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        Showcase your individual products with ads that appear in Amazon shopping results
      • Sponsored Brands
        Drive discovery of your brand with ads that appear in Amazon shopping results
      • Sponsored Display
        Engage shoppers on and off Amazon with self-service display ads
      • Amazon DSP
        Programmatically buy display, video and audio ads on and off Amazon with our demand-side platform
      • Video ads
        Put your brand in the spotlight with Streaming TV ads and online video ads
      • Audio ads
        Turn it up with ads on Amazon Music's free ad-supported tier
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        Go big with innovative, tailored campaigns across online and offline channels
    • Brand shopping experiences
      • Stores
        Build your own multi-page dedicated brand destination on Amazon at no cost
      • Posts
        Highlight your products with free, visual posts featured in a shoppable feed on Amazon
      • Amazon Live
        Inspire and educate audiences in real time through interactive, shoppable livestreams
    • Ad tech
      • Amazon DSP
        Programmatically buy display, video and audio ads on and off Amazon with our demand-side platform
      • Amazon Attribution
        Optimize your non-Amazon marketing channels with our analytics and measurement solution
      • Amazon Marketing Cloud
        Perform custom analytics with our holistic measurement solution for on-Amazon marketing
      • Amazon Marketing Stream
        Get hourly Amazon Ads campaign metrics and information on campaign changes in near real time
      • Amazon Ad Server
        Create, measure, and optimize campaigns with our global, multi-channel ad server
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      Online advertising best practices and inspiration from industry leaders
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      Discover insights, tips, guided learning, webinars, videos and advertising success stories
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      The information and guidelines you need to help grow your business with Amazon
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      Get the answers to popular questions about Amazon Ads
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Amazon Ads
  • Products
      Products
    • Ad products
        Ad products
      • Sponsored Products
      • Sponsored Brands
      • Sponsored Display
      • Amazon DSP
      • Video ads
      • Audio ads
      • Custom advertising solutions
    • Brand shopping experiences
        Brand shopping experiences
      • Stores
      • Posts
      • Amazon Live
    • Ad tech
        Ad tech
      • Amazon DSP
      • Amazon Attribution
      • Amazon Marketing Cloud
      • Amazon Marketing Stream
      • Amazon Ad Server
  • Industries
      Industries
    • Automotive
    • Beauty
    • Consumer electronics
    • Entertainment
    • Fashion
    • Financial services
    • Grocery
    • Health and personal care
    • Home goods and furniture
    • Home Improvement
    • Hospitality
    • Publishing
    • Telecom
    • Toys and games
  • Learn
      Learn
    • Blog
    • Learning console
    • Product announcements
    • Insights
    • Ad specs and policies
    • FAQ
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    Amazon Ads

    Your brand.

    Their world.

    Here’s how your ad experiences can reach audiences where they shop, read, listen and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure and optimize your digital marketing.

    Amazon Ads

    Your brand.

    Their world.

    Learn how our products and solutions can help your clients reach audiences where they shop, read, listen and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure and optimize your digital marketing.

    Amazon Ads

    Your brand.

    Their world.

    Here’s how your ad experiences can reach audiences where they shop, read, listen and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure and optimize your digital marketing.

    Amazon Ads

    Your brand.

    Their world.

    Here’s how your ad experiences can reach audiences where they shop, read, listen and watch.

    Amazon sponsored ad on a phone

    Ad products

    Connect with customers through ads on and off Amazon.

    Amazon Ads Store on laptop

    Brand shopping experiences

    Bring your brand to life with engaging ways to interact with customers.

    Amazon console dashboard

    Ad tech

    Use the right tools to help you plan, manage, measure and optimize your digital marketing.

    Amazon Ads

    Your brand. Their world.

    Ready to meet audiences where they shop, read, listen and watch? Start your Amazon Ads journey today by answering four simple questions.

    Get started
    A woman on a bouncy ball.

    Event

    Be part of the excitement

    With billions of buying, browsing and streaming signals, Amazon Ads can help take your brand from content to commerce. Join us live on 1 May at 7:00 p.m. EDT to watch our NewFront.

