Tree Hut drives 150%+ lift through full-funnel, multilingual campaign

Goals

When looking at the landscape of personal care brands, one could feel a sea of sameness. With its playful approach, mood-boosting scents, and brightly colored skin and body products, family-owned-and-operated brand Tree Hut stands apart from the pack. Customers agree: The brand has become a social media sensation, amassing over two million TikTok followers. Driving full-funnel success, however, takes more than social media follows—it requires a dedicated, full-funnel strategy.

Tree Hut turned to Amazon Ads to drive measurable impact across all stages of the funnel. Additionally, Tree Hut wanted to ensure they were meeting their largest possible audience. In the U.S., Amazon Ads allows customers to select English or Spanish as their language of preference across our properties and devices. This decision then transforms their experience on that property into that language—including all ads. As an extension of this offering, Amazon Ads uses entertainment and content consumption-based signals to allow advertisers to reach bilingual customers (those that likely speak both Spanish and English). To ensure they were reaching both general market customers and bilingual audiences with a mix of video and display assets, Tree Hut and Amazon Ads crafted a multilingual campaign that reached customers while they streamed, browsed, shopped, and more.

Approach

Tree Hut leveraged Streaming TV ads to drive awareness at scale across our diverse collection of both original and licensed programming within premium TV shows, movies, live sports, live entertainment, and more. These full-screen, non-skippable video ads appeared in TV shows, movies, and live entertainment across Prime Video, Twitch, and Fire TV Channels, as well as across leading publishers, connecting with customers wherever they watch their favorite content.

Online video ads offered a complementary, consideration-driven video placement for Tree Hut, connecting with customers through clickable ads served across both Amazon owned-and-operated supply (Twitch, IMDb.com, and Alexa home screen) and third-party publishers.

Display ads, which reached customers across Amazon properties like Twitch and devices like Fire TV, as well as premium third-party content, offered a lower-funnel conversion opportunity for Tree Hut.

To reach Amazon Ads Spanish-speaking audience, Tree Hut leveraged Amazon Ads translation capabilities. This dedicated team created Spanish-language versions of Tree Hut’s video and display creatives used for their full-funnel campaign.

To determine the impact of their English language, bilingual, and overall campaign, Tree Hut leaned into Amazon Marketing Cloud. This secure, privacy-safe, and cloud-based clean room allowed Tree Hut to analyze performance by placement across English and bilingual audiences as well as determine overall campaign impact.

Results

The overall campaign drove impact at every level, resulting in over 150% lift in branded search rate, detail page view rate, and purchase rate.¹ In addition to overall results, Tree Hut observed significant lifts across English and bilingual audiences independently.

The English-language, general market campaign delivered lifts across all levels of the funnel, increasing branded search rate by over 3.5x, delivering 6x Tree Hut’s prior detail page view rate, and driving 3x higher purchase rate.² Much like their English creative, Tree Hut’s bilingual ads delivered full-funnel results with a 2.5x lift in branded search rate, 3x their previous detail page view rate, and a 1.75x increase in their purchase rate.³

Tree Hut’s decision to lean into Amazon Ads full-funnel solutions across both English and Spanish speakers enabled them to communicate their value proposition to customers wherever they consumed content in their language of preference. By building a campaign with a full-funnel, multilingual approach from the beginning and leaning into a trusted measurement solution, Tree Hut was able to ensure additional reach and results at multiple touchpoints.

Sources

^1–3 Amazon Marketing Cloud (AMC), U.S., 2024–2025.