Amazon Ads

Your brand.

Their world.

Here’s how your ad experiences can reach audiences where they shop, read, listen and watch.

Amazon sponsored ad on a phone

Ad products

Connect with customers through ads on and off Amazon.

Amazon Ads Store on laptop

Brand shopping experiences

Bring your brand to life with engaging ways to interact with customers.

Amazon console dashboard

Ad tech

Use the right tools to help you plan, manage, measure and optimize your digital marketing.

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Launch your first campaign

These four e-learning courses will show you everything you need to get started with Amazon Ads.

Get started

Bold ideas. Big results.

From movie night to VR experiences, see how these brands are finding innovative ways to connect with customers.

Tyson Foods product package

Tyson Foods used augmented reality to get sausage back on the breakfast table.

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products by In the Raw brand

In The Raw cut through the noise and reached customers with a creative video strategy.

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M&M’s candies

How Mars thrilled customers with a cinematic take on M&M’s.

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Take your brand to the next level

Educate and empower yourself to help grow your business and reach new audiences with these courses.

shopping cart

Map out your brand’s future on Amazon

Get introduced to Amazon’s retail business and our relationship to both vendors and sellers.

Start learning
Amazon DSP

Introduction to Amazon DSP

This beginner’s course explains the basics of programmatic advertising and the benefits of Amazon DSP.

Learn the basics
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Unlock your brand’s full potential with sponsored ads

Learn how to engage shoppers at each stage of the customer journey.

Get started

Advertising 101

Explore these resources for beginners to learn how to best use Amazon Ads solutions.

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A guide to Lunar New Year marketing

Make the most of holiday seasonality with your Lunar New Year ad campaign.

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Inbound marketing: How to get started

Create experiences that matter to customers with an inbound marketing strategy.

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What are digital analytics?

Take a detailed look at how digital analytics can inform your advertising strategy.

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Interactive marketing explained

As consumers spend more time across more devices, connect with them through your interactive marketing strategy.

Education and inspiration

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About us

Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

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Blog

Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

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Learning console

Want to help grow your business? Browse our library of free courses for all levels of advertisers.

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Webinars

Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

Amazon Ads FAQ

Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.

How much does Amazon Ads cost?
  • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000. Contact an Amazon Ads account executive for more information.
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.