A brand’s marketing strategy is a long-term plan for reaching shoppers. A marketing strategy encompasses products and pricing offered, as well as brand marketing and the promotion of products. Your brand’s marketing strategy should cover everything from advertising and raising the awareness of new customers, all the way to purchases and transforming customers into repeat visitors. A marketing strategy will be an invaluable resource internally as you chart your brand’s growth and marketing efforts, and it could also be adapted into a pitch deck or presentation to showcase your brand to external audiences.
There’s a wide variety of types of marketing strategies: editorial strategies, content strategies, social media strategies, influencer strategies, and so on. Basically, you can create a marketing strategy for any type of product, whether it’s physical or digital content. Having a strategy will help get that product in front of the consumers who want or need it most.
An important component of a marketing strategy is its tactics, or the tools used to complete and enhance your strategy. Examples of marketing tactics include case studies, paid marketing, or other categories for your brand’s products or content. These tactics will vary based on the type of marketing strategy you choose to pursue.
The duration of a marketing strategy can vary, whether it’s updated yearly or quarterly or for any other time frame. You can also adapt your overarching marketing strategy into different iterations for individual campaigns. Regardless, having a dedicated outline for the marketing goals, products, and promotions of your brand is vital.