Launch announcement

Engage with Fire Tablet users with full-screen display and video ads on the Fire Tablet lock screen (beta)

19 June 2023

What’s launched?

We’ve expanded Fire Tablet Lock-screen ads to self-service advertisers in Germany, Japan, the United Kingdom and the United States. This will be rolling out via an open beta. All self-service Amazon DSP advertisers will now have access to Fire Tablet Lock-screen ads and creative templates.

Self-service Amazon DSP advertisers will have the option to set up Fire Tablet and Kindle line items in the “Type” drop-down within a New line item page.

Self-service Amazon DSP advertisers will have the option to set up Fire Tablet and Kindle line items in the “Type” drop-down within a New line item page

Self-service Amazon DSP entities will have access to Fire Tablet creative templates: (a) Fire Tablet – Amazon Video Ads, (b) Image – Fire Tablet.

Self-service Amazon DSP entities will have access to Fire Tablet creative templates: (a) Fire Tablet – Amazon Video Ads, (b) Image – Fire Tablet

Why is it important?

The Fire Tablet Lock-screen ad is a full-screen ad placement on Fire Tablet devices that surface when customers turn on the screen of an ad-enabled Fire Tablet device. Lock-screen ads are an exclusive and unique ad placement which will provide advertisers the opportunity to reach unique Fire Tablet audiences when they are engaging with the device.

Where is the feature available?

  • North America: United States
  • Europe: Germany, United Kingdom
  • Asia Pacific: Japan

Who can use it?

  • Self-service

Where do I access it?

  • Amazon DSP
You spoke, we listened

This launch or feature update is as a result of advertiser-driven feedback