Programmatically reach audiences across the web on both Amazon sites and apps, as well as through our publishing partners and third-party exchanges using Amazon’s demand-side platform (DSP).
Note: Amazon DSP feature availability varies across marketplaces.
Amazon DSP case study
The Honest Company used Amazon DSP as part of its full-funnel advertising strategy with Amazon Advertising. With Amazon DSP, the brand was able to reach exclusive Amazon audiences on Amazon-owned sites and apps, as well as on third-party sites and apps.
“Amazon Advertising drives return on investment
– Nick Vlahos, Company Chief Executive Officer, The Honest Company
How to get started with Amazon DSP
To register for Amazon DSP, contact an Amazon Advertising account executive.
Already have an existing Amazon DSP account? Sign in
A demand-side platform is software that provides automated, centralised media buying from multiple sources.
Yes, Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
You have the flexibility to use your own custom ads or use our exclusive Amazon creative options, such as e-commerce creative templates or our video creative builder.
E-commerce creatives can include an image you provide or a product image found on your product detail page. Various elements are automatically generated to drive the best performance for your e-commerce creative and the end customer.
Our video creative builder allows you to create an engaging video free of cost by selecting one of the existing templates and using product images found on your product detail page.
We provide metrics to help you understand your campaign’s effectiveness in different ways. Retail insights allows you to compare retail activity before, during and after your campaigns. Amazon campaign reporting allows you to measure advertising’s impact on how consumers discover, research and purchase your products. Third-party reporting solutions offer you access to such enhanced insights as brand lift and offline sales impact, to provide a full understanding of advertising effectiveness across media channels.
Sponsored Display is a self-service display advertising product, and Amazon DSP is a product that allows you to programmatically purchase ads that include, but are not limited to, display ads.
With Sponsored Display, some aspects of campaign creation and optimisation are fully automated. Amazon DSP enables campaigns to be fine-tuned by programmatic advertising buying experts.
Both products support remarketing audiences and reach audiences both on and off of Amazon.