What is advertising technology?
Advertising technology is the combination of technology solutions that come together to help solve advertising problems.
Technology can help you uncover actionable customer insights, deliver cost-efficient growth, demonstrate return on investment (ROI) and execute your media strategy across a fragmented tech and measurement landscape.
What the Amazon Advertising technology suite offers
Whether you sell on Amazon or not, our first-party shopping insights can help you better optimise your customers’ experience with your advertising, as well as other interactions they have with your brand. The investment we’ve made in advanced decisioning and machine learning means that we can help automate or eliminate tasks to make your ads relevant, effective and cost-efficient. And our interconnected services and flexible, scalable infrastructure help you to execute complex marketing strategies, delivering proven results.
Improve your marketing effectiveness
You can leverage our machine learning tools to find new customers for your brand, manage your message and measure your impact.
Advertise with efficiency and security
With efficient access to high-quality ad inventory and multi-layered controls to protect your brand and budget, we help you reduce costs and increase transparency so that you can make the most out of every media dollar.
Grow with us
We offer flexible and interoperable solutions that scale with your business. Our technology is media agnostic, and we integrate with third-party providers, allowing you to discover insights and activate across systems.
Using the Amazon Advertising technology suite
Our solutions help you achieve a variety of your advertising goals.
Advertising effectiveness
Connect your own sources to surface trends and behavioural insights that can inform your business and marketing strategy. Use machine learning to surface opportunities for engaging new customers. Our systems reliably de-duplicate frequency and reach.
Supply efficiency
When you buy through third-party exchanges on Amazon DSP, you benefit from protections and algorithms that we have in place to avoid resellers and unauthorised sellers while reducing supply costs and bidding redundancies. Meanwhile, through header bidding via Amazon Publisher Services (APS), marketers can also access direct connections to media owners and completely eliminate supply fees.
Measurement
Measure unified reach, de-duplicated frequency and audience insights across your entire media plan and full marketing funnel in order to quantify the ROI of your marketing efforts across all the media you buy.
Learn more about our technology suite for marketers
Amazon Advertising API
The Amazon Advertising API allows you to manage your Sponsored Products, Sponsored Brands and Sponsored Display campaigns programmatically, helping you automate, scale and optimise your advertising.
Learn more
Sizmek by Amazon
Sizmek by Amazon's Ad Suite provides advertisers and agencies with solutions to create, distribute, measure and optimise their messaging.
Amazon DSP
Amazon DSP is a demand-side platform that enables you to programmatically buy display, video and audio ads both on and off Amazon.
Amazon Attribution
Amazon Advertising is an analytics and measurement tool that helps you track your advertising performance across multiple channels to learn how your digital marketing helps drive sales on Amazon.
Getting started
Our solutions work best when they’re working together. Tell us about your organisation’s needs and any Amazon Advertising products you already use today, and one of our representatives will get back to you to explore ways of unlocking unrealised value.
Advertising technology resources
Blog
Branding with Amazon DSP: An interview with Ed Dinichert
Learn from the director of global programmatic advertising sales at Amazon Advertising, including insights on how Amazon DSP can help advertisers achieve their branding goals and advice on how to work with us to be successful programmatically.
Blog
Managing the supply chain with Amazon DSP
Develop a more proactive supply strategy to reduce the amount that you pay in supply fees, increase your potential audience reach, and ensure traffic quality and brand safety for your campaigns.
Blog
Bringing ad buyers and sellers closer together with Amazon Publisher Services
Learn how Amazon Publisher Services has helped publishers to monetise their quality inventory more effectively while also providing our advertising customers with a more transparent, trustworthy and independent solution.
Case study
Healthy snacking pioneers grow brand with Amazon Advertising
See how an organic chickpea puff brand used sponsored ads, Stores, display ads and video ads on Amazon DSP to drive awareness, consideration and conversion.
Case study
Twinings uses Amazon Advertising to help launch its new line of tea
Twinings saw an uplift in sales attributed to advertising of 100% on Amazon.co.uk and an 11% uplift in sales of Cold Infuse across traditional supermarkets.
FAQs
Decisioning is machine-based decision making for your advertising, often based on pre-determined rules.
No, you may use Sizmek Ad Suite independently, regardless of whether or not you use any other Amazon Advertising product.