage?
Brand In-Store Reach
Amazon’s in-store digital signage network spaces cover grocery locations nationwide, offering access to shoppers across entire store journeys.
Impact at Point of Decision
Our in-store screens help you make an impact right where decisions are being made, as customers are actively deciding what to buy.
Premium Retail Environments
Reach shoppers in trusted retail spaces such as Whole Foods Market and Amazon Fresh.
Amazon lockers
Large-format locker wraps for your brand in prominent locations
With millions of active users across the US, our pickup points offer a secure, flexible, and convenient place to pick up or return Amazon packages. Locker wraps are eye-level billboards, making them an unmissable opportunity to get your brand and message stand out to customers who are picking up packages or passing by college campuses, retail spaces, and Amazon locations.
The Value of Amazon Lockers
Extend and amplify your campaigns
People spend 70% of their time out of home where these lockers are situated. Use the power of locker wrap campaigns to amplify your digital campaigns.
- 33% increase in effectiveness of online media
- 56% for paid social
- 80+ for search
Drive product or service consideration through mass reach
It’s a public facing, trustworthy, mass reach media and works alongside your online campaigns.
- It delivers 72% increase in brand considerations from people seeing an OOH ad ad and/or using one.
- It’s the #1 media for delivering brand claims (or other media).
Spend smarter, not just more
Reallocating a small portion of existing media budgets to Out of Home including lockers can significantly boost incremental ad-driven spend (ROAS) and key brand metrics.
On-package ads
Bring your brand into the home of millions of customers
Amazon on-package ads allow advertisers to drive awareness by showcasing their brands across millions of Amazon boxes arriving in customers' homes and across Fresh and Whole Foods grocery bags. On-package ads provide can't-miss interactions for customers to physically engage with your brand.
Who can create an out-of-home campaign?
Businesses with a product or brand to promote can buy out-of-home ads, whether or not they sell products on Amazon.
Get started with out-of-home ads
Managed service
Contact your Amazon Ads account executive for more information about out-of-home ads, or get in touch with our sales team.
Use managed service for:
- Amazon lockers
- On-package ads
- Digital signage
Work with a partner
Get support from a partner that specializes in Amazon DSP.
Work with a partner
- Digital signage
Out-of-home ad case studies
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Ready to get started with out-of-home ads?
Get in contact with an Amazon Ads account executive today.
Out-of-home ad FAQs
How are digital signage ads priced?
Digital signage ad campaigns are priced on a CPM (cost-per-thousand) basis and delivered using Amazon DSP.
What metrics can I expect from a digital signage campaign?
Digital signage campaign reporting includes estimated impressions, ad playbacks, number of stores with playbacks, and CPM.
How much do locker ads cost?
Locker advertising costs vary between markets and campaigns. Please reach out to your Amazon Ads account executive for more details or contact us to learn more.
What metrics can I expect from a locker campaign?
Locker campaign measurement varies between markets and campaigns, and can include estimated impressions as well as estimated foot traffic. We also offer brand lift studies for an incremental cost.
Where can I find a locker?
Our lockers are available across various retailers including shopping malls, convenience stores, gas stations, or supermarkets. We also have lockers available at select college campuses.
What types of advertising offerings are available for lockers? Can I customize my locker advertising campaigns?
Locker advertising includes locker wraps, sampling programs, digital signage, and experiential events. There are many ways to customize your locker advertising campaign. This could include geotargeting, audience segmentation, QR codes, and more.
For additional details to customize your campaign, please reach out to your Amazon Ads account executive or contact us to learn more.
What is the minimum locker quantity and campaign duration?
Minimums vary across markets. For example, our recommended minimum is 100 lockers for a four-week flight in the U.S. and a minimum of 50 lockers in Europe. For additional details, please reach out to your Amazon Ads account executive or contact us to learn more.
What is the lead time for a locker wrap campaign?
Due to the physical nature of locker wraps, our standard lead time is eight weeks. However, the lead time may vary based on the size and scope of your campaign.
How much do on-package ads cost?
On-package solutions costs vary between markets and campaigns. Please reach out to your Amazon Ads account executive for more details or contact us to learn more.
What metrics can I expect from an on-package advertising campaign?
On-package reporting includes estimated impressions, landing page views, package and bag distribution numbers, and brand lift metrics, if applicable.
Where are the packages and grocery bags distributed?
Branded boxes cannot be targeted to specific locations within a country/region and are distributed nationally. Grocery bag ads can be targeted by designated market areas (DMA).
Can we target certain customers?
No, customer targeting is not available for on-package ads.
What is the lead time for an on-package advertising campaign?
Due to the physical nature of printing packages and bags, our standard lead time is 10 weeks. However, the lead time may vary based on the size and scope of your campaign.
Who are on-package ads products ideal for?
On-package ad products are positioned as upper-funnel brand awareness advertising tactics. These products are ideal for brands that want to spread awareness to a broad audience and engage with Amazon customers.
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