    Mark your calendar
    An illustration of a woman reading books

    Advertising books on Amazon

    Whether you’ve published one title or dozens, we offer unique solutions for book publishers and authors. Learn how Amazon Ads can fit into your strategy.

    Start here
    A woman on a bouncy ball.

    Event

    Be part of the excitement

    With billions of buying, browsing and streaming signals, Amazon Ads can help take your brand from content to commerce. Join us live on 1 May at 7:00 p.m. EDT to watch our NewFront.

    Mark your calendar

    Real campaigns with real results

    See how agencies have leveraged Amazon Ads to drive results for their clients.

    Execs talking around a laptop

    This brand increased sales with an insights-driven strategy

    Learn how StarTech used a holistic Amazon Ads strategy that would help them reach new audiences and increase revenue and return on ad spend (ROAS) in the Amazon store.

    L’Oréal products

    How Emirates Islamic bank built new customer connections

    One of the largest Islamic financial institutions in the UAE worked with Amazon Ads to put customers front and centre with a financial marketing strategy.

    Ramen noodles

    Taco Bell India created buzz during the ICC Men’s T20 World Cup using Fire TV ads

    Here’s how the Mexican-inspired restaurant brand worked with Amazon Ads to generate excitement and awareness with cricket fans during match days.

    A woman on a bouncy ball.

    Event

    Be part of the excitement

    With billions of buying, browsing and streaming signals, Amazon Ads can help take your brand from content to commerce. Join us live on 1 May at 7:00 p.m. EDT to watch our NewFront.

    Mark your calendar

    Take your brand to the next level

    Browse our curriculum of webinars and courses to learn how to best use Amazon Ads solutions.

    A graph illustration

    Optimizing your keywords strategy

    In this webinar, learn how to identify your top-performing keywords, how to set competitive bids and how to make related adjustments in the campaign manager.

    A video illustration

    Ready to take your store to the next level?

    Our webinar explores Stores structure and storytelling, moderation tips and how to best utilize your insights.

    An announcement icon

    Introduction to bids and budgets

    Walk through the concepts for bids and budgets in our webinar.

    A woman on a bouncy ball.

    Event

    Be part of the excitement

    With billions of buying, browsing and streaming signals, Amazon Ads can help take your brand from content to commerce. Join us live on 1 May at 7:00 p.m. EDT to watch our NewFront.

    Mark your calendar

    Let’s go places, together

    Take your brand to the next level with insights and perspectives from Amazon Ads

    A man in his office looking at papers

    New to Amazon Ads? Here’s everything you need

    These four e-learning courses are a great place to learn more about Amazon Ads.

    A man looking at a laptop

    Your sponsored ads journey starts here

    Find out how sponsored ads can help your customers discover and engage with your brand and products.

    A woman looking at a mobile device

    Measure your brand’s success with digital analytics

    Take a detailed look at how digital analytics can inform your advertising strategy.

    A woman on a bouncy ball.

    Event

    Be part of the excitement

    With billions of buying, browsing and streaming signals, Amazon Ads can help take your brand from content to commerce. Join us live on 1 May at 7:00 p.m. EDT to watch our NewFront.

    Mark your calendar

    Let’s go places, together

    Take your brand to the next level with insights and perspectives from Amazon Ads

    A man in his office looking at papers

    Launching a new product? Start with the right strategy

    We can help you understand the basics of launching a new product and can help you drive results.

    A man looking at a laptop

    Meet customers with search engine marketing

    Learn how a search engine marketing strategy can help consumers find your products, brands or websites.

    A woman looking at a mobile device

    These are the core tenets of building a brand

    No brand launches into the world as a known entity. A brand-building strategy means meeting your audiences where they are at scale through promotional channels.

    Attract readers. Build fans. Sell books.

    Get started with these helpful guides and resources.

    An illustration of a man typing on laptop

    A guide for authors

    Find readers for your books, both old and new, with best practices for authors.

    An illustration of a woman with books at a table

    A guide for book vendors

    Reach customers by launching effective campaigns and optimizing clicks.

