1 E-marketer, US Digital Financial Services Digital Ad Spending 2020, Aug
2 Salesforce 2018 – Sate of the connected customer
3 Business Insider Intelligence Report, 28 Dec 2020
4 Salesforce 2018 – Trends in financial services marketing
5 Amazon and Kantar Multi-vertical P2P study, Oct 2019
6 Kantar Customer Insights Surveys – Insurance, Banking, Brokerage
7 Kantar Customer Insights Survey June 2020. The study surveyed 1,000- participants who purchased insurance in the past six months
8 Kantar Customer Insights Survey October 2019. The study surveyed 1,000 participants who applied for a credit card in the last three months and are representative of the total US population
9 Kantar Customer Insights Survey June 2020. The study surveyed 1,000- participants who purchased insurance in the past six months