Amazon DSP

Your brand in new places.

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.

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Meet them where they are

Use exclusive insights and shopping signals to connect with the most relevant audiences on and off Amazon.

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Make metrics-based decisions

Plan your marketing strategy with insights and measure results with performance reporting, available at no additional cost.

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Reach your goals

From manual site reviews to real-time bid evaluations, we take action to uphold quality standards and brand safety.

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Dive deeper into understanding how to use Amazon DSP to build programmatic campaigns and inform future strategies with metrics and insights.

Get started with Amazon DSP

Connect your brand with customers. Contact an Amazon Ads account executive to learn more.

Already have an Amazon DSP account?

Get certified

Certifications give marketers the opportunity to validate their proficiency in Amazon Ads products and solutions. Once you successfully pass the Amazon Ads certification assessment, you will be awarded a digital badge for your area of expertise.

Validate your skills in Amazon Ads programmatic offerings with the DSP certification, which is best suited for advertisers or marketing professionals who use managed-service or self-service Amazon DSP. Topics include Amazon DSP supply and creative types, campaign optimization, reporting and ad policy.

Validate your expertise in advanced Amazon Ads programmatic offerings. Topics include bid strategies, pixels, audiences, third-party integrations, private marketplace deals, attribution and bulksheets.


Who can use Amazon DSP?

Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Self-service and managed-service options are available. Self-service customers are in full control of their campaigns. The managed-service option is designed for companies that want access to Amazon DSP inventory, with consultative service, or for those with limited programmatic advertising experience. The managed-service option typically requires a minimum spend of USD $50,000 (minimum may vary per country). Contact an Amazon Ads account executive for more information.

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
What is a DSP (demand-side platform)?

A demand-side platform is software that provides automated, centralized media buying from multiple sources.

What is programmatic advertising?

Programmatic advertising is the automated buying and selling of digital advertising inventory. Advertising inventory is the space for ads on a given website.

Can I use Amazon DSP if I don’t sell products on Amazon?

Yes, Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

What ads can I buy through Amazon DSP?

You can purchase audio ads, display ads and video ads using Amazon DSP.

How much does Amazon DSP cost?

Pricing for ads through Amazon DSP varies depending on format and placement. Self-service customers are in full control of their campaigns, and there are no management fees. The managed-service option typically requires a minimum spend of USD $50,000 (minimum may vary per country).

Do I need to create my own ads?

You have the flexibility to use your own custom ads or use our exclusive Amazon creative options, such as e-commerce creative templates or our video creative builder.

E-commerce creatives can include an image you provide or a product image found on your product detail page. Various elements are automatically generated to drive the best performance for your e-commerce creative and the end customer.

Our video creative builder allows you to create an engaging video free of cost by selecting one of the existing templates and using product images found on your product detail page.

How do I measure the performance of my campaigns?

Campaign reporting includes industry-standard metrics and Amazon-proprietary metrics such as detail page view rate (DPVR), add to list (ATL) counts and new-to-brand (NTB) metrics, along with reach, frequency and viewability statistics. Eligible advertisers can also employ third-party measurement solutions, such as brand lift study and offline sales lift. In addition, you can conduct custom analytics across your Amazon DSP campaigns using event-level datasets in Amazon Marketing Cloud.

What is the difference between Amazon DSP and Sponsored Display?

Sponsored Display is a self-service display advertising product, and Amazon DSP is a solution that allows you to programmatically purchase ads that include, but are not limited to, display ads.