    Partner Network image

    Amazon Ads Partner Network

    Ready to grow your business? Join the Partner Network to build your Amazon Ads expertise, access resources and connect with advertisers.

    Join the Partner Network

    Shortcuts to success

    Educators have collectively coached thousands of Amazon sellers – helping to scale brands to six figures and turned side hustles into full-time jobs. Now, they are revealing their unique backgrounds and perspectives so you can do it, too.

    Learn from our Educators

    Shortcuts to success

    Educators have collectively coached thousands of Amazon sellers – helping to scale brands to six figures and turned side hustles into full-time jobs. Now, they are revealing their unique backgrounds and perspectives so you can do it, too.

    Learn from our Educators

    Shortcuts to success

    Educators have collectively coached thousands of Amazon sellers – helping to scale brands to six figures and turned side hustles into full-time jobs. Now, they are revealing their unique backgrounds and perspectives so you can do it, too.

    Learn from our Educators

    Shortcuts to success

    Educators have collectively coached thousands of Amazon sellers – helping to scale brands to six figures and turned side hustles into full-time jobs. Now, they are revealing their unique backgrounds and perspectives so you can do it, too.

    Learn from our Educators

    Building a more sustainable future

    Learn how brands are taking a lead on climate action.

    Sustainability is a top concern for consumers. Here’s what you need to know

    This global survey can help you understand how to connect with consumers who are increasingly seeking out environmentally conscious brands.

    {"blocks":[{"key":"6h8tp","text":"Melissa Orijin, the founder of Orijin Bees","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    For Unilever, climate action is key to building a more sustainable business

    Learn more about Unilever’s sustainability-focused business strategy, which prioritizes both the health of people and the planet

    {"blocks":[{"key":"f9jr5","text":"A collage of women who run their own businesses","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    Lavazza’s commitment to sustainability sparks real human progress

    Lavazza details its global sustainability strategy, which includes reducing its carbon footprint, and programs that aid communities in Colombia and Peru.

    Building a more sustainable future

    Learn how brands are taking a lead on climate action.

    Sustainability is a top concern for consumers. Here’s what you need to know

    This global survey can help you understand how to connect with consumers who are increasingly seeking out environmentally conscious brands.

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    For Unilever, climate action is key to building a more sustainable business

    Learn more about Unilever’s sustainability-focused business strategy, which prioritizes both the health of people and the planet

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    Lavazza’s commitment to sustainability sparks real human progress

    Lavazza details its global sustainability strategy, which includes reducing its carbon footprint, and programs that aid communities in Colombia and Peru.

    Building a more sustainable future

    Learn how brands are taking a lead on climate action.

    Sustainability is a top concern for consumers. Here’s what you need to know

    This global survey can help you understand how to connect with consumers who are increasingly seeking out environmentally conscious brands.

    {"blocks":[{"key":"bndod","text":"Melissa Orijin, the founder of Orijin Bees","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    For Unilever, climate action is key to building a more sustainable business

    Learn more about Unilever’s sustainability-focused business strategy, which prioritizes both the health of people and the planet

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    Lavazza’s commitment to sustainability sparks real human progress

    Lavazza details its global sustainability strategy, which includes reducing its carbon footprint, and programs that aid communities in Colombia and Peru.

    Building a more sustainable future

    Learn how brands are taking a lead on climate action.

    Sustainability is a top concern for consumers. Here’s what you need to know

    This global survey can help you understand how to connect with consumers who are increasingly seeking out environmentally conscious brands.

    {"blocks":[{"key":"75j2m","text":"Melissa Orijin, the founder of Orijin Bees","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    For Unilever, climate action is key to building a more sustainable business

    Learn more about Unilever’s sustainability-focused business strategy, which prioritizes both the health of people and the planet

    {"blocks":[{"key":"9hig3","text":"A collage of women who run their own businesses","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    Lavazza’s commitment to sustainability sparks real human progress

    Lavazza details its global sustainability strategy, which includes reducing its carbon footprint, and programs that aid communities in Colombia and Peru.

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

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    Getting your words in more hands

    Amazon was foremost a bookseller. With these advertising solutions, authors can also take control of their own marketing story.

