Festive season advertising
Festive season advertising includes campaigns and ads that run from approximately October to December, adjacent to seasonal events. Holiday marketing allows brands to share their discounts, deals and campaigns with gift-givers and seasonal shoppers.
Festive season advertising is typically used to describe advertising during the fourth quarter of the year, primarily from November to December but also sometimes as early as October. These months are often considered the festive season, a time known for major gift-giving holidays like Christmas, as well as major discount-heavy shopping days including Black Friday and Cyber Monday.
Festive season marketing campaigns can comprise any number of channels, from social media posts about gift guides and email campaigns advertising special discounts to display ads encouraging shoppers to consider your products for festive season gifts. Festive season marketing strategy is less about making festive season ads a specific way – or just making sure your website looks festive season-themed – and more about getting the right messaging to audiences when it’s relevant to them.
Many businesses consider the festive shopping season one of the most important times of the year because it’s a peak shopping period. With so many shoppers ready to buy, festive season advertising can help your brand reach the right audiences.
Here are a few examples of successful festive season marketing campaigns from Amazon Ads customers to inspire you when it’s time to create your own holiday ads.