Any brand can benefit from investing in our technology, regardless of whether or not you sell on Amazon. Brands that do sell on Amazon have access to some additional products, features and metrics related to promoting their listings on our site.
Advertising technology is the combination of technology solutions that come together to help solve advertising problems.
Technology can help you uncover actionable customer insights, deliver cost-efficient growth, demonstrate return on investment (ROI) and execute your media strategy across a fragmented tech and measurement landscape.
Whether you sell on Amazon or not, our first-party shopping insights can help you better optimise your customers’ experience with your advertising, as well as other interactions they have with your brand. The investment we’ve made in advanced decisioning and machine learning means that we can help automate or eliminate tasks to make your ads relevant, effective and cost-efficient. And our interconnected services and flexible, scalable infrastructure help you to execute complex marketing strategies, delivering proven results.
You can leverage our machine learning tools to find new customers for your brand, manage your message and measure your impact.
With efficient access to high-quality ad inventory and multi-layered controls to protect your brand and budget, we help you reduce costs and increase transparency so that you can make the most out of every media dollar.
We offer flexible and interoperable solutions that scale with your business. Our technology is media agnostic, and we integrate with third-party providers, allowing you to discover insights and activate across systems.
Our solutions help you achieve a variety of your advertising goals.
Connect your own sources to surface trends and behavioural insights that can inform your business and marketing strategy. Use machine learning to surface opportunities for engaging new customers. Our systems reliably de-duplicate frequency and reach.
When you buy through third-party exchanges on Amazon DSP, you benefit from protections and algorithms that we have in place to avoid resellers and unauthorised sellers while reducing supply costs and bidding redundancies. Meanwhile, through header bidding via Amazon Publisher Services (APS), marketers can also access direct connections to media owners and completely eliminate supply fees.
Measure unified reach, de-duplicated frequency and audience insights across your entire media plan and full marketing funnel in order to quantify the ROI of your marketing efforts across all of the media that you buy.
Learn more about our technology suite for marketers
The Amazon Advertising API allows you to manage your Sponsored Products, Sponsored Brands and Sponsored Display campaigns programmatically, helping you automate, scale and optimise your advertising.
Learn MoreSizmek by Amazon's Ad Suite provides advertisers and agencies with solutions to create, distribute, measure and optimise their messaging.
Amazon DSP is a demand-side platform that enables you to programmatically buy display, video and audio ads both on and off Amazon.
Amazon Advertising is an analytics and measurement tool that helps you track your advertising performance across multiple channels to learn how your digital marketing helps drive sales on Amazon.
Our solutions work best when they’re working together. Tell us about your organisation’s needs and any Amazon Advertising products you already use today, and one of our representatives will get back to you to explore ways of unlocking unrealised value.
Blog
Learn from the director of global programmatic advertising sales at Amazon Advertising, including insights on how Amazon DSP can help advertisers achieve their branding goals and advice on how to work with us to be successful programmatically.
Blog
Develop a more proactive supply strategy to reduce the amount that you pay in supply fees, increase your potential audience reach, and ensure traffic quality and brand safety for your campaigns.
Blog
Learn how Amazon Publisher Services has helped publishers to monetise their quality inventory more effectively while also providing our advertising customers with a more transparent, trustworthy and independent solution.
Case study
See how an organic chickpea puff brand used sponsored ads, Stores, display ads and video ads on Amazon DSP to drive awareness, consideration and conversion.
Case study
Twinings saw an uplift in sales attributed to advertising of 100% on Amazon.co.uk and an 11% uplift in sales of Cold Infuse across traditional supermarkets.
Decisioning is machine-based decision making for your advertising, often based on pre-determined rules.
No, you may use Sizmek Ad Suite independently, regardless of whether or not you use any other Amazon Advertising product.