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    Learn more about ad moderation and approval

    This online learning, specifically for book advertisers, will help you create the ads that will work best for you.

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    Put your work at the forefront

    Uncover how to use sponsored ads for authors with this introductory webinar.

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    A strategy is worth 1,000 (key)words

    Authors know more than anyone how important word choice is. Read up on the importance of keywords on Amazon Ads.

    Advertising 101

    Explore these resources for agencies to learn how to best use Amazon Ads solutions.

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    Fundamentals for partners

    This learning plan was curated for partners looking to learn how to build general knowledge about Amazon Ads solutions.

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    Help clients put their brand in motion

    This course explains the importance of video ads in advertising and contextualizes their value in an advertising strategy.

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    Make the most of ad dollars

    This guide to return on ad spend (ROAS) gives marketers a crash course in one of advertising’s most important metrics.

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    Understand the foundation of programmatic advertising

    Programmatic advertising can contribute to greater efficiency, more targeted marketing reach, transparency and real-time measurement and optimization.

    Advertising 101

    Explore these resources to learn how to best use Amazon Ads solutions.

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    The four Ps every marketer should know

    Learn about the structure of a sound marketing strategy, and how it can help shape your business.

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    Get your brand in their hands

    Discover the importance of mobile ads and how integral they are to your marketing strategy.

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    Put your brand in motion

    In this guide, we’ll help you understand the basics of video marketing and how it can benefit your brand. We’ll also introduce you to the Amazon Ads solutions that you can use to get started with your video marketing strategy.

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    Your brand can make an emotional connection with audio

    This Amazon Ads and Wondery study surveyed consumers to help your brand understand the emotional impact and opportunities to leverage the power of audio to connect with audiences in relevant ways.

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

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    Unlock success with the right keywords

    In this beginner-level webinar, we’ll explain keywords and how to choose the right ones based on your advertising goals.

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    Create and launch your Store on Amazon

    In this introductory webinar, learn how to create a free, multipage Store to promote your brand – without writing a single line of code.

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    Brand preference is a powerful part of your marketing tool box

    Brand preference helps establish stability within your customer base and can be an indicator of an effective upper-funnel strategy.

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    Unlock peak period success with sponsored ads

    Take this beginner-level webinar to learn from Mandeep Kaur, an Amazon Ads Educator and a full-time FBA seller, about sponsored ads and reaching more customers during busy shopping days.

    Advertising 101

    Explore these resources for beginners to learn how to best use Amazon Ads solutions.

    {"blocks":[{"key":"6gkil","text":"A woman smiling with a laptop","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    Create and launch your Store on Amazon

    In this introductory webinar, learn how to create a free, multipage Store to promote your brand – without writing a single line of code.

    {"blocks":[{"key":"5j3gu","text":"A woman and a tablet","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    Make the most of your ad dollars

    This guide to return on ad spend (ROAS) gives marketers a crash course in one of advertising’s most important metrics.

    {"blocks":[{"key":"8s8mv","text":"A man and a tablet","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    Brand preference is a powerful part of your marketing tool box

    Brand preference helps establish stability within your customer base and can be an indicator of an effective upper-funnel strategy.

    {"blocks":[{"key":"4l29","text":"A man looking at his phone","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}

    Unlock peak period success with sponsored ads

    Take this beginner-level webinar to learn from Mandeep Kaur, an Amazon Ads Educator and a full-time FBA seller, about sponsored ads and reaching more customers during busy shopping days.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What’s new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What’s new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What’s new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What’s new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Education and inspiration

    Product announcements icon
    About us

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon
    What’s new

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon
    Insights

    Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

    Blog icon
    Blog

    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

    webinar icon
    Webinars

    Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

    Learning console icon
    Learning console

    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

    Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000. Contact an Amazon Ads account executive for more information.
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

    Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000. Contact an Amazon Ads account executive for more information.
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

    Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000. Contact an Amazon Ads account executive for more information.
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

    Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000. Contact an Amazon Ads account executive for more information.
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

    Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000. Contact an Amazon Ads account executive for more information.
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